Fitbit Introduces Fitbit Versa – the Smartwatch for All, and Fitbit Ace for Kids

Fitbit Versa

Fitbit’s lightest smartwatch, Versa, offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data. Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android, wallet-free payments on Fitbit Versa Special Edition, and on-device music – all with 4+ days battery life.

Intuitive, empowering and versatile enough for all-day and night wear, Versa is Fitbit’s lightest, most approachable watch yet.

Fitbit Ace

Designed for kids ages 8 and older, Fitbit Ace inspires healthy habits for kids and makes activity fun for the whole family. Ace automatically tracks steps, active minutes and sleep, has up to 5 days of battery life, features an adjustable, showerproof wristband in two bright colours, and provides encouragement for kids to be active.

Fitbit’s first wearable for kids makes fitness fun for young ones while inspiring the entire family to build healthy habits together.

Fitbit Female Health Tracking (on Fitbit Versa)

With the launch of its newest smartwatch, Fitbit also unveils new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. This feature allows users to stay on top of their cycle, see dynamic cycle predictions, and in the future, draw on this data to glean even greater insights, such as how their cycle impacts their activity, sleep, weight and nutrition.

Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit app users starting in May 2018.