Unstoppable Rex, a New Mobile Game Marketed by YuuZoo, Reaches #1 Position in Action Games and Overall Games in Hong Kong with an ARPPU of 23USD
- Unstoppable Rex sees downloads of over 186,000 times since its launch and generating an ARPPU of 23USD of revenue
- Game boasts a social and eCommerce component that allows players to interact with each other within the game space and browse its marketplace to make purchases
Singapore, 30 October 2017: Unstoppable Rex, a new mobile game developed by Sandbox Global Co Ltd and marketed by Singapore Exchange listed YuuZoo Corporation Limited (“YuuZoo” SGX:AFC) has after a short period of marketing reached the #1 position in Hong Kong in action games and overall games.
A Free-2-Play runner mobile game, Unstoppable Rex has been downloaded over 186,000 times since its soft launch in July, followed by the official launch on 23 September 2017. It has generated an average per paying user (ARPPU) of 23 USD of revenue, with the game seeing around 1,960 new users per day and 1 day retention of 48%, versus an industry average of around 30%.
Set in a futuristic world, Rex is a Tyrannosaurus Rex that has been enhanced with grabbers by scientists in a laboratory. The goal is to make him bust out of the containment tube and start to rampage through the city – jumping and ducking to chomp on tasty humans, collecting treasure and avoiding obstacles like red lasers. Rex can also be upgraded to become Cyber Rex by collecting power ups to receive a Laser weapon or strap on his rocket for added destruction and chaos.
Since its release, Unstoppable Rex has been featured on the App Store under the category “New Games We Love” and “New Indie Games We Love” across South East Asia. The game has most of its downloads in Vietnam, followed by Thailand, the Philippines, Malaysia, Indonesia and Singapore.
Game features a social platform
Unstoppable Rex has incorporated social and eCommerce components on the game platform. Through this, YuuZoo is able to draw users to its many social commerce verticals, allowing users to browse the marketplace and make purchases.
“Games are one of the central pillars in YuuZoo’s business model and we place great emphasis on developing exciting games through our platform. We are delighted about our partnership with Sandbox Global, and the success that our games have seen so far.” commented Chong Siong, Group Head of Marketing and Managing Director of YuuZoo Thailand.
Players of Unstoppable Rex can login with Facebook and compete with their friends to get the top score. Players can notify their friends whenever they beat their score and send taunting messages to challenge them to beat the new set record. Additionally, Unstoppable Rex releases a weekly tournament for players to compete on a larger scale. This gives them a chance to win in-game currency and be the unique owner of the Thug-O-Saurus skin, available only to the latest champion of the tournaments.
To view the Unstoppable Rex game, visit https://sandboxglobal.com/portfolio/unstoppable-rex/.
Listed on the mainboard of the Singapore Stock Exchange (SGX: AFC), YuuZoo has offices in France, China, Nigeria, Thailand and Singapore. YuuZoo has built a mobile and online technology platform on which several in-house developed products in a unique, and for each market fullylocalised manner, offer hundreds of vertical social networks, eCommerce, gaming, video and payments. Through a global network of franchisees and marketing partners, the services cover several countries in Asia, Africa and Europe with a combined population of more than 4 billion. Tosee the YuuZoo platform and learn more about the company, log on to: http://www.yuuzoo.com.
About Sandbox Global Co Ltd.:
Sandbox creates and develops new, creative and original interactive gaming experiences. Based in Bangkok, Thailand, the company is at the cutting edge of immersive technology, leading the way in Southeast Asia with mobile applications, games, virtual and augmented reality.
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