British Airways BOTler launch to serve airline’s global ‘London for Less’ campaign

British Airways BOTler launch to serve airline’s global ‘London for Less’ campaign

Singapore, 25 November 2016: British Airways has launched its
new British Airways BOTler, a personal Facebook Messenger BOT that serves
customers with a ‘best of the best’ guide to travelling to London this winter.

In highlighting
numerous reasons to visit the UK capital this winter season, the British
Airways BOTler will offer live updates on exclusive deals and personalised
recommendations on top attractions and experiences tailored for individual
users. Designed to add value to Singapore customers flying to London, the
British Airways BOTler is part of ‘London for Less’ – the airline’s special
fare-led, global winter campaign.

Exclusive British
Airways BOTler deals include luxury for less stays at the Rosewood London,
which is offering 30 percent discount on hotel bookings during a fixed travel
period. Passengers presenting their boarding passes also receive up to 60 per
cent off at Biscester Village and a VIP Pass and discounts at Westfield London.

Visit M.me/BritishAirways to start
engaging with the British Airways’ BOTler on Facebook Messenger for travel tips
and more. 

“As an airline we are
continually reviewing the ways in which we engage with our loyal customers,
that includes providing them with added value before they even fly with us. By
launching the British Airways BOTler across our core markets, we are providing
our customers with a plethora of extra reasons – tailored to their personal
tastes – to experience the magical city of London at its iconic winter best,”
said Sara Dunham, British Airways’ head of marketing retail and direct
channels.

“Designed exclusively
for Facebook Messenger, the British Airways BOTler will guide users through
what to expect in the UK capital during the holiday season, highlighting
exclusive deals across London to fuel that pre-holiday excitement.”

To encourage its
worldwide customers to visit London and experience the cosmopolitan city at its
enchanting winter best, British Airways is offering special fares to London Heathrow
across almost 200 international destinations. Singaporean travellers can enjoy
‘London for Less’ this winter with return fares starting from S$1,218 in World
Traveller economy class, from S$2,288 in World Traveller Plus premium economy,
from S$6,088 in the award-winning Club World business class and from S$10,688 in First.

The special offer is
available for outbound travel from Singapore between 1 December 2016 and
30 April 2017 and tickets must be booked from 1 December to 9
December 2016 on ba.com.

“Whether this is your
first time or you are a returning visitor, London bustles with seasonal magic
during winter. Sporting fans, culture seekers, foodies and shopaholics alike
are spoilt for choice across the city’s diverse boroughs. From family activities
and luminous festive markets, to hidden gourmet dinners and high street
fashion, our team and partners have put together an array of top tips that are
exclusive to the British Airways BOTler,” said Robert Williams, British
Airways’ head of Asia Pacific sales.

International
customers flying with British Airways’ can also enjoy an array of exclusive
experiences and discounts via a host of eye-catching deals at some of the UK’s
most famous brands when they present their boarding pass. The offers are available
to British Airways’ international customers only (non-UK residents). Terms and
conditions apply.

A full timetable of British Airways’ flights to London is available online here where customers can find the lowest
fares and book, pay and check-in online for their flights.

–ENDS–

Terms and conditions:

·         Airfares are quoted in Singapore Dollars and
include all government taxes, fees and surcharges.

·         Offer is valid for travel from 1 December
2016 until 30 April 2017. Fare quoted may vary.

·         Flight and date changes permitted. An
administrative charge and service fees will apply. E-Tickets issued are
non-refundable.

·         The cost of travel between airports is not
included in your fare. This offer is for travel on selected British Airways
flights. Fares may fluctuate if surcharges, fees, taxes or currency change.

·         British Airways reserves the right to
withdraw/amend this offer without prior notice.

·         Other terms and conditions apply.

For more information
please visit ba.com.