SINGAPORE – May 24, 2022 – Today, Logitech (SIX: LOGN) (NASDAQ: LOGI) expanded its Master Series with two new mechanical keyboards – the full-size MX Mechanical and minimalist MX Mechanical Mini – and MX Master 3S mouse.. Logitech’s Master Series brings advanced digital creators ultimate productivity tools, featuring high performance mechanical typing and precision tracking.
“There is a growing community of software developers who fell in love with mechanical keyboards when they started playing games, and now they want the same feeling of precision and control with their professional desktop keyboard,” said Tolya Polyanker, head of the MX Series for Creativity and Productivity at Logitech. “MX Mechanical combines the best of both – Logitech’s gaming keyboard expertise with MX Master Series signature experiences.”
“According to the Business Times, Singapore saw 78% of job listings last year focused on Software Engineers, thus the new full-size MX Mechanical, minimalist MX Mechanical Mini and MX Master 3S mouse will well serve this growing community. With the ability to zip through 1000 lines in a second, navigate horizontally, customise buttons, be compatible with multiple operating systems and provide extreme ergonomic comfort, the MX products are here to simplify and enhance the work of software developers and engineers in Singapore. Oh, and if they game, even better!”, said Logitech Singapore Spokesperson.
MX Mechanical and MX Mechanical Mini offer the latest generation of low profile mechanical switches. Tactile Quiet (Brown) key switch makes it Logitech’s quietest mechanical keyboard ever with an amazing mechanical typing feel. Clicky (Blue) and Linear (Red) switch options are also available in select markets. The keyboards are designed with dual-colored keycaps for an optimized peripheral view.. Smart backlighting, in six lighting options, automatically adjusts brightness for ambient light and switches off when not needed for efficient battery consumption.
To better address the needs of our advanced creators, MX Master 3S features an 8,000 DPI optical sensor that tracks on most surfaces including glass and offers faster workflow with high resolution monitors. Clicks are now 90% quieter compared to MX Master 3 while keeping the same satisfying precision feel so that you can focus on your work, not the noise.
The MX Master 3S features the MagSpeed Electromagnetic™ wheel that zips through 1,000 lines in one second, the side scroll wheel for faster horizontal navigation, and a unique ergonomic shape crafted for long hours of comfort.
MX Mechanical, MX Mechanical Mini and MX Master 3S are all compatible with Logi Options+ software – now out of Beta. Users can customize individual buttons, use pre-defined or create their own app-specific profiles, adjust tracking speed, select backlighting effects, and more to optimize their workflow. All three products, equipped with both Bluetooth and proprietary Logi Bolt wireless technology for a reliable, secure connection even in congested environments, can connect to up to three different devices and are compatible across a variety of operating systems, including Windows, macOS, iPadOS, Android, Chrome OS, and Linux.
Sustainability
At Logitech, products are designed to deliver great user experiences and minimize environmental footprint and the MX Mechanical and MX Mechanical Mini were designed with your future in mind. A portion of the keyboards’ plastic parts are made from post-consumer recycled (PCR) plastic: 45% for MX Mechanical and 47% for MX Mechanical Mini. Plus, the aluminum top case for the keyboards is made from low carbon aluminum and produced with renewable energy rather than fossil fuels for a lower carbon impact. The MX Master 3S mouse is also made with PCR plastic – 27% for graphite and 22% for pale gray.
All Logitech products, including MX Mechanical, MX Mechanical Mini and MX Master 3S, are certified carbon neutral. When you purchase a Logitech product, the carbon footprint of that product has been reduced to zero by supporting forestry, renewables and climate-impacted communities that reduce carbon.
Pricing and Availability
The MX Mechanical, MX Mechanical Mini and MX Master 3S will be available online on our Logitech Official Store on Lazada and Shopee, as well as offline in major retailers from 3 June 2022. The MX Mechanical retails for $299 SGD MSRP, $259 SGD MSRP for MX Mechanical Mini, and $169 SGD MSRP for MX Master 3S. The MX Master 3S will be available for exclusive pre-order online on Lazada and MX Mechanical on Shopee from 25 May 2022, 6PM (SGT). For more information, please visit our website or connect with us on Facebook and Instagram.
