Rackspace Helps Epsilon Migrate Client Platform to AWS

Hong Kong – October 18, 2016 – Rackspace® (NYSE: RAX), the #1 managed
cloud company, today announced that Epsilon®, a global leader
in creating connections between people and brands, has successfully migrated
the email management platform for a major client to the cloud using Rackspace
Fanatical Support® for Amazon Web Services (AWS). With Rackspace managing the
migration and optimizing the products they are using on the cloud, Epsilon has
uncovered infrastructure efficiencies while freeing its IT team to focus on
generating even more value for its clients.

Epsilon is a leading
global marketing company that offers a wide range of services across
traditional, digital, and retail channels. One of its major clients in Asia
Pacific is a leader in the fast-moving consumer goods sector, with a large number
of franchisees across the region.
These franchisees access the Epsilon email platform at the start and end of
each business day to consult the corporate promotional database, manage and
track marketing campaigns, and launch new promotions tailored to their market.

To ensure that the AWS
migration was as rapid and stress-free as possible, without any loss of service
for the client, Epsilon asked Rackspace to manage the move. It chose Rackspace
Fanatical Support for AWS for its best-in-class expertise and industry-leading
service level agreement, with 24x7x365 support for mission-critical
requirements. Rackspace helps
Epsilon to optimize the tools they are currently using on the cloud and as a
result enhance their infrastructure while reducing the number of servers
significantly. It also enabled Epsilon’s IT team to focus on its core role of
supporting the company’s clients.

“Migrating databases
across platforms can be time-consuming, and complicated. Rackspace blends
automation, technology, and human expertise to deliver ongoing architecture,
management, security services, and 24x7x365 operations, all backed by
AWS-certified engineers and architects,” said Adam McCarthy, Senior Director
& General Manager, Asia. “With our Fanatical Support on AWS, Epsilon is
able to focus on their continued growth while providing a seamless experience
for their end customers with Rackspace managing the backend infrastructure and
migrations”.

“Many of our clients
are looking to move workloads to the cloud, and this project to migrate a major
email marketing and customer communications solution to AWS was typical: large,
complex, and mission-critical,” said Chen Xinzhan, Director of Technology,
Epsilon. “We appreciated having an AWS Certified Partner with in-depth experience
in migration to take all the worry and stress out of the project.”

A key advantage of the
Rackspace’s Managed Services on AWS is that it takes full responsibility in the
migration and optimization of the AWS platform. At Epsilon, this allows the IT
team to focus on managing the application to support customer engagement and
brand building for the client. “Rackspace is very responsive to our needs,
sometimes getting back to us with a solution in a matter of minutes. We know
that we can rely on the backing of the Fanatical Support team, anytime and
anywhere – letting us get on with what we do best: providing unparalleled
service to our clients,” Mr. Chen added.

Rackspace also supports
enterprises on a multi-phase journey to the cloud, offering faster deployment
and a tailored roadmap that adapts to their evolving needs. With more than 400 certified AWS engineers,
Rackspace is an AWS authorized reseller, an AWS Managed Services Partner, and
an Advanced Consulting Partner in the AWS Partner Network. It is also certified
for AWS DevOps Competency, allowing it to manage the collaboration of
development and operations staff throughout the entire software development lifecycle.