Sony
Announces New OLED and LCD 4K HDR TV Series with Refined Picture Quality and
Enhanced User Experience

 

(SINGAPORE,
9 January 2018) – Sony announced new and expanded 4K HDR television series
designed to deliver enhanced contrast, colour and clarity. The A8F and X9000F series
are the newest options to enjoy refined 4K HDR picture quality thanks to Sony’s
proprietary innovations.

In 2017 Sony introduced a new 4K HDR OLED TV
under the BRAVIA to offer customers even more premium options when purchasing a
TV. The BRAVIA OLED A1E series has been extremely well received by customers
and reviewers thanks to its innovative One Slate design blending together
exceptional picture quality realised with an OLED screen and immersive sound
coming directly from the screen itself via the Acoustic Surface™ technology.
Now, building on these innovations, Sony expands the BRAVIA OLED line-up to
deliver cutting-edge premium OLED TVs to a wider audience. The new A8F series
has inherited Sony’s unique 4K HDR picture processor-X1™ Extreme, and the
Acoustic Surface technology to give not only high visual quality but
awe-inspiring sound. 

As an OLED TV, the A8F series produces an
incredibly detailed picture with deep blacks, rich and realistic colours and an
exceptionally wide viewing angle. Sony’s more than half a century worth of
picture processing expertise lends to precise control of the 8 million OLED
pixels for a stunning realization of an unparalleled 4K HDR picture, while
Acoustic Surface technology allows the sound to come from the screen, creating
an entertainment experience with a beautiful picture.

In parallel, Sony has expanded the LCD screen
TV line-up to meet the increasing customer demands for a wider variety of large
screen premium 4K HDR televisions. The new X9000F series, equipped with the X1
Extreme processor, will be available in 85’’, 75’’, 65’’, 55’’ and 49’’
class. 

As the screen size gets larger, it becomes
easier to notice motion blur especially in fast-moving scenes. The X9000F
series solves this issue by using a new technology, X-Motion Clarity™, to keep
fast action images clear and smooth. The new X-Motion Clarity technology
utilises Sony’s proprietary direct LED local dimming and backlight boosting
algorithm to control the luminance and optimize its duration. Therefore,
pictures are clear and smooth with virtually no loss in brightness. 

             

To bring your sound to the next level, the
X9000F series’ design perfectly matches Sony’s new Dolby Atmos™ compatible Soundbar,
the HT–X9000F. The
combination of the X9000F series and the HT-X9000F Soundbar delivers a real
cinema-at-home experience.

Both the A8F and the X9000F series will
support Dolby Vision™, the HDR format from Dolby Laboratories. It creates an
even more immersive, engaging cinematic experience with striking highlights,
deeper darks and vibrant colours[1].

•      
Features OLED as display device. 8 million
self-illuminating pixels brings a significantly enriched visual experience with
unprecedented black, authentic colour, and a wide viewing angle. 

•      
Features 4K HDR Processor X1™ Extreme providing the
ultimate 4K HDR viewing experience by incorporating three technologies:
Object-based HDR remaster, Super Bit

Mapping™ 4K HDR and Dual
database processing.

•      
Features Acoustic Surface™ technology: the entire
screen resonates with great sound emanating directly from the screen itself.
This allows a perfect unification of picture and sound that conventional TVs
cannot deliver.

•      
Features vibrant, expanded colour with TRILUMINOS™
Display, further enhanced for colour accuracy. 

Uses 4K X-Reality™ PRO to produce stunning
detail with Sony’s unique algorithm of reality creation database for any
content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital
photos. 

The minimalist design: A8F series has a
clean, minimalist design that keeps you focused on what’s important – the
picture. New design with minimised stand allows A8F to be positioned in a wider
range of locations.

•      
Android TV™ lets you explore a world of movies, music,
photos, games, search, apps and more. Voice Search to find content, ask
questions and control your TV. With Chromecast™ built-in, you can easily send
content from your smartphone or tablet to the

TV. With access to Google Play™, you can
enjoy your favorite movies, TV shows, and games on your TV[2] [3].

•      
HDR compatible to receive and process the new video
standard signal with higher brightness, higher contrast and more vibrant
colours via Internet video services and HDMI. Supports HDR 10, Hybrid Log-Gamma
and Dolby Vision[4]™.

•      
Features 4K HDR Processor X1™ Extreme providing the
ultimate 4K HDR viewing experience by incorporating three technologies:
Object-based HDR remaster, Super Bit

Mapping™ 4K HDR and Dual
database processing.

•      
X-tended Dynamic Range™ PRO. It enhances HDR and
non-HDR content by boosting and dimming the backlight levels precisely for each
zone of the screen with a unique backlighting technology. (6 times XDR contrast[5])