RAZER TO LAUNCH “PAID
TO PLAY” INITIATIVE TO
REWARD FANS FOR PLAYING GAMES
IRVINE, Calif. – Razer™, the leading global lifestyle brand for
gamers, today announced a “Paid
to Play” initiative in concert with zVault, the virtual wallet and digital
currency ecosystem that Razer launched earlier this year.
gamers, today announced a “Paid
to Play” initiative in concert with zVault, the virtual wallet and digital
currency ecosystem that Razer launched earlier this year.
Through this new program, Gamers can now earn zSilver
currency by playing their favorite PC games launched from Razer Cortex. Razer Cortex is a free software that
gives gamers a wide array of PC performance tools, and search tools for game
deals.
currency by playing their favorite PC games launched from Razer Cortex. Razer Cortex is a free software that
gives gamers a wide array of PC performance tools, and search tools for game
deals.
Users can use zSilver to redeem for Razer products, discount
vouchers and exclusive swag. Razer plans to expand zSilver rewards in the
future to include commodities such as coffee, movie tickets and more. This
virtual currency program is the first solution of its kind for rewarding gamers
worldwide.
vouchers and exclusive swag. Razer plans to expand zSilver rewards in the
future to include commodities such as coffee, movie tickets and more. This
virtual currency program is the first solution of its kind for rewarding gamers
worldwide.
The goal of the Paid to Play campaign is to make Razer
products available to all hardcore gamers, reflecting the brand’s inclusive
“For Gamers. By Gamers” motto.
products available to all hardcore gamers, reflecting the brand’s inclusive
“For Gamers. By Gamers” motto.
Three zSilver per minute, up to 900 each day, will be
awarded to gamers playing such games as Paladins™, League of Legends™, DOTA™ 2,
Counter-Strike: Global Offensive™ and OverWatch™. These titles are among the
most popular games played by Razer software users, and this short list alone
has an estimated global audience of 138 million players.
awarded to gamers playing such games as Paladins™, League of Legends™, DOTA™ 2,
Counter-Strike: Global Offensive™ and OverWatch™. These titles are among the
most popular games played by Razer software users, and this short list alone
has an estimated global audience of 138 million players.
“The concept of everyday gamers getting paid to play
has never been done before,” says Min-Liang Tan, Razer CEO and co-founder.
“Gamers may reap the benefits of a rewards system simply by doing things
they’re already doing.”
has never been done before,” says Min-Liang Tan, Razer CEO and co-founder.
“Gamers may reap the benefits of a rewards system simply by doing things
they’re already doing.”
“The world of gaming is the ultimate even playing
field, representing every kind of person in the world. We are excited about
helping good people to get Razer products wherever they are, whatever their
situations, and regardless of what game their playing, as long as they are
gamers.”
field, representing every kind of person in the world. We are excited about
helping good people to get Razer products wherever they are, whatever their
situations, and regardless of what game their playing, as long as they are
gamers.”
Gamers with verified Razer IDs and whose games are
launched from Razer Cortex are eligible for zSilver rewards. Holders of zSilver
may claim exclusive items such as the Razer Mamba Chroma gaming mouse, Razer
Blackwidow Chroma, discounts on various products among other offers.
launched from Razer Cortex are eligible for zSilver rewards. Holders of zSilver
may claim exclusive items such as the Razer Mamba Chroma gaming mouse, Razer
Blackwidow Chroma, discounts on various products among other offers.
One of the most requested items in recent history,
Razer’s limited edition Razer Mug Holder, powered by Razer Chroma™ lighting
technology, will soon be made exclusively redeemable with zSilver. The Razer
Mug Holder is not available for retail sale. Redemption details will be
available in the zSilver Rewards Catalog.
The Razer Mug Holder will be exchangeable for 100,000 zSilver. To allow for a
faster accrual of zSilver, the first two weeks of the programme will reward
users with 6 zSilver per minute of game time instead of the standard 3.
Razer’s limited edition Razer Mug Holder, powered by Razer Chroma™ lighting
technology, will soon be made exclusively redeemable with zSilver. The Razer
Mug Holder is not available for retail sale. Redemption details will be
available in the zSilver Rewards Catalog.
The Razer Mug Holder will be exchangeable for 100,000 zSilver. To allow for a
faster accrual of zSilver, the first two weeks of the programme will reward
users with 6 zSilver per minute of game time instead of the standard 3.
For more information on zVault and Razer Cortex, visit
Razerzone.com.
Razerzone.com.
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