Regarding known IT brands across the globe, no one is more controversial than Dell at CES 2025 because they literally ditch all efforts of past product branding to embrace the “Apple Spirit”.
Yes, XPS / Inspiron / Precision / Latitude/ Vostro, all of these are goners. Say hello to the new tier instead – Dell, Dell Pro, Dell Pro Max. Not only laptops are getting this over-the-top rebrand stunt but also selected peripherals (UltraSharp monitors are the exception, for now at least).
As for what sort of processor these new systems will carry, aside from the usual Intel options, we also see the addition of Qualcomm which is expected due to the continuous attempt in market penetration beginning last year, as well as AMD which is nice to see it return to the frontline.
Here’s what the 3 tiers meant and what sort of audience they are targeting:
- Dell: Designed for everyday use, encompassing work, school, and casual activities.
- Dell Pro: Aimed at professional productivity with several sub-tiers, including Dell Pro Premium, Dell Pro Plus, and Dell Pro.
- Dell Pro Max: Targeted at high-performance computing, replacing the Precision series with cutting-edge Intel Core Ultra processors and NVIDIA Pro graphics.
And here’s a summary of
the machines that will be debuted as part of the new rebrand effort:
- Dell 14 Plus: A traditional clamshell design.
- Dell 16 Plus 2-in-1: A convertible option. Both models come equipped with Intel Core Ultra processors, up to the Core Ultra 9 288V, with similar specs but differing in form factor.
- Dell Pro Premium: Available in 13-inch and 14-inch models, powered by Intel Core Ultra 7 processors.
- Dell Pro Plus: Includes 13-inch, 14-inch, and 16-inch models, rebranded from the Latitude series, featuring Intel Core Ultra 7 268V vPro processors.
- Dell Pro: Offers 14-inch and 16-inch laptops with Intel Core Ultra Series 2 processors.
- Dell Pro Max: 14-inch and 16-inch options that replace the Precision lineup, packing premium tier Intel Core Ultra processors and NVIDIA Pro GPUs
A Bold Move
While Dell’s rebranding introduces a modernized product lineup, the decision to replace long-standing names may challenge consumer familiarity. The promise of AMD and Qualcomm options does add diversity, but early launches appear to prioritize Intel processors.
Dell’s bold strategy reshapes its portfolio for the future, and only time will tell how consumers respond to this sweeping transformation.
