WeChat is delighted to share that in July 2013 it was the most
downloaded messaging app in iOS App Store* as ranked by App Annie[1],
one of the largest companies globally that tracks app store market data. WeChat entered the top 10 for the first time
and ranked fourth in terms of most downloaded app globally, signaling its
growing international popularity and dominance in the messenger app
market.
Designed for the
international market, WeChat has surpassed the 100 million registered user
accounts milestone, becoming the most downloaded mobile social app on App Stores
in many markets, gathering strong growth momentum in South East Asia
especially.
Designed for smartphone users looking for new ways to connect with
friends, WeChat enhances social interaction by supporting exchanges of text, voice
and video, emoticons, photos and, most recently, stickers.
The recent WeChat 5.0 upgrade highlights the innovative approach to
providing users with new ways to connect with friends and has received strong
positive
market feedback. The upgrade saw WeChat add a variety of features including
‘Sticker Shop’ that incorporates online
payment; ‘Hold Together’, a location based service that allows users to further
find and connect friends who are close to each other; and ‘Save Messages’
function allowing users to keep sentimental text and voice messages and photos.
Combined with recent user
acquisition campaigns, WeChat expects its international user base to continue
to grow rapidly.
[1] *
App Annie Index: http://blog.appannie.com/app-annie-index-apps-july-2013/#sthash.ZFGLSopL.dpuf
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