Sony
Unveils its Latest Products at CES 2016
Unveils its Latest Products at CES 2016
New Products Enrich Users’ Lives in
Every Setting, from the Living Room to the Great Outdoors
Every Setting, from the Living Room to the Great Outdoors
(SINGAPORE, 6
January 2015)
– Sony Corporation will unveil its new lineup of products slated for release in
2016, at the 2016 International Consumer Electronics Show (CES) held from
Wednesday, January 6 in Las Vegas, Nevada.
January 2015)
– Sony Corporation will unveil its new lineup of products slated for release in
2016, at the 2016 International Consumer Electronics Show (CES) held from
Wednesday, January 6 in Las Vegas, Nevada.
At the Sony press conference held on
Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai
stated, “From the choices we’re making to be differentiated and unique, to the
curiosity that drives our passion to face challenges, to our commitment as
enablers of creativity, it is clear that the philosophical and strategic
pillars are in place to continue to build a stronger, better, more profitable
Sony. Providing kando continues to be the core focus and goal of our business.”
Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai
stated, “From the choices we’re making to be differentiated and unique, to the
curiosity that drives our passion to face challenges, to our commitment as
enablers of creativity, it is clear that the philosophical and strategic
pillars are in place to continue to build a stronger, better, more profitable
Sony. Providing kando continues to be the core focus and goal of our business.”
Sony Electronics (SEL) President and COO
Michael Fasulo then took the stage to introduce some of Sony’s upcoming
products to be released within the year, across a wide range of categories.
Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they
bring next-generation level visual experiences right into your living room.
Sony’s ever expanding range of audio products offers you different ways to
enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to
extra bass. Its line of digital imaging products enables you to capture
easy-to-miss moments in the great outdoors and preserve memories of life’s most
important events in stunning true-to-life detail. And finally, products in the
Life Space UX series blend right into physical living spaces and redefine how
entertainment is experienced. Sony will be bringing forth new products in each
of these categories throughout the course of the year.
Michael Fasulo then took the stage to introduce some of Sony’s upcoming
products to be released within the year, across a wide range of categories.
Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they
bring next-generation level visual experiences right into your living room.
Sony’s ever expanding range of audio products offers you different ways to
enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to
extra bass. Its line of digital imaging products enables you to capture
easy-to-miss moments in the great outdoors and preserve memories of life’s most
important events in stunning true-to-life detail. And finally, products in the
Life Space UX series blend right into physical living spaces and redefine how
entertainment is experienced. Sony will be bringing forth new products in each
of these categories throughout the course of the year.
A video of the press conference will be
streamed at www.Sony.com/CES.
streamed at www.Sony.com/CES.
Main Products and Prototypes Showcased
4K BRAVIA™
 |
| X93D Series |
Sony
will pursue ever more realistic and immersive visuals, by merging its superb 4K
picture clarity technologies together with HDR (High Dynamic Range), which has
recently garnered significant attention as a new technology. HDR dramatically
expands the range of visual expression possible, by realising higher
brightness, higher contrast and more vibrant colors. Starting this year, Sony
will brand its BRAVIA™ TVs that are capable of taking full advantage of 4K HDR
content with a new “4K HDR” logo, in order to clearly convey to consumers that
– with these TVs – they are assured of next-generation, emotionally compelling
visual experiences.
will pursue ever more realistic and immersive visuals, by merging its superb 4K
picture clarity technologies together with HDR (High Dynamic Range), which has
recently garnered significant attention as a new technology. HDR dramatically
expands the range of visual expression possible, by realising higher
brightness, higher contrast and more vibrant colors. Starting this year, Sony
will brand its BRAVIA™ TVs that are capable of taking full advantage of 4K HDR
content with a new “4K HDR” logo, in order to clearly convey to consumers that
– with these TVs – they are assured of next-generation, emotionally compelling
visual experiences.
The
new X93D series of BRAVIA™ 4K LCD TVs is equipped with Sony’s brand new Slim
Backlight Drive™ technology that takes picture quality to
new heights by delivering the best quality from 4K HDR
content. With a unique backlight system structure, the X93D series realizes
grid array backlighting, which was previously only achievable with full-array direct
LED backlights. Slim Backlight Drive™, combined with Sony’s
X-tended Dynamic Range™ PRO contrast-enhancing technology and
wide color gamut TRILUMINOS™display technology, delivers brighter
highlights, deeper blacks and more brilliant colors. This trifecta of
technologies unlocks the full potential of 4K HDR content, all the
while realising an even slimmer TV designs. When hung against a wall, X93D
series BRAVIAs virtually disappear into it, leaving behind nothing but the
picture itself. This series also delivers a new intuitive viewing experience,
with Sony’s seamless user interface and voice search functionality putting a
whole world of content a mere click or query away.
new X93D series of BRAVIA™ 4K LCD TVs is equipped with Sony’s brand new Slim
Backlight Drive™ technology that takes picture quality to
new heights by delivering the best quality from 4K HDR
content. With a unique backlight system structure, the X93D series realizes
grid array backlighting, which was previously only achievable with full-array direct
LED backlights. Slim Backlight Drive™, combined with Sony’s
X-tended Dynamic Range™ PRO contrast-enhancing technology and
wide color gamut TRILUMINOS™display technology, delivers brighter
highlights, deeper blacks and more brilliant colors. This trifecta of
technologies unlocks the full potential of 4K HDR content, all the
while realising an even slimmer TV designs. When hung against a wall, X93D
series BRAVIAs virtually disappear into it, leaving behind nothing but the
picture itself. This series also delivers a new intuitive viewing experience,
with Sony’s seamless user interface and voice search functionality putting a
whole world of content a mere click or query away.
At its booth, Sony will also be showing
off one of its next-generation technologies, Backlight Master Drive. This
technology boosts brightness and contrast even further in order to truly tap
the full combined potential of 4K HDR. The Backlight Master Drive demonstration
will feature a 85-inch prototype that achieves precision backlight boosting
with ultra-high density direct LED backlights. Paired with X-tended Dynamic
Range PRO, Backlight Master Drive attains an unprecedented dynamic range,
dramatically improving visual depth and realism. It recreates incredibly deep
blacks and dazzling lights with an ultra-peak brightness of 4,000 nits,
generating images so convincing that they appear to be real, right before your
very eyes.
off one of its next-generation technologies, Backlight Master Drive. This
technology boosts brightness and contrast even further in order to truly tap
the full combined potential of 4K HDR. The Backlight Master Drive demonstration
will feature a 85-inch prototype that achieves precision backlight boosting
with ultra-high density direct LED backlights. Paired with X-tended Dynamic
Range PRO, Backlight Master Drive attains an unprecedented dynamic range,
dramatically improving visual depth and realism. It recreates incredibly deep
blacks and dazzling lights with an ultra-peak brightness of 4,000 nits,
generating images so convincing that they appear to be real, right before your
very eyes.
Additionally, at its press conference,
Sony unveiled ULTRA, a new app from Sony Pictures Home Entertainment to be
launched this year in the US. With ULTRA, you can purchase and stream 4K HDR
movies and TV shows – the best new and classic titles from the 4K digital
library of Sony Pictures – directly on your Sony BRAVIA TV.
Sony unveiled ULTRA, a new app from Sony Pictures Home Entertainment to be
launched this year in the US. With ULTRA, you can purchase and stream 4K HDR
movies and TV shows – the best new and classic titles from the 4K digital
library of Sony Pictures – directly on your Sony BRAVIA TV.
Audio
Three new products will be added to the
h.ear™ series, which not only delivers incredible clarity High-Resolution Audio
(“Hi-Res”), but also makes a memorable fashion statement with eye-catching
color schemes. “h.ear go™” is a portable
wireless speaker that is easy to take from place to place. Meanwhile,
“h.ear on™ Wireless NC” and “h.ear in™ Wireless” are wireless
headphones that complement the wired headsets previously released. With
these additions to the series, h.ear™ is now more portable than ever – from in
the home to on-the-go – yet with the same Hi-Res quality and standout colors
that free you to choose your own style.
h.ear™ series, which not only delivers incredible clarity High-Resolution Audio
(“Hi-Res”), but also makes a memorable fashion statement with eye-catching
color schemes. “h.ear go™” is a portable
wireless speaker that is easy to take from place to place. Meanwhile,
“h.ear on™ Wireless NC” and “h.ear in™ Wireless” are wireless
headphones that complement the wired headsets previously released. With
these additions to the series, h.ear™ is now more portable than ever – from in
the home to on-the-go – yet with the same Hi-Res quality and standout colors
that free you to choose your own style.
In addition to its Hi-Res offerings, Sony
is also adding to its popular lineup of EXTRA BASS (XB) products that deliver
powerful, resonating sound, with the MDR-XB650BT headphones, SRS-XB3 and
SRS-XB2 wireless speakers, and GTK-XB7 high power audio system. These new EXTRA
BASS offerings will practically transport you to a club or music festival,
allowing you to enjoy soul-shaking bass anywhere.
is also adding to its popular lineup of EXTRA BASS (XB) products that deliver
powerful, resonating sound, with the MDR-XB650BT headphones, SRS-XB3 and
SRS-XB2 wireless speakers, and GTK-XB7 high power audio system. These new EXTRA
BASS offerings will practically transport you to a club or music festival,
allowing you to enjoy soul-shaking bass anywhere.
Some of Sony’s new audio products will also feature new Wireless
Surround functionality, allowing you to easily achieve an immersive home
theater set-up by wirelessly linking[1]
Sony sound bars and wireless speakers[2].
Surround functionality, allowing you to easily achieve an immersive home
theater set-up by wirelessly linking[1]
Sony sound bars and wireless speakers[2].
Both the h.ear™ and EXTRA BASS series were designed to recreate
the sense of “being there in the moment” as faithfully as possible, from the
subtleties of the artist’s breathing to the powerful sound of a live stage performance.
Sony will continue to expand these lineups further, in order to meet the needs
of music lovers around the world, who have increasingly diverse listening
styles and musical tastes.
the sense of “being there in the moment” as faithfully as possible, from the
subtleties of the artist’s breathing to the powerful sound of a live stage performance.
Sony will continue to expand these lineups further, in order to meet the needs
of music lovers around the world, who have increasingly diverse listening
styles and musical tastes.
Digital Imaging
The new FDR-AXP55 4K Handycam®
camcorder is equipped with a new 20x optical zoom ZEISS® lens as well as a
high-sensitivity image sensor with pixel size approximately 1.6 times greater
than in the current 4K Handycam® model[3].
The FDR-AX53 also features Balanced Optical SteadyShot™ technology, which
suppresses blur during all shooting modes – from wide shots to close-ups – and
enables crisp, high resolution image capture in 4K even when shooting from a
distance. It is also fit with a new Fast Intelligent AF and a new microphone
structure that records high stereo sound and faithfully captures the original
audio. In every sense, from image clarity to audio quality, the FDR-AXP55 is a
sizable leap forward.
camcorder is equipped with a new 20x optical zoom ZEISS® lens as well as a
high-sensitivity image sensor with pixel size approximately 1.6 times greater
than in the current 4K Handycam® model[3].
The FDR-AX53 also features Balanced Optical SteadyShot™ technology, which
suppresses blur during all shooting modes – from wide shots to close-ups – and
enables crisp, high resolution image capture in 4K even when shooting from a
distance. It is also fit with a new Fast Intelligent AF and a new microphone
structure that records high stereo sound and faithfully captures the original
audio. In every sense, from image clarity to audio quality, the FDR-AXP55 is a
sizable leap forward.
The
new HDR-PJ675 HD Handycam® is equipped with Balanced Optical SteadyShot™
technology with an Intelligent Active mode that allows 5-axis image stabilisation
to engage even while you are running. The HDR-PJ675 comes equipped with Fast
Intelligent AF and boasts a 5.1 channel surround microphone which makes it
easier than ever to capture high quality footage, with crisp picture and sound,
anytime and anywhere.
Sony’s line of Action Cams equipped with SteadyShot™ will be
refreshed with the HDR-AS50R, which will come packaged with the Live-View
Remote. This Remote, which now boasts new intuitive controls, gives you full
control over the Action Cam from a distance, including its power functions. New features in this model
include 4K time-lapse effects[4]
and underwater shooting capabilities up to 60 meters below the surface, when
used in conjunction with the underwater housing included in the package. All
told, this new Action Cam makes it easier to shoot high quality video for
sports and recreational activities, and produces more memorable footage than
ever before.
refreshed with the HDR-AS50R, which will come packaged with the Live-View
Remote. This Remote, which now boasts new intuitive controls, gives you full
control over the Action Cam from a distance, including its power functions. New features in this model
include 4K time-lapse effects[4]
and underwater shooting capabilities up to 60 meters below the surface, when
used in conjunction with the underwater housing included in the package. All
told, this new Action Cam makes it easier to shoot high quality video for
sports and recreational activities, and produces more memorable footage than
ever before.
Life Space UX
Sony’s Life Space UX line of
products that break the mold aims to fundamentally change the way you interact
with physical spaces and experience entertainment. Already available in Japan
is the LED Bulb Speaker, which seamlessly blends right into any living space. Just by screwing it into a light bulb
socket, you can enjoy music wirelessly anywhere in your home. The LED Bulb Speaker will be released in the US in the first half of
fiscal 2016. Sony will also be launching the 10cm
cubic Portable Ultra Short Throw Projector, equipped with internal speakers and battery. The projector is capable of throwing a 22-inch to 80-inch image onto walls, tables, or any other adjacent surface, in spite of its compact
size. Finally, Sony will release the Glass Sound Speaker, which fills every corner of the room with crystal clear sound through the tube-shaped organic glass that
envelops the LED source. It also showers the room with a warm glow that harmonises beautifully with
any interior. Both the Portable Ultra Short Throw Projector and the Glass Sound Speaker will launch in
Japan in the spring and in the US in the first half of this fiscal year.
products that break the mold aims to fundamentally change the way you interact
with physical spaces and experience entertainment. Already available in Japan
is the LED Bulb Speaker, which seamlessly blends right into any living space. Just by screwing it into a light bulb
socket, you can enjoy music wirelessly anywhere in your home. The LED Bulb Speaker will be released in the US in the first half of
fiscal 2016. Sony will also be launching the 10cm
cubic Portable Ultra Short Throw Projector, equipped with internal speakers and battery. The projector is capable of throwing a 22-inch to 80-inch image onto walls, tables, or any other adjacent surface, in spite of its compact
size. Finally, Sony will release the Glass Sound Speaker, which fills every corner of the room with crystal clear sound through the tube-shaped organic glass that
envelops the LED source. It also showers the room with a warm glow that harmonises beautifully with
any interior. Both the Portable Ultra Short Throw Projector and the Glass Sound Speaker will launch in
Japan in the spring and in the US in the first half of this fiscal year.
The Sony booth will
also showcase our wider offerings across a range of categories. Among these are
products that leverage sensing technologies in sports entertainment (Smart
B-Trainer™ and Smart Tennis Sensor) and beauty (BeautyExplorer™ skin-analysing
system), as well as products from Sony’s start-up projects nurtured through its
internal new business incubation initiative, the “Seed Acceleration Program”.
also showcase our wider offerings across a range of categories. Among these are
products that leverage sensing technologies in sports entertainment (Smart
B-Trainer™ and Smart Tennis Sensor) and beauty (BeautyExplorer™ skin-analysing
system), as well as products from Sony’s start-up projects nurtured through its
internal new business incubation initiative, the “Seed Acceleration Program”.
[1]
Wireless Surround compatible models:
HT-NT5, HT-CT790, and HT-XT2 home theater systems; h.ear go™, SRS-ZR7, and SRS-
ZR5 wireless speakers.
Wireless Surround compatible models:
HT-NT5, HT-CT790, and HT-XT2 home theater systems; h.ear go™, SRS-ZR7, and SRS-
ZR5 wireless speakers.
[2]
The software update is planned for summer,
2016.
The software update is planned for summer,
2016.
[3]
FDR-AX33.
FDR-AX33.
[4] Created by
splicing together consecutive still images taken by the camera at fixed
intervals, using editing software such as Action Cam Movie Creator ver. 5.1 or
later (available in January 2016).
splicing together consecutive still images taken by the camera at fixed
intervals, using editing software such as Action Cam Movie Creator ver. 5.1 or
later (available in January 2016).
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