Telstra launches new global digital media solutions

Monday 18 April 2016, SINGAPORE: Telstra has added two cloud-based online video platforms
to its global media portfolio – the Video Monetisation Solution (VMS) and
Online Video Solution (OVS) – designed to help professional and digital media
organisations more effectively stream, deliver and distribute online video
content.

Speaking from the National Association of Broadcasters Show
(NAB) in Las Vegas, Trevor Boal, Head of Telstra Broadcast Services, said the
two solutions leverage industry-leading technology from Ooyala and strengthen Telstra’s
professional and digital media portfolio, which includes global satellite and
teleports services, Global Media Networks, SNG and miniature camera
capabilities, supported from a state of the art Broadcast Operations Centre.

“As the world’s thirst for online video content continues to
grow exponentially, so too does the desire for a more personalised and higher
quality viewing experience. However for many media customers – from large-scale
broadcasters to smaller publishers – the complexity of delivering an on-demand
service from scratch can seem daunting, due to the associated technical
challenges and costs.

“This means an increasing number of media customers are looking
to new platforms which incorporate data analytics services to deliver enhanced
and more targeted video content to audiences across multiple devices, such as
smartphones, tablets and gaming consoles.”

Mr. Boal said Telstra’s VMS is
specifically designed for broadcasters, content owners and pay-TV operators,
enabling them to deliver
high-quality video content with studio-grade protection, rights-management and
flexible monetisation options, including advertising, subscription or
transactional models.

“Using VMS, customers can create customised video experiences –
including transcoding and publishing workflows – from a centrally-managed
platform that comes complete with a full range of analytics, providing near
real-time reporting and business intelligence data.

“With insights into the most popular viewer platforms and most successful
syndication partners, data from the VMS allows customers to understand how
viewers are using the service – including what they are watching, where they
are watching from and how long they are engaged.

“As a result, customers can entice viewers with content
recommendations based on their consumption history and behaviours, to drive
more engaging, personalised experiences and reduce churn. Additionally, these
insights can be used to identity the most valuable content, enabling more effective rights negotiations and reducing content
acquisitions costs.”

Mr. Boal said Telstra’s OVS – which was launched in Australia in
2015 and is now available to Telstra’s customers globally – is a high quality
end-to-end video publishing solution, suitable for enterprises and consumer
brands looking to deliver tailored video content to capture larger audiences,
increase viewer engagement and drive better revenue results.

“From consumer brands looking to
communicate via short-form video to media companies wishing to publish and
monetise live or on-demand events, OVS can help a range of customers publish
their content to a global audience, while opening new revenue opportunities.

“Equipped with powerful data analytics and near real-time
reporting tools, OVS allows customers to discover untapped audiences and fine-tune their marketing programs for improved results. This is
essential for driving true personalisation and differentiating content in
today’s hyper-competitive and evolving market,” Mr. Boal concluded.