Singapore, Jan. 28, 2016 – OPPO sold 50 million units in 2015, representing a year-on-year growth of 67 percent. Propelled by this success, OPPO has broken into the top ten smartphone brands worldwide, ranking eighth in global market share, according to a recent report by TrendForce.
Top 10 Global Smartphone Brands
OPPO soared in 2015 on its “simple, focused” strategy, which prioritized product quality and user experience above all. Meanwhile, a host of innovative signature technologies, such as the VOOC Flash Charge quick-charging solution and a versatile, feature-packed camera platform, won the favor of consumers around the world.
2015 saw the release of a wide range of new OPPO products, including the R7 series, the Mirror 5 and the Neo 7. The products of the R7 series, featuring VOOC Flash Charge and an outstanding photography experience, made OPPO a commanding force in the mid-range and upper mid-range market segments.
Brand Share of 2015 Chinese Smartphone Offline Market
Taking China as an example, OPPO accounted for 27.9 percent of the country’s offline sales in the RMB2000-2999 ($300-$450 USD) segment last year, according to independent market research firm SINO MR, positioning OPPO as the most popular choice in this price range in the offline market. This performance was fueled in part by a successful campaign promoting the VOOC Flash Charge quick-charging solution, which, with the help of the slogan “Charge for five minutes, talk for two hours”, has virtually become a household name in China.
Meanwhile, in Vietnam, riding on the success of the R7 series, as well as the attractively priced Mirror 5 and Neo 7, OPPO ranked number two nationally in offline smartphone market share, with 21.9 percent, according to November 2015 data from independent market research firm GfK.
Sean Deng, Managing Director of OPPO Singapore had this to say, “I’d like to start by thanking our users for all the support that they’ve given us. OPPO has been making headways in the Southeast Asia region especially and we are proud to say that in Singapore, brand recognition has grown exponentially. We have always prided ourselves in providing premium hardware and features, and we believe that the market has responded to that. The VOOC fast charging and a much improved camera platform are just some of the features that consumers look out for. Essentially it is all about listening to and understanding to our consumers, as well as their needs.
OPPO has made its way to a major market player in Singapore with a 74.2% increment from September 2015 to December 2015, while reaching 5 digit sales figures.
We will continue to focus on turning our products into an entire experience, and in turning our customers into fans who keep faith with the brand in the long run.”
“I’d like to start by thanking our users for all the support that they’ve given us.
Strategic brand partnerships have also been a contributor to OPPO’s rise in 2015, and are continuing to have a huge impact on the company’s global brand awareness. Among the most high-profile of these is OPPO’s ongoing three-year partnership with FC Barcelona, which has afforded opportunities to connect with the fans and followers of one of the most popular football clubs in the world. Meanwhile, a recently announced partnership with the International Cricket Council (ICC) is set to open up a host of exciting opportunities in India, Pakistan, Sri Lanka, and a range of OPPO’s other cricket-loving markets.
OPPO x FC Barcelona
OPPO has also leveraged cross-industry promotions to boost its image. In Australia, OPPO cooperated with the fashion world for Melbourne and Sydney fashion weeks, successfully positioning itself as a vendor of trendy, stylish devices in the mid- and upper-mid range.
The International Cricket Council and OPPO Announced a 4-Year Global Partnership
2015 also saw big expansions in OPPO’s global markets. While strengthening core markets in China and Southeast Asia, OPPO also opened up business in Morocco, Algeria, Egypt and Sri Lanka. In hotly contested India, the company invested heavily in a domestic main office. As of December 2015, OPPO had established 11,000 sales outlets across India and entered into cooperation with Foxconn India to assemble phones domestically.
In 2016, OPPO will keep the momentum going, with a goal of 60-percent growth in non-Chinese markets. India will be a chief focus for the company this year, with a planned sales increase of 300 percent by the end of the year.
2016 will also see OPPO strengthen its well-deserved brand image as a provider of superb camera experiences, while at the same time putting an increased emphasis on bringing OPPO phones to a wider range of users, by providing devices that bring phenomenal quality-to-price ratios. The photography-centric F1, the first product in the new F series, is an early step in this direction.
“America’s Next Top Model” Winner Nyle DiMarco Snaps a Selfie with the F1
With the F1 set to launch in India on January 28, OPPO is already ramping up to bring its innovative smartphones to even more users this year, and to make 2016 a new high point.