Coming Soon: Google AdWords Click-to-Text Message Extensions

Coming Soon: Google AdWords Click-to-Text Message
Extensions

U.K., 27 October
2016 – A week ago, Google announced that the Google AdWords Click-to-text
message extension would launch soon. What does this new development mean for
business enterprises and entrepreneurs? This means that with the new mobile
extension, people will be able to connect with advertisers through a simple
SMS. One single click will connect them to the services they need. The upside
of this is not just for customers but also proves helpful for businesses. This
means they will lose fewer customers. However, this means that businesses must
consider implementing the use of a text message tracking app to their business
management protocols.

Click-To-Text is the Next Step

After several
months of testing call extensions, Google is ready to take the next step. The
text form of connecting with people aims to help customers who are call phobic,
and those who want to avoid going on hold for several minutes or even hours.
When users click on the message extension icon that will appear on listings on
Google, the SMS app will automatically launch. All customers will have to do is
type in their query and send the text to the service in question.

Searchengineland.com
reached out to Google for more information and published this statement:

We’re always
experimenting with new ways to connect our advertisers with customers but don’t have further details to share at this
time.

The image above
shows how click-to-text operates. For business owners to start using this
service, they must register their text contact detail online. The image below
shows how businesses can obtain the click-to-text service and associate it with
their listing on Google. It is an image of the Google AdWords advertisement
unit. As you can see, it is a very easy and straightforward service.

Cost Implications for Using Click-to-text

Google
will charge clicks on message extension, as it does for regular clicks on
any headlines on Google. The good news for businesses is that they can set the
messages at ad group levels and campaign levels. They can also schedule the
message extension to appear at certain times during the day or on specific
days. For example, they can use it when business is closed and during after
work hours. They can also use an autoresponder, which can let customers know
that they can expect a response when the business reopens.

There will be Reports on Messages

Google says that
users can get reports on messages sent and received through the message
extension. However, there is no defined way to measure the engagement of customers via the message
extensions. AdWords doesn’t have the ability to do this for now. Right now,
advertisers will have to use their own methods of tracking messages and
information from messages. This is why many entrepreneurs have been using
software solutions. Xnspy serves well as a text message
tracking app, but comes with other
monitoring and tracking features that benefit businesses.

Using Xnspy as Text Message Tracking App

The app allows
users to see entire threads of conversations from a control panel. They can see
all contacts with whom their target devices exchanged information. The app
tells the contact’s number, current GPS location, and the time at which the
target device sent or received messages. Users can also add specific words to
the watchlist feature. This allows the app to notify them whenever the target
person uses specific words in text messages. Since they can see all sent and
received messages, making a report on text messages becomes very easy for
businesses.

This text
message tracking app also comes with other monitoring features that allow employers monitor their
employees remotely. Other features include recording calls, recording
ambient surroundings, access to conversations on WhatsApp, Facebook messengers,
Skype, KIK, Viber, and LINE. They can also see all incoming and outgoing
emails, photos, and videos. The app also logs browsing history and installed
apps on the target device. Users have complete control and can lock the device
or take screenshots whenever they want.

However, Google
is not stopping at just providing click-to-text services. To go with the
announcement of this new service, Google has provided a best practices manual
for advertisers. The objective of this is to ensure that people abide by proper
ethics of using such services. Therefore, Google urges users to read the
instructions before using the message extensions. The extensions will be
available to users worldwide within the next few weeks.