Capture Life’s Moments in 4K with Canon’s latest EOS M50

Capture
Life’s Moments in 4K with Canon’s latest EOS M50

Designed
with advanced functionalities, this sharp shooter is set to push the boundaries
of imaging technology with a new DIGIC 8 image processor and 4K movie shooting
capability

SINGAPORE, 26 February 2018 – Canon today announced the launch of the EOS M50, its
newest mirrorless camera powered by the new DIGIC 8 image processor for
outstanding image quality. Packing a punch with 4K movie shooting ability and
an improved Dual Pixel CMOS AF, the EOS M50 is primed for shooting ultra-high
definition movies and boasts of excellent precision focusing even under low
light conditions. With the Touch & Drag AF, users are also able to select
and move the AF frame via the touch panel while looking through the built-in
2.36 million dot Electrical Viewfinder (EVF), so even the most ephemeral
moments can be captured and transformed into lasting memories.

“The EOS M50
exemplifies Canon’s commitment to pushing the envelope in innovation to create
exciting, cutting-edge products that raises the bar in this mirrorless segment,”
said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.
“Built with a new DIGIC 8 image processor, 4K movie shooting feature and
capable of automatic transfer of images to mobile devices, the latest EOS M
mirrorless camera amalgamates the perfect balance of imaging performance and
convenience within a compact body.”

True-to-Life Movie Shooting Experience

Enhanced with the 4K
movie shooting function[1],
the EOS M50 is able to produce footage four times the resolution of full HD
with exceptional depth and clarity. The 4K Frame Grab function allows for high
resolution images to be extracted from footage taken, ensuring not just
remarkable still photo performance but also the preservation of memories and
milestones.

With the dedicated
time-lapse movie setting, capturing magnificent time-lapse videos of
streetscapes and landscapes in 4K will be a breeze. For effortless,
ready-to-post movies, users simply need to pick their desired shoot interval
from the scene selection.

Additionally, with
Combination IS, users can expect reduced camera shake during movie shooting.
Even when using non-IS lenses, the EOS M50’s built in five-axis stabilisation
feature ensures that users are able to enjoy seamless and resolute video
capture. Users can also shoot in high frame rate of HD 120p to render rich
slow-motion movement and expression when played back.

Pristine
Image Quality

Powered by the new DIGIC 8 image processor and
an approximately 24.1 megapixel APS-C sized CMOS sensor, the EOS M50 is able to capture crystal
clear images even in dimly lit conditions.

Through the use of the built-in Electronic
Viewfinder (EVF), users are guaranteed a highly accurate image representation
of what is seen by the camera sensor, and can shoot without glare interferences
even under bright sunlight.

With the normal ISO speed of 25600, which is
expandable to 51200, users can achieve clear shots with minimum noise for
photos even in low light conditions. Unique to the EOS M50, the newly added Silent mode (applicable in scene mode)
mutes the shutter sound, making the mirrorless a perfect device for shooting
under quiet conditions.

Superb
Precision

The EOS
M50’s improved Dual Pixel CMOS AF covers a larger AF area with up to 143
AF points[2]
(covering 88% horizontal by 100% vertical area) when a compatible lens is
attached, offering high speed AF and impeccable precision over a wider area.
The larger AF area also means achieving fast, accurate and smooth AF is
possible even when capturing moving subjects.

Adding a boost to this capability is the Touch
& Drag AF feature, which allows users to easily switch the subject of their
focus by dragging the AF frame directly on the LCD panel even while composing a
shot through the camera’s EVF.

With a continuous shooting speed of
approximately 10fps in one shot AF and 7.4 fps in Servo AF, constantly moving
subjects can be captured with precision.

Improved
Design for Enhanced User Experience

The first in the EOS M series to be equipped
with a Vari-angle LCD monitor, the EOS
M50 gives users the freedom to shoot from high to low angles more
nimbly. Sporting a host of navigation features, the intuitive touch panel
ensures that users can capture significant moments swiftly.

The EOS
M50 is also designed for single handed operation, with buttons and dials
located on the right side of the camera so users can adjust settings even while
looking through the EVF. To create effortlessly artistic images, users can tap
on the improved preset Creative Assist function in Auto Mode to achieve their
desired effect.

Available in stylish black and white, the EOS M50 also has accompanying
accessories such as compatible jackets and straps for everyday usage.

Easy
Connectivity for sharing on the Go

With Wi-Fi and Near-Field Communication (NFC)
connectivity, users can easily pair the EOS
M50 to their smart devices for sharing of images and videos. The Canon
Camera Connect app (available iOS and AndroidTM) also allows users
to have real-time control of camera settings alongside the automatic transfer
of images when paired with smart devices in real time.

In addition, the built-in Bluetooth low energy
technology maintains constant connection to a compatible smart device at low
power consumption, allowing users to view images and start remote capture from
the camera even when it is in Auto Power Off mode. Users can also control image
playback and slide show when the EOS
M50 is connected to a TV or projector via smart devices.

Pricing
and Availability

The EOS
M50 will be available at authorised Canon dealers on 26 March 2018 at the
following recommended retail prices.

Specification Summary

EOS M50

Dimensions:                            Approx.
116.3 x 88.1 x 58.7 mm

Weight:                                    Black:
Approx. 387g (CIPA compliant), 351g (body only)

White: Approx. 390g (CIPA compliant), 354g (body only)

Image
sensor:                         24.1
mega-pixel APS-C CMOS sensor

Imaging
processor:                 DIGIC 8

ISO
speed:                              100-25,600
(expandable to 51,200)

Continuous
shooting speed:   Approx. 10 fps (One-Shot
AF), 7.4 fps (Servo AF)

Maximum
video quality:          4K 25p

AF:                                          Max.143/99points
(Switches automatically depending on lens)

Wi-Fi/
NFC/ Bluetooth:            Yes

LCD:                                        3.0”
(approx. 1.04 million dots) Vari-angle touch panel

About Canon Singapore Pte. Ltd.

Canon is a global leader in
photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the
headquarters for South & Southeast Asia driving sales, marketing and
service strategies. Besides handling the domestic market, the company covers 22
other regions including subsidiaries in India, Malaysia, Thailand and Vietnam.
The parent company Canon Inc. has a global network of close to 300 companies
and employs close to 200,000 people worldwide. It is dedicated to the
advancement in technology and innovation and commits more than 8% of its total
revenue each year to R&D. Canon is consistently one of the top few
companies to earn the most number of patents over the last 20 years. As a
Fortune Global 500 company, Canon is guided by its kyosei philosophy that
focuses on living and working together for the common good. More information is available at www.canon.com.sg.