EASY TAXI AND WECHAT ROLL OUT INTEGRATION IN SOUTHEAST ASIA
Success of Singapore partnership paves the way for a similar campaign in Malaysia, Thailand and the Philippines
SINGAPORE, 3 December 2014 – Easy Taxi and WeChat users can now use the popular social communications app to book their Easy Taxi rides in Malaysia, Thailand and the Philippines, as both companies build on the success of the Singapore pilot programme launched last July.
“We are happy to renew our partnership with WeChat, benefitting our users in Malaysia, Thailand and the Philippines. The move further supports our regional footprint, and the synergies between both apps will allow for a greater mobility among smartphone users in our partner cities,” said Jianggan Li, Managing Director of Easy Taxi Singapore. He explained how the partnership is beneficial to both brands, as offering a taxi booking functionality abroad enables WeChat to be part of one of the world’s most disruptive technologies among startups. On the other hand, Easy Taxi expands its reach across millions of WeChat users.
“The response we have had in Singapore was quite overwhelming, and we wanted to offer the same privilege to our users outside of the island-nation,” added Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app. He added that this is another great example of how WeChat, the fastest growing social communications app worldwide, successfully set up strong alliances with local market leaders in providing users with a unique and convenient experience.
Similar to Singapore, new users can easily download the WeChat app to Android, iOS, BlackBerry, and Windows Phone devices. For existing users, they need to follow Easy Taxi’s official WeChat account (Malaysia: easytaximy; Thailand: EasyTaxiThailand; the Philippines: EasyTaxi_PH) to be able to use the taxi booking function.
The announcement is expected to boost taxi bookings in the three countries, as passengers can look forward to exciting deals and promotions only for WeChat and Easy Taxi users. In Malaysia, WeChat users who book their taxi through the app are entitled to RM 15 off their ride when using Easy Taxi Pay. Users will have to click on the “promo” tab to receive their discount. Thailand, on the other hand, offers users 30THB discount via promo code for every ride (limited to the first 200 users). WeChat and Easy Taxi in the Philippines have a special promo car. Users can book Easy Taxi through the WeChat app and get a chance to win a free ride.
Apart from Malaysia, Thailand and the Philippines, plans are underway to launch the partnership in countries where both apps are available.