Telstra’s NetCam technology set to deliver a grand slam at the Women’s Tennis Association (WTA) Finals in Singapore

Telstra’s NetCam is the next evolution of Telstra’s Globecam technology – a world leader in live, point-of-view miniature camera technology. Commissioned in partnership with Perform Group for the WTA Finals, Telstra’s NetCam will be deployed on each side of the tennis net to deliver audiences with an unprecedented panorama of the court during competition. In addition to improving the fan viewer-experience, the miniature camera technology will also provide players and officials with a unique and live net’s eye view of the on-court action.

Trevor Boal, Head of Telstra Broadcast Services said: “Telstra’s NetCam will be a game-changer in delivering a more immersive broadcast experience for tennis fans around the world. Broadcasting vision from Telstra’s NetCam at the WTA Finals will be a world first, with the innovative technology never before used in a competition finals environment.”

Pioneering NetCam at the WTA Finals builds upon Telstra’s six year multi-million-dollar broadcast partnership with Perform Group for the delivery of live and file-based video content of WTA tournaments across Telstra’s Global Media Network.

John Learing, WTA Media Managing Director said: “Women’s tennis is an incredibly athletic and fast-paced game. Telstra’s NetCam allows us to provide WTA viewers with a unique perspective while helping us to tell that athletic storyline. Tennis fans are not just courtside they are now immersed in the game on court and at the net. This is going to be exciting for fans watching the WTA Finals live in Singapore.”

The NetCam device is the result of several years of research in Telstra’s Globecam facility in Melbourne working closely with tennis authorities including Tennis Australia to ensure viability. Globecam has its own proprietary camera and software allowing creation of a unique device in a custom-designed housing. The technology captures live play during the broadcast production with high quality HD, stabilisation and degree of control once only dreamed of. The market leading device includes:

Tennis is the latest sport to feature Globecam after participating in a number of sporting events around the world including cricket, all codes of football and even sky diving and motor racing.