Leading Global Footwear Retailer Bata Taps Cloud Expert Datapipe To Bolster APAC E-Commerce

SINGAPORE, 12 OCTOBER 2016 — Datapipe, a leader in managed cloud services for the enterprise, has partnered with Switzerland-based footwear retailer Bata to drive its digital transformation by moving its technology infrastructures to the cloud. Bata is seeing strong growth in Asia’s multibillion-dollar footwear market, specifically in India, China and Southeast Asia. The company has tapped Datapipe to manage its cloud deployment and deliver the security, speed, cost-efficiencies, and scalability required for these high-growth markets.

Bata’s global sourcing infrastructure, hosted on Amazon Web Services (AWS), is increasingly reliant on cutting-edge cloud infrastructure for its day-to-day operations including its Point of Sale (PoS) system, warehousing, logistics, and purchase order processes. As a managed cloud service provider and AWS Premier Consulting Partner, Datapipe was selected to assist Bata with developing and growing its presence in Asia by unlocking operational efficiencies.

Jason Singh, Head of Marketing for APAC at Datapipe said, “With Bata’s rapid growth in emerging markets, the company needed an IT infrastructure that was secure, scalable, and incredibly reliable. We worked closely with Bata to optimize their AWS architecture and practice. This freed up the company’s technology team to focus on other core aspects of its business. As a result, Bata’s focus is where it should be: serving its customers and managing its production facilities, while Datapipe manages its cloud deployments.”

To bolster Bata’s digital transformation, particularly around best practice design and security, Datapipe adopted a two-phased approach to ensure an optimized environment. Datapipe first redesigned Bata’s existing cloud environment based on AWS best practices including platform based security configurations. The second phase will deploy comprehensive network and instance-based security controls and services, ensuring secure connections to Bata’s e-commerce websites for users in the region.

Jeremy Chong, Director, Global Footwear Services at Bata said, “Tapping Datapipe for our cloud transformation has been a very positive experience from the start. We really value their cloud expertise and management; the Datapipe team has exceeded our expectations, strengthening the security and efficiency of our cloud infrastructure, and allowing us to focus on business growth. Datapipe is the right partner for us as we look to continue to strengthen our foothold in emerging markets while providing our consumers a seamless shopping experience.”

Bata has more than 5,200 retail stores in 70 countries and production facilities in 18 countries. The APAC footwear market is projected to reach US$127.2 billion in annual revenues by 2020, according to Euromonitor, up from US$104 billion in 2015. Growth in the global footwear market will be fueled by demand from developing markets in Asia, according to Verdict Financial. eMarketer, meanwhile, predicts worldwide retail e-commerce sales will reach US$1.915 trillion in 2016, with double-digit growth due to hit US$4 trillion by 2020.