Sony’s
EXTRA BASS™ Brings the
EXTRA BASS™ Brings the
Ultimate
ULTRA Festival Experience to You
ULTRA Festival Experience to You
(SINGAPORE,
26 August 2016) –
Sony Electronics is proud to be the exclusive Live Stream Partner for ULTRA
Singapore 2016. Bringing the party live to you, Sony has an exciting lineup of
promotional activities that are sure to set your heart thumping.
26 August 2016) –
Sony Electronics is proud to be the exclusive Live Stream Partner for ULTRA
Singapore 2016. Bringing the party live to you, Sony has an exciting lineup of
promotional activities that are sure to set your heart thumping.
Following
the success of ‘Road to ULTRA Singapore’ last year, ULTRA Worldwide will debut
its full-scale, two-day festival in Singapore on 10 and 11
September this
year. ULTRA is the world’s premier electronic music festival, featuring the
world’s best DJs and unparalleled production. With an expected attendance of
50,000 festival goers with up to 40 per cent of festival goers being tourists,
ULTRA Singapore 2016 is the music festival to attend in the region!
the success of ‘Road to ULTRA Singapore’ last year, ULTRA Worldwide will debut
its full-scale, two-day festival in Singapore on 10 and 11
September this
year. ULTRA is the world’s premier electronic music festival, featuring the
world’s best DJs and unparalleled production. With an expected attendance of
50,000 festival goers with up to 40 per cent of festival goers being tourists,
ULTRA Singapore 2016 is the music festival to attend in the region!
Attendees
are guaranteed to experience the deep rhythms and beats of ULTRA Singapore at
the Sony booth, powered by EXTRA
BASS™. Bounce to the bass of the Electronic Dance Music (EDM) acts on specially
designed trampolines, take a breather from the festival to try out the latest
audio offerings from Sony, or step in for a recharge with amenities such as
charging stations right at the Sony booth.
are guaranteed to experience the deep rhythms and beats of ULTRA Singapore at
the Sony booth, powered by EXTRA
BASS™. Bounce to the bass of the Electronic Dance Music (EDM) acts on specially
designed trampolines, take a breather from the festival to try out the latest
audio offerings from Sony, or step in for a recharge with amenities such as
charging stations right at the Sony booth.
As
the exclusive Live Stream Partner, Sony will deliver the EDM extravaganza
experience to all fans at selected Sony Stores within Southeast Asia, including
the Singapore flagship store at
313@Somerset. This includes a series of upcoming in-store activities and
promotions such as free tickets to ULTRA Singapore when customers purchase
selected EXTRA BASS™ products from Sony. Live streaming content will include
feature live sets, artist interviews and other exciting content.
the exclusive Live Stream Partner, Sony will deliver the EDM extravaganza
experience to all fans at selected Sony Stores within Southeast Asia, including
the Singapore flagship store at
313@Somerset. This includes a series of upcoming in-store activities and
promotions such as free tickets to ULTRA Singapore when customers purchase
selected EXTRA BASS™ products from Sony. Live streaming content will include
feature live sets, artist interviews and other exciting content.
Customers
at the Sony Store at 313@Somerset will also be treated to a special EXTRA BASS™
ULTRA theme shopfront, renovated just to get you all hyped up for the party.
Dance lovers also get to battle it out in an epic EDM dance competition at the
Sony Store. There will be in-stores promotions where lucky winners get to win a
pair of tickets to catch ULTRA Singapore Live this September.
at the Sony Store at 313@Somerset will also be treated to a special EXTRA BASS™
ULTRA theme shopfront, renovated just to get you all hyped up for the party.
Dance lovers also get to battle it out in an epic EDM dance competition at the
Sony Store. There will be in-stores promotions where lucky winners get to win a
pair of tickets to catch ULTRA Singapore Live this September.
“As
one of the world’s premier electronic dance music festivals, ULTRA Singapore
and Sony Electronics are aligned in prioritising immersive experiences for
music fans,” said Atsushi Endo,
President, Singapore Marketing Centre, Sony Singapore. “The integration of
Sony’s EXTRA BASS™ series at ULTRA Singapore will enhance our commitment to
deliver a multi-sensory listening experience, which electronic dance music fans
will appreciate.”
one of the world’s premier electronic dance music festivals, ULTRA Singapore
and Sony Electronics are aligned in prioritising immersive experiences for
music fans,” said Atsushi Endo,
President, Singapore Marketing Centre, Sony Singapore. “The integration of
Sony’s EXTRA BASS™ series at ULTRA Singapore will enhance our commitment to
deliver a multi-sensory listening experience, which electronic dance music fans
will appreciate.”
Sony will be showcasing its EXTRA BASS™ range of audio
products at ULTRA
Music Festival, which includes
the GTK-XB7 high powered audio
system, SRS-XB3 water resistant portablewireless
speaker, SRS-XB2 compact water resistant wireless
speaker, the MDR-XB650BTlightweight
wireless headphones, as well as the MDR-XB950BT, MDR-XB450AP, MDR-XB70AP, and MDR-XB50AP headphones.
products at ULTRA
Music Festival, which includes
the GTK-XB7 high powered audio
system, SRS-XB3 water resistant portablewireless
speaker, SRS-XB2 compact water resistant wireless
speaker, the MDR-XB650BTlightweight
wireless headphones, as well as the MDR-XB950BT, MDR-XB450AP, MDR-XB70AP, and MDR-XB50AP headphones.
GTK-XB7
One Box High Power Audio System
One Box High Power Audio System
One
box, boombastic bass. With fabulous sound, bags of power and massive low
frequency response from two large 16cm woofers, the XB7 turns nights anywhere into a premium
clubbing atmosphere, and creates an EDM experience.
box, boombastic bass. With fabulous sound, bags of power and massive low
frequency response from two large 16cm woofers, the XB7 turns nights anywhere into a premium
clubbing atmosphere, and creates an EDM experience.
GTK-XB7
Exciting
colour changing 3-way line lights, strobe flashes and speaker light effects
interact with the music, bringing that ULTRA festival vibe wherever you are.
colour changing 3-way line lights, strobe flashes and speaker light effects
interact with the music, bringing that ULTRA festival vibe wherever you are.
SRS-XB3
/ SRS-XB2 Portable Wireless Speakers
/ SRS-XB2 Portable Wireless Speakers
Impress
your friends when you’re out and about during the ULTRA Music Festival with the SRS-XB3 and SRS-XB2 portable wireless speakers with
dedicated EXTRA BASS™ button to pump up the party.
your friends when you’re out and about during the ULTRA Music Festival with the SRS-XB3 and SRS-XB2 portable wireless speakers with
dedicated EXTRA BASS™ button to pump up the party.
Weighing
just 930g, the XB3 is small enough to carry around
and with a battery life of 24 hours[2]of continuous
wireless use, you can party from dusk till dawn.
just 930g, the XB3 is small enough to carry around
and with a battery life of 24 hours[2]of continuous
wireless use, you can party from dusk till dawn.
 |
| SRS-XB2 |
 |
| SRS-XB3 |
The
smaller XB2’s powerful sound belies the eyes; its
palm-sized design weighs just 480g but delivers a pure bass sound, higher
acoustic pressure and punchier notes than ever heard in a compact speaker.
smaller XB2’s powerful sound belies the eyes; its
palm-sized design weighs just 480g but delivers a pure bass sound, higher
acoustic pressure and punchier notes than ever heard in a compact speaker.
Both
the XB2 and XB3 enable you to wirelessly add two
speakers together using the ’Speaker Add’ function[3] for even more powerful sound; Forget
about spillages if your pool party is pumping as the speakers are also water
resistant[4].
the XB2 and XB3 enable you to wirelessly add two
speakers together using the ’Speaker Add’ function[3] for even more powerful sound; Forget
about spillages if your pool party is pumping as the speakers are also water
resistant[4].
MDR-XB650BT
MDR-XB650BT
Headphones
Headphones
Achieve
highly realistic notes that precisely carves out the rhythm and groove feeling
of rich bass with the MDR-XB650BT.
highly realistic notes that precisely carves out the rhythm and groove feeling
of rich bass with the MDR-XB650BT.
The headphones have been designed specifically to
enhance the playback for deep bass. Fitting with an increased contact surface
area, it achieves a stable fit that can withstand the punchy and deep bass
notes. The ear pads have a soft texture and fit close to the skin, achieving
excellent wearing comfort and well-balanced sound. With 30
hours of continuous music playback rechargeable anywhere via USB, your party
won’t stop even at the break of dawn.
enhance the playback for deep bass. Fitting with an increased contact surface
area, it achieves a stable fit that can withstand the punchy and deep bass
notes. The ear pads have a soft texture and fit close to the skin, achieving
excellent wearing comfort and well-balanced sound. With 30
hours of continuous music playback rechargeable anywhere via USB, your party
won’t stop even at the break of dawn.
The new range of EXTRA BASS™ audio products from Sony
are already available at
all Sony Stores, Sony Centres and selected Sony authorised dealers. You can also check out the Sony
booth (located near the ticketing counter) at ULTRA Music Festival from 10 to 11
September 2016.
are already available at
all Sony Stores, Sony Centres and selected Sony authorised dealers. You can also check out the Sony
booth (located near the ticketing counter) at ULTRA Music Festival from 10 to 11
September 2016.
[1] EXTRA BASS is a trademark of Sony Corporation.
[2] With Bluetooth® connection.
[3] ‘Speaker Add’ function can only be paired with the same products.
[4] IPX5 rating. The device is not fully water resistant. Do not immerse in water. Do not expose to sea water.
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