nanu,
one of the fastest growing free mobile call apps, wins top honours in
Advertising and Marketing category at the Asia Smartphone App Contest.
one of the fastest growing free mobile call apps, wins top honours in
Advertising and Marketing category at the Asia Smartphone App Contest.
Singapore, June 18, 2015 – The world’s first truly mobile
and completely free call app, nanu, has
won the Gold Award in the Advertising and Marketing category at the Asia
Smartphone Apps Contest in Hong Kong.
and completely free call app, nanu, has
won the Gold Award in the Advertising and Marketing category at the Asia
Smartphone Apps Contest in Hong Kong.
A Singapore-based start-up, nanu, has developed proprietary
technology that allows it to overlay voice adverts over the ringtone when a
user calls another phone using the app. This offers advertisers a
unique opportunity for one-to-one targeted campaigns based on users’
demographics.
technology that allows it to overlay voice adverts over the ringtone when a
user calls another phone using the app. This offers advertisers a
unique opportunity for one-to-one targeted campaigns based on users’
demographics.
The
adverts are non-intrusive as they end as soon as the receiver picks up the
call. The click through rates of the banners on initial campaigns run on nanu have been 6 to 7 times higher than
industry standards.
adverts are non-intrusive as they end as soon as the receiver picks up the
call. The click through rates of the banners on initial campaigns run on nanu have been 6 to 7 times higher than
industry standards.
“There
are not many platforms where you have the undivided attention of the consumer.
A phone is as close as you can get to the consumers’ ears. They are likely to
pay more attention to an ad being played over the ring tone as they wait for
their call to be answered, compared to other traditional intrusive mediums,”
said Martin Nygate, CEO of Gentay Communications, the firm behind nanu.
are not many platforms where you have the undivided attention of the consumer.
A phone is as close as you can get to the consumers’ ears. They are likely to
pay more attention to an ad being played over the ring tone as they wait for
their call to be answered, compared to other traditional intrusive mediums,”
said Martin Nygate, CEO of Gentay Communications, the firm behind nanu.
“The
results are a testament to this. The click-through rates on our campaigns have
been much higher than industry standards. This is a major break through in
mobile advertising, an area most companies have so far struggled with. This
award is a recognition of our achievements on this front,” he added.
results are a testament to this. The click-through rates on our campaigns have
been much higher than industry standards. This is a major break through in
mobile advertising, an area most companies have so far struggled with. This
award is a recognition of our achievements on this front,” he added.
Mr.
C Y Leung, Chief Executive of Hong Kong, presented the award to Martin Nygate. The
Asia Smartphone Apps Contest brings together over 100 apps, designed
for and used in Asian markets, to recognize the contribution of key players in
the sector.
C Y Leung, Chief Executive of Hong Kong, presented the award to Martin Nygate. The
Asia Smartphone Apps Contest brings together over 100 apps, designed
for and used in Asian markets, to recognize the contribution of key players in
the sector.
The
ability to overlay adverts helps nanu to bring down the cost of its calls. Unlike conventional voice
calling apps, nanu provides all its
calls for free, including calls to non-nanu users on landlines and mobiles. nanu can also be used on any network
including 2G, allowing it to provide high quality calls from locations where
other apps do not work.
ability to overlay adverts helps nanu to bring down the cost of its calls. Unlike conventional voice
calling apps, nanu provides all its
calls for free, including calls to non-nanu users on landlines and mobiles. nanu can also be used on any network
including 2G, allowing it to provide high quality calls from locations where
other apps do not work.
The ability to operate on 2G
networks has already helped nanu win
over customers in emerging markets like India. With more than 1.5 million downloads,
India has become nanu’s biggest
market, accounting for more than 50% of its user base.
networks has already helped nanu win
over customers in emerging markets like India. With more than 1.5 million downloads,
India has become nanu’s biggest
market, accounting for more than 50% of its user base.
Visit www.hellonanu.com for more information.
Follow nanu on https://twitter.com/nanusocial
Connect with nanu on http://www.facebook.com/nanusocial
About nanu:
nanu
is a revolutionary mobile call app developed for the emerging markets. nanu
utilizes proprietary ultra low bandwidth VoIP technology and an advert
sponsored free call business model to provide high quality free calls to
everyone, everywhere, even on 2G.
is a revolutionary mobile call app developed for the emerging markets. nanu
utilizes proprietary ultra low bandwidth VoIP technology and an advert
sponsored free call business model to provide high quality free calls to
everyone, everywhere, even on 2G.
nanu is currently available on
Google Android and Apple iOS.
Google Android and Apple iOS.
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