BRBCARD Selects Gemalto to Deliver Opt-In Mobile Marketing Campaigns in Brazil

BRBCARD Selects Gemalto to Deliver Opt-In Mobile Marketing
Campaigns in Brazil

AMSTERDAM,
Jan 26, 2017 – (ACN Newswire) – Gemalto (Euronext NL0000400653 GTO), the world
leader in digital security, has been selected by BRBCARD to deliver its
innovative Mobile Engagement and Monetization service to more than 400,000
customers in Brazil. BRBCARD is the card issuance entity directly linked to BRB
– Banco de Brasilia, an organization controlled by the Federal District
government. The innovative smart message channel dramatically improves customer
communication and satisfaction, allowing mobile device users to opt-in to
engage in high quality, interactive communication and promotions with BRBCARD.

BRBCARD will use Gemalto’s solution to communicate and strengthen relationships
with its customer base, mainly from the public sector who receive their
salaries through BRB – Banco de Brasilia. It delivers opt-in interactive and
intuitive text messages directly to a device’s idle screen allowing users to
read it quickly and either engage in a conversation or dismiss it with a simple
click. The service aims at maximizing users’ opt-in rates ensuring BRBCARD a
privileged access to their consumers for further mobile marketing campaigns
(such as credit recover, card unblock, satisfaction survey, insurance). It is
also integrated with the largest mobile operators in Brazil, enabling a
consistent user experience for all BRBCARD customers, regardless of handset
model or mobile service provider.

“Gemalto will also provide the management services around campaign design
and analytics to maximize the success of our programs and allow us to focus on
expanding services to our valued customers who depend on us to receive
paychecks and other services, as well as to address new demanding segments,
like the millennials,” said Humberto Augusto Coelho, Products and Technology
Director at BRBCARD. “Relationships are at the center of our livelihood
and this solution will help to strengthen and grow our database.”

“As the mobile penetration rate reaches 114%[1] in Brazil, BRBCARD is
leveraging the power of the smart message channel to optimize their
permission-based marketing management, engage with customers and improve
service promotion,” said Rodrigo Serna, President for Americas at Gemalto.
“Gemalto’s Mobile Engagement and Monetization solution delivers higher
results than SMS campaigns and offers superior segmentation capabilities to
improve relevancy of messages to specific groups.”

[1] Source: GSMA Intelligence – Q4 2016 – Excluding cellular M2M connections