Gionee Launches Eight New Models with FullView Display
Becomes first smartphone maker to offer the in-demand
feature on all models
feature on all models
SHENZHEN, Nov. 26, 2017 – Gionee today
unveiled eight exciting new smartphones for China and global markets, each
featuring a dazzling FullView display, making Gionee the first mobile phone
manufacturer to offer this breakthrough technology on every product in its
portfolio. New models are S11S,
S11, S11 lite, M7 Plus, M7, M7 Power, M7 mini, and F205.
unveiled eight exciting new smartphones for China and global markets, each
featuring a dazzling FullView display, making Gionee the first mobile phone
manufacturer to offer this breakthrough technology on every product in its
portfolio. New models are S11S,
S11, S11 lite, M7 Plus, M7, M7 Power, M7 mini, and F205.
Chairman Liu Shares Gionee’s FullView Strategy at Launch Event
The company
unveiled its new lineup at the Gionee Global Product Launch Event – Winter
2017, in Shenzhen, China, and attended by nearly 500 members of the local and
international media, as well as special guests, including brand ambassador and
celebrated actress Liu Tao and renowned portrait photographer Jesse.
unveiled its new lineup at the Gionee Global Product Launch Event – Winter
2017, in Shenzhen, China, and attended by nearly 500 members of the local and
international media, as well as special guests, including brand ambassador and
celebrated actress Liu Tao and renowned portrait photographer Jesse.
During the
event, Chairman Liu shared his insights about the smartphone industry, and
affirmed that Gionee’s strategic use of FullView display on all of its models, not just
its high-end models, puts the brand at the forefront of the technological
breakthrough driving market growth.
event, Chairman Liu shared his insights about the smartphone industry, and
affirmed that Gionee’s strategic use of FullView display on all of its models, not just
its high-end models, puts the brand at the forefront of the technological
breakthrough driving market growth.
“Gionee’s
strategy of producing a complete line of FullView display smartphones is also a
strategy of product innovation and
product differentiation,” said Gionee Chairman Liu
Lirong during his speech. “In addition to features like long battery life, security, and quad-camera
photography, we will also be carrying forward
other hallmarks of Gionee products. These include innovative functions,
materials, and interactive experiences.
Gionee will continue to make breakthroughs. This is how our products embody Gionee’s
brand philosophy of ‘technology for a better life.’”
strategy of producing a complete line of FullView display smartphones is also a
strategy of product innovation and
product differentiation,” said Gionee Chairman Liu
Lirong during his speech. “In addition to features like long battery life, security, and quad-camera
photography, we will also be carrying forward
other hallmarks of Gionee products. These include innovative functions,
materials, and interactive experiences.
Gionee will continue to make breakthroughs. This is how our products embody Gionee’s
brand philosophy of ‘technology for a better life.’”
To equip its latest models with FullView display,
Gionee leveraged its vast R&D and manufacturing resources, extensive sales
network, and strong supply chain integration. This required close cooperation
with Samsung to implement its AMOLED screen technology, which has become the
benchmark for smartphone screens in the industry. Gionee is one of the few
smartphone makers to get a steady supply of this state-of-the-art technology.
Gionee leveraged its vast R&D and manufacturing resources, extensive sales
network, and strong supply chain integration. This required close cooperation
with Samsung to implement its AMOLED screen technology, which has become the
benchmark for smartphone screens in the industry. Gionee is one of the few
smartphone makers to get a steady supply of this state-of-the-art technology.
Following
Chairman Liu’s speech, Jesse, the
photographer most famous for his portraits of “The Handsomest 85-year-old
Grandpa,” shared his appreciation for the new-generation camera capabilities
found on Gionee’s new
smartphones, along with his insights about how to shoot great photos. In turn, Miss Liu Tao shared her thoughts about the stylish designs
of Gionee’s latest smartphones, as
well as how to take a beautiful selfie and look fashionable.
Chairman Liu’s speech, Jesse, the
photographer most famous for his portraits of “The Handsomest 85-year-old
Grandpa,” shared his appreciation for the new-generation camera capabilities
found on Gionee’s new
smartphones, along with his insights about how to shoot great photos. In turn, Miss Liu Tao shared her thoughts about the stylish designs
of Gionee’s latest smartphones, as
well as how to take a beautiful selfie and look fashionable.
S11 to Lead
Gionee’s Overseas Offerings
Gionee’s Overseas Offerings
Among Gionee’s
new models,
S11, S11 lite, M7 Power and F205 will be sold worldwide, with S11 being
the flagship product for overseas markets, targeting young, influential, fashionable consumers who rely on mobile
devices to access the Internet, especially social media, play games, take photos
and stay in touch with friends.
new models,
S11, S11 lite, M7 Power and F205 will be sold worldwide, with S11 being
the flagship product for overseas markets, targeting young, influential, fashionable consumers who rely on mobile
devices to access the Internet, especially social media, play games, take photos
and stay in touch with friends.
Gionee
equipped the S11 with its four camera that include 16MP +
8MP dual camera in the front, 16MP + 5MP dual camera in the rear and real-time
hardware-level bokeh that will recognize you as the object and blur the
background, and upgraded beauty modes.
equipped the S11 with its four camera that include 16MP +
8MP dual camera in the front, 16MP + 5MP dual camera in the rear and real-time
hardware-level bokeh that will recognize you as the object and blur the
background, and upgraded beauty modes.
S11’s
5.99-inch, bezel-less FullView display with 18:9 aspect ratio provides a more satisfying interface for watching
videos, playing games, browsing the Internet, reading, taking and sharing
beautiful photos.
5.99-inch, bezel-less FullView display with 18:9 aspect ratio provides a more satisfying interface for watching
videos, playing games, browsing the Internet, reading, taking and sharing
beautiful photos.
The S11’s stylishly curved body shape
perfectly fits in the hand, and is crafted using nine types of manufacturing
innovations, including a 20-step sophisticated process, create a unique pattern, which combined by micron-level texture, with the width and density as small as
5μm, which let the body surface could reflect light with prismatic 3D effects.
perfectly fits in the hand, and is crafted using nine types of manufacturing
innovations, including a 20-step sophisticated process, create a unique pattern, which combined by micron-level texture, with the width and density as small as
5μm, which let the body surface could reflect light with prismatic 3D effects.
Powered by an octa-core P23 processor, this high-end phone comes with 6GB RAM and
64GB ROM. The storage is expandable up to 256GB via microSD card. It runs on
Amigo 5.0 based on Android 7.1 with a battery capacity of 3410mAh.
64GB ROM. The storage is expandable up to 256GB via microSD card. It runs on
Amigo 5.0 based on Android 7.1 with a battery capacity of 3410mAh.
S11S sets
the benchmark for Gionee photography enthusiasts
the benchmark for Gionee photography enthusiasts
Gionee equipped
the S11S flagship of the S Series in China with its four camera that includes an
impressive 20MP + 8MP fixed-focus dual camera in the front and 16MP +
8MP auto-focus dual camera in the rear – the best camera capability in Gionee’s
portfolio. S11S also includes customized photo processor DSP, provides enhanced
HDR Effect and wider dynamic range, hardware-level bokeh and other S Series
capabilities and features.
the S11S flagship of the S Series in China with its four camera that includes an
impressive 20MP + 8MP fixed-focus dual camera in the front and 16MP +
8MP auto-focus dual camera in the rear – the best camera capability in Gionee’s
portfolio. S11S also includes customized photo processor DSP, provides enhanced
HDR Effect and wider dynamic range, hardware-level bokeh and other S Series
capabilities and features.
S11S also
features S Series’ new high-tech design aesthetic. Its stainless steel frame provides a stronger case
than aluminum alloy, and its highly polished surface appears
more luxurious, while providing a comfortable grip.
features S Series’ new high-tech design aesthetic. Its stainless steel frame provides a stronger case
than aluminum alloy, and its highly polished surface appears
more luxurious, while providing a comfortable grip.
The slim frame
allows for a higher screen-to-body ratio, a 6.01-inch FullView Display with Samsung
AMOLED screen and FHD+ 2160*1080 resolution, providing a more enjoyable game
and movie experience.
allows for a higher screen-to-body ratio, a 6.01-inch FullView Display with Samsung
AMOLED screen and FHD+ 2160*1080 resolution, providing a more enjoyable game
and movie experience.
S11S’s long
battery life of 3600mAh with Intelligent Power Management System and
fast-charging capability provides users with up to 13.5 hours of non-stop usage – a 20 percent
improvement over the previous model. This is complemented by the phone’s large memory combination of 64GB ROM + 6GB RAM with expandable
storage up to 256GB, and Helio P30 processor
that provides a smoother operation overall.
battery life of 3600mAh with Intelligent Power Management System and
fast-charging capability provides users with up to 13.5 hours of non-stop usage – a 20 percent
improvement over the previous model. This is complemented by the phone’s large memory combination of 64GB ROM + 6GB RAM with expandable
storage up to 256GB, and Helio P30 processor
that provides a smoother operation overall.
S11S offers a
higher level of payment security with bank card binding as well as NFC payments
such as bus card swipes. Additionally, the phone has higher data security with
Anti-theft 2.0 and Private Space.
higher level of payment security with bank card binding as well as NFC payments
such as bus card swipes. Additionally, the phone has higher data security with
Anti-theft 2.0 and Private Space.
M7 Plus to top the Gionee lineup
Gionee’s new M7 Plus represents the highest level among its products for China market,
equipped with a dual security chipset that guarantees the security of payment, system and
data; battery capacity up to 5000mAh; and 6.43-inch, Samsung AMOLED 18:9
FullView display. In addition, this flagship smartphone comes with 6GB RAM
and 128GB ROM, powered by Qualcomm® Snapdragon™ 660 processor.
equipped with a dual security chipset that guarantees the security of payment, system and
data; battery capacity up to 5000mAh; and 6.43-inch, Samsung AMOLED 18:9
FullView display. In addition, this flagship smartphone comes with 6GB RAM
and 128GB ROM, powered by Qualcomm® Snapdragon™ 660 processor.
M7 Plus is expected to appeal to professionals who need next-level security. The
model also offers capacity to transfer
amounts via Alipay IFAA2.0 standard.
model also offers capacity to transfer
amounts via Alipay IFAA2.0 standard.
M7 Plus also is the first Chinese brand phone to offer wireless
charging, the first to have artificial intelligence, and Automatic Speech
Recognition to cancel orders,and provide fast payment with a single touch.
charging, the first to have artificial intelligence, and Automatic Speech
Recognition to cancel orders,and provide fast payment with a single touch.
Pricing and Availability of the eight new launched products
|
Products
|
Price(CNY)
|
Availability
|
|
S11S
|
3299
|
December
2017 |
|
S11
|
1799
|
December
2017 |
|
S11
lite |
1299
|
January
2018 |
|
M7
Plus |
4399
|
January
2018 |
|
M7
|
2799
|
December
2017 |
|
M7
Power |
1599
|
December
2017 |
|
M7
Mini |
1399
|
December
2017 |
|
F205
|
999
|
December
2017 |
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Gionee
Communication Equipment Co. Ltd was founded on
September 2002 and is one of the world’s
top 10 mobile manufacturers. It is a high-tech enterprise that focuses on the
R&D, production and sales of cellular mobile devices. Our management team
advocates for a scientific and standardized enterprise management mode, with a
strong sense of innovation. The constant pursuit for professionalism and
innovation is the foundation of sustainable development at Gionee.
Communication Equipment Co. Ltd was founded on
September 2002 and is one of the world’s
top 10 mobile manufacturers. It is a high-tech enterprise that focuses on the
R&D, production and sales of cellular mobile devices. Our management team
advocates for a scientific and standardized enterprise management mode, with a
strong sense of innovation. The constant pursuit for professionalism and
innovation is the foundation of sustainable development at Gionee.
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