SAP Enhances Commerce Solution to Help Telecommunications and Media Companies Attract and Retain Customers

Singapore — October
17, 2017 — SAP SE (NYSE: SAP) announced an enhanced release of the SAP® Hybris® Commerce solution
for the telecommunications and media industries. The telecommunications and
media accelerator, developed in collaboration with IBM (NYSE: IBM), addresses
industry-specific challenges when engaging, retaining and acquiring customers
and selling to them. Consumers are increasingly using the web and mobile
channels to research products and services, make purchases and activate or
deactivate services. In response, service providers need the ability to quickly
offer product and service bundles, as well as personalized customer service and
self-service features.

SAP
Hybris and IBM together are offering an agile solution with a ready-to-use framework
enabling service providers to engage with customers using feature-rich
omnichannel solutions that streamline the purchase process and help to
consistently ensure high-quality, dependable customer experiences and journeys.

“Telecom
and media consumption is becoming increasingly customizable and is therefore
more complicated,” said Matthias Goehler, senior vice president, Industries,
SAP Hybris. “SAP is committed to meeting industry business needs by supporting
new business models, industry regulations and standards. The telecommunications
and media accelerator helps companies achieve and realize their goals all while
getting to market as quickly as possible.”

This
latest initiative of the 14-year partnership between IBM and SAP is rooted in
the companies’ deep industry-specific expertise and understanding of the
complex customer journey associated with telecom and media product offerings.
SAP Hybris Commerce, teleco and media accelerator, combines IBM’s technology
integration and services competencies with SAP’s technological capabilities –
fostering a continued path of innovation as companies embrace new and evolving
business and technology models, such as Over the Top (OTT) and the Internet of
Things (IoT).

The
enhanced accelerator for SAP Hybris Commerce allows telecom and media providers
to:

·        Combine digital self-service and assisted
forms of interaction with physical channels, such as in-store enablement and
in-store pick-up services

·        Support complex products and bundles to
keep prices and products aligned to industry standards

·        Meet modern security and privacy standards as
required by global regulations

“The
telecommunications industry is experiencing a significant transformation
driving companies to invest in capabilities that modernize operations and allow
them to differentiate and drive value,” said Bob Fox, Global Industry Leader –
Telecommunications, Media and Entertainment, IBM. “Together with SAP Hybris, we
offer a unique commerce solution specifically tailored to meet the demands of
telecommunication providers and media companies, including add-ons, bundles,
promotions, unique checkout flows and more, that enables them to reinvent
business processes and deliver more engaging digital customer experiences.”

For
more information on SAP Hybris solutions, visit the News Center or follow on Twitter at @saphybris.

SAP
Hybris solutions provide omnichannel customer engagement and commerce software
that allows organizations to build up a contextual understanding of their
customers in real time, deliver a more impactful, relevant customer experience,
and sell more goods, services and digital content across every touch point,
channel and device. Through customer data management, context driven marketing
tools and unified commerce processes, SAP Hybris solutions have helped some of
the world’s leading organizations to attract, retain and grow a profitable
customer base. SAP Hybris software
forcustomer
engagement and commerce provides organizations with the foundation, framework
and business tools to create a holistic customer view across channels, simplify
customer engagement and solve complex business problems. For more information,
visit www.hybris.com.

As market leader in enterprise application software, SAP (NYSE:
SAP) helps companies of all sizes and industries run better. From back office
to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications and
services enable more than 355,000 business and public sector customers to
operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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