Mirrorless camera market surged with over 40 per
cent growth in volume and value across Southeast Asia in 2016
Singapore, February 27, 2017 – The mirrorless camera market segment
in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in
2016, corresponding to a growth in value by 51 per cent that reached US$287
million. On the contrary, the compact point-and-shoot camera segment registered
the sharpest decline in both volume and value, by 38 per cent and 28 per cent
respectively. The digital single-lens reflex (DSLR) segment took a slight dip
of 8 per cent in sales volume while market value remained flat throughout the
year.
in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in
2016, corresponding to a growth in value by 51 per cent that reached US$287
million. On the contrary, the compact point-and-shoot camera segment registered
the sharpest decline in both volume and value, by 38 per cent and 28 per cent
respectively. The digital single-lens reflex (DSLR) segment took a slight dip
of 8 per cent in sales volume while market value remained flat throughout the
year.
The market
trends point towards a bullish segment for mirrorless cameras within the
overall digital still camera (DSC) market across Southeast Asia.
trends point towards a bullish segment for mirrorless cameras within the
overall digital still camera (DSC) market across Southeast Asia.
In
Singapore, the overall DSC market contracted by 30 per cent
in volume and 16 per cent in value in 2016, with the mirrorless camera segment
decreasing in volume and value by 24 per cent and 11 per cent respectively.
Despite the observation, the Singapore DSC market is expected to remain
relatively stable due to the increase in the average selling price of cameras
sold, echoing the same trend seen across the region.
Singapore, the overall DSC market contracted by 30 per cent
in volume and 16 per cent in value in 2016, with the mirrorless camera segment
decreasing in volume and value by 24 per cent and 11 per cent respectively.
Despite the observation, the Singapore DSC market is expected to remain
relatively stable due to the increase in the average selling price of cameras
sold, echoing the same trend seen across the region.
“Many consumers today, especially the Millennials,
are already very much accustomed to using smartphones to stay connected and
access their social media platforms instantaneously. With smartphones offering
the convenience to upload photos straightaway onto social media platforms, the
overall sales of compact digital cameras will continue to be adversely
affected,” said Gerard Tan, senior director, Technology Retail Tracking, GfK
Asia. “Camera manufacturers therefore need to rethink about their product and
value differentiation.”
are already very much accustomed to using smartphones to stay connected and
access their social media platforms instantaneously. With smartphones offering
the convenience to upload photos straightaway onto social media platforms, the
overall sales of compact digital cameras will continue to be adversely
affected,” said Gerard Tan, senior director, Technology Retail Tracking, GfK
Asia. “Camera manufacturers therefore need to rethink about their product and
value differentiation.”
With the world’s largest retail panel, GfK tracks
products and delivers insights based on both retailer and reseller actual sales
data, to help customers align product availability with the expected market
demand, as well as to optimise product assortment, distribution and pricing
strategy.
products and delivers insights based on both retailer and reseller actual sales
data, to help customers align product availability with the expected market
demand, as well as to optimise product assortment, distribution and pricing
strategy.
GfK was a key participating company at CP+ Camera
& Photo Imaging Show 2017. Visit the event website
for more details.
& Photo Imaging Show 2017. Visit the event website
for more details.
*Southeast Asia – consisting of Singapore,
Malaysia, Indonesia, Thailand, and the Philippines
Malaysia, Indonesia, Thailand, and the Philippines
-ends-
About GfK
GfK
is the trusted source of relevant market and consumer information that enables
its clients to make smarter decisions. More than 13,000 market research experts
combine their passion with GfK’s long-standing data science experience. This
allows GfK to deliver vital global insights matched with local market
intelligence from more than 100 countries. By using innovative technologies and
data sciences, GfK turns big data into smart data, enabling its clients to
improve their competitive edge and enrich consumers’ experiences and choices.
is the trusted source of relevant market and consumer information that enables
its clients to make smarter decisions. More than 13,000 market research experts
combine their passion with GfK’s long-standing data science experience. This
allows GfK to deliver vital global insights matched with local market
intelligence from more than 100 countries. By using innovative technologies and
data sciences, GfK turns big data into smart data, enabling its clients to
improve their competitive edge and enrich consumers’ experiences and choices.
For the LATEST tech updates,
FOLLOW us on our Twitter
LIKE us on our FaceBook
SUBSCRIBE to us on our YouTube Channel!
