WESTERN DIGITAL INTRODUCES PURPOSE-BUILT SURVEILLANCE CARD
FOR
TRUSTED, 24/7, NEXT-GEN VIDEO CAPTURE
Western Digital Purple microSD Card Complements Company’s
‘Surveillance-Class’ Edge-to-
‘Surveillance-Class’ Edge-to-
Core Devices Portfolio, Enabling Real-Time
Solutions to Capture, Transform, Preserve, and
Solutions to Capture, Transform, Preserve, and
Access Video Surveillance Data
SINGAPORE – April 13, 2018 – As the
adoption of 4K Ultra HD video, emerging artificial intelligence (AI)
applications and analytics drive the rapid growth and evolution of data in
surveillance, Western Digital Corp. (NASDAQ: WDC) today unveiled the Western Digital® Purple microSD™ card, purpose-built for the complex and dynamic data
demands of modern surveillance cameras and edge systems.
adoption of 4K Ultra HD video, emerging artificial intelligence (AI)
applications and analytics drive the rapid growth and evolution of data in
surveillance, Western Digital Corp. (NASDAQ: WDC) today unveiled the Western Digital® Purple microSD™ card, purpose-built for the complex and dynamic data
demands of modern surveillance cameras and edge systems.
Whether it’s a business employing
surveillance video to keep their assets secure or a retailer utilizing
surveillance to accurately analyze shopping behavior through video facial
recognition, capturing and assessing every moment is critical. Optimized for
24/7 surveillance video capture, surveillance system operators can count on the
robust Western Digital Purple microSD card to support a continuous surveillance
workload. With its outstanding performance, the card captures and preserves
video in a variety of high-definition and next-generation formats, including 4K
Ultra HD video, as well as nimbly supports the movement of data to core data
systems for analytics and fast business insights. The rugged and humidity-resistant
design of this new card enables trusted video capture in a wide range of
environmental conditions, including outdoors in snowy winters and indoors in
hot and humid factory settings.
surveillance video to keep their assets secure or a retailer utilizing
surveillance to accurately analyze shopping behavior through video facial
recognition, capturing and assessing every moment is critical. Optimized for
24/7 surveillance video capture, surveillance system operators can count on the
robust Western Digital Purple microSD card to support a continuous surveillance
workload. With its outstanding performance, the card captures and preserves
video in a variety of high-definition and next-generation formats, including 4K
Ultra HD video, as well as nimbly supports the movement of data to core data
systems for analytics and fast business insights. The rugged and humidity-resistant
design of this new card enables trusted video capture in a wide range of
environmental conditions, including outdoors in snowy winters and indoors in
hot and humid factory settings.
“From Big Data, to Fast Data, to
data-centric applications such as surveillance, the volume, speed, variety and
value of data continues to exponentially grow and transform. Leveraging our
proven capabilities in consumer and industrial memory card innovation, the
Western Digital Purple microSD card is the ideal solution for mainstream
commercial surveillance data at the edge,” said Christopher Bergey, vice
president of embedded and integrated solutions at Western Digital. “Whether
capturing 4K video, used in AI-enabled cameras, or part of a larger data system
supporting ‘smart surveillance’ applications, this rugged and intelligent card
delivers ‘surveillance-class’ endurance and tremendous performance to enable
trusted video capture in some of the harshest conditions. When combined with
our popular Purple and Ultrastar hard disk drives (HDDs)
to support data preservation and real-time analytics, Western Digital now
provides the industry’s most comprehensive offering for surveillance data, from
the edge to the core.”
data-centric applications such as surveillance, the volume, speed, variety and
value of data continues to exponentially grow and transform. Leveraging our
proven capabilities in consumer and industrial memory card innovation, the
Western Digital Purple microSD card is the ideal solution for mainstream
commercial surveillance data at the edge,” said Christopher Bergey, vice
president of embedded and integrated solutions at Western Digital. “Whether
capturing 4K video, used in AI-enabled cameras, or part of a larger data system
supporting ‘smart surveillance’ applications, this rugged and intelligent card
delivers ‘surveillance-class’ endurance and tremendous performance to enable
trusted video capture in some of the harshest conditions. When combined with
our popular Purple and Ultrastar hard disk drives (HDDs)
to support data preservation and real-time analytics, Western Digital now
provides the industry’s most comprehensive offering for surveillance data, from
the edge to the core.”
Optimized for Evolving Data-Centric Surveillance
Demands
Designed to support a wide range of
video resolutions and surveillance video recording implementations, additional
highlights of the new microSD card include:
video resolutions and surveillance video recording implementations, additional
highlights of the new microSD card include:
- Robust Endurance for Continuous Recording: Supports up to 1,000 PE Cycles
- Card Health Status Functionality for Easy Card Maintenance: In compatible cameras, a unique health monitor offers reporting capabilities to provide users and system installers valuable information, including the card’s endurance and capacity status, enabling predictive maintenance and taking the “guess work” out of when to service the card.
- High Performance for Next-Generation Video: Offers speeds of up to 80 MB/s sequential read and 50 MB/s sequential write and supports Speed Class 10 and UHS
- Trusted Video Capture in Wide Range of Climates: Designed for use in temperatures ranging from -25°C to 85°C, it enables reliable video capture indoors and outdoors.
- High Capacity to Capture and Preserve Video if Connection to Network Connection is Lost: Offered in capacities up to 64GB.2
“Today’s surveillance systems have
moved beyond simple low-resolution video capture, to massive networks capturing
4K video and leveraging advanced new analytics software to unlock new business
value from video recordings,” said Michael Palma, IDC Research Director for
Semiconductor and Enabling Technologies. “This has resulted in a surge in the
volume and velocity of surveillance data at the edge and is creating demand for
storage solutions that support the performance requirements of 4K video, 24/7
operation, and movement of video for smart insights.”
moved beyond simple low-resolution video capture, to massive networks capturing
4K video and leveraging advanced new analytics software to unlock new business
value from video recordings,” said Michael Palma, IDC Research Director for
Semiconductor and Enabling Technologies. “This has resulted in a surge in the
volume and velocity of surveillance data at the edge and is creating demand for
storage solutions that support the performance requirements of 4K video, 24/7
operation, and movement of video for smart insights.”
Western Digital Purple Surveillance Device Portfolio Enables
Surveillance Data to Thrive
Surveillance Data to Thrive
The new Western Digital Purple microSD card
complements a full portfolio of data storage devices purpose-built for today’s
surveillance needs, including the Western Digital Purple Surveillance HDD for
high-capacity support for NVRs and DVRs and the Ultrastar® HDD series
for use in back-end servers performing surveillance analytics. Together, they
provide surveillance system integrators and installers a complete solution to
capture, preserve, access and transform surveillance data. Additionally,
Western Digital offers original equipment manufacturers industrial-grade SanDisk® Industrial card
storage solutions for use with cameras with in-camera analytics
capabilities and a variety of connected surveillance applications.
complements a full portfolio of data storage devices purpose-built for today’s
surveillance needs, including the Western Digital Purple Surveillance HDD for
high-capacity support for NVRs and DVRs and the Ultrastar® HDD series
for use in back-end servers performing surveillance analytics. Together, they
provide surveillance system integrators and installers a complete solution to
capture, preserve, access and transform surveillance data. Additionally,
Western Digital offers original equipment manufacturers industrial-grade SanDisk® Industrial card
storage solutions for use with cameras with in-camera analytics
capabilities and a variety of connected surveillance applications.
Availability
The new microSD card will be
available through Western Digital’s authorized reseller network from mid-May
onwards in 32GB and 64GB capacities for S$34.00 and S$57.00 MSRP respectively;
cards available in single and convenient 25-packs for surveillance system
installers and integrators.
available through Western Digital’s authorized reseller network from mid-May
onwards in 32GB and 64GB capacities for S$34.00 and S$57.00 MSRP respectively;
cards available in single and convenient 25-packs for surveillance system
installers and integrators.
For more information on the Western
Digital Purple microSD card and the complete Western Digital Purple
surveillance portfolio, please visit https://www.wdc.com/edge–to–core.
Digital Purple microSD card and the complete Western Digital Purple
surveillance portfolio, please visit https://www.wdc.com/edge–to–core.
About Western Digital
Western Digital creates
environments for data to thrive. The company is driving the innovation needed
to help customers capture, preserve, access and transform an ever-increasing
diversity of data. Everywhere data lives, from advanced data centers to mobile
sensors to personal devices, our industry-leading solutions deliver the
possibilities of data. Western Digital® datacentric solutions are marketed
under the G-Technology™, HGST, SanDisk®, Tegile™,
environments for data to thrive. The company is driving the innovation needed
to help customers capture, preserve, access and transform an ever-increasing
diversity of data. Everywhere data lives, from advanced data centers to mobile
sensors to personal devices, our industry-leading solutions deliver the
possibilities of data. Western Digital® datacentric solutions are marketed
under the G-Technology™, HGST, SanDisk®, Tegile™,
Upthere™, and WD® brands.
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