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HP Reinvents Retail with New Point-of-Sale System
ElitePOS modernizes the
traditional retail experience for brands with innovative design, security and performance |
Singapore, Oct. 13, 2017 – HP Inc. is reimagining the retail
industry with the unveiling of its innovative and versatile all-in-one
point-of-sale (POS) system, the HP
ElitePOS. The company is working with leading retail and hospitality
customers and partners to reimagine how technology can transform the in-store
experience for customers.
industry with the unveiling of its innovative and versatile all-in-one
point-of-sale (POS) system, the HP
ElitePOS. The company is working with leading retail and hospitality
customers and partners to reimagine how technology can transform the in-store
experience for customers.
With e-commerce influencing
consumers’ shopping experiences, brick and mortar retailers must ensure sales
associates are data driven to better understand buying behavior and deliver the
best possible customer experience. According to InReality, 69 percent of
shoppers said they would be more likely to buy in-store if given access to
digital self-help tools like interactive displays and kiosks[1]. Finding
the right balance of where technology can help increase sales while
streamlining processes is vital in today’s new retail environment.
consumers’ shopping experiences, brick and mortar retailers must ensure sales
associates are data driven to better understand buying behavior and deliver the
best possible customer experience. According to InReality, 69 percent of
shoppers said they would be more likely to buy in-store if given access to
digital self-help tools like interactive displays and kiosks[1]. Finding
the right balance of where technology can help increase sales while
streamlining processes is vital in today’s new retail environment.
“As
retailers seek new ways to interact with customers and reinvent in-store
experiences, technology must empower sales associates and engage customers in a
way that feels like a natural extension of the brand,” said Daren Ng, Director
of Mobility Solutions, Asia Pacific and Japan, HP Inc. “The new HP ElitePOS
solution is built for versatility with a sleek and stunning design that can
adapt to multiple retail and hospitality environments, while still offering the
security, performance and long-term durability that our customers expect from
HP.”
retailers seek new ways to interact with customers and reinvent in-store
experiences, technology must empower sales associates and engage customers in a
way that feels like a natural extension of the brand,” said Daren Ng, Director
of Mobility Solutions, Asia Pacific and Japan, HP Inc. “The new HP ElitePOS
solution is built for versatility with a sleek and stunning design that can
adapt to multiple retail and hospitality environments, while still offering the
security, performance and long-term durability that our customers expect from
HP.”
The ElitePOS features a stunning,
modular design, different from large, boxy POS terminals commonly used in
retail environments. Its design is also functional, supporting use cases beyond
checkout to make shopping faster and easier for both customers and the sales
associates assisting them. These use cases include: interactive signage,
employee attendance, and self-service applications like a customer check-in and
access to additional product offerings in the “endless aisle”. For
retailers who want a clean and clutter-free counter space, or who need greater
versatility in the placement of their point-of-sale terminal, the display can
be separated from the input/output (I/O) base for maximum placement
versatility.
modular design, different from large, boxy POS terminals commonly used in
retail environments. Its design is also functional, supporting use cases beyond
checkout to make shopping faster and easier for both customers and the sales
associates assisting them. These use cases include: interactive signage,
employee attendance, and self-service applications like a customer check-in and
access to additional product offerings in the “endless aisle”. For
retailers who want a clean and clutter-free counter space, or who need greater
versatility in the placement of their point-of-sale terminal, the display can
be separated from the input/output (I/O) base for maximum placement
versatility.
For
businesses who want technology to complement their brand’s experience, the
ElitePOS and its accessories add further customization and flexibility.
Attention to detail – including an optional receipt printer that integrates
into the column stand, and an optional magnetic stripe reader built into the
display, create a clean counter space for retail environments. The optional
barcode scanner and optional standalone printer match the elegance of the
ElitePOS for a consistent design aesthetic across peripherals.
businesses who want technology to complement their brand’s experience, the
ElitePOS and its accessories add further customization and flexibility.
Attention to detail – including an optional receipt printer that integrates
into the column stand, and an optional magnetic stripe reader built into the
display, create a clean counter space for retail environments. The optional
barcode scanner and optional standalone printer match the elegance of the
ElitePOS for a consistent design aesthetic across peripherals.
Retail
and hospitality often have demanding and harsh environments, which can damage
or destroy consumer-leveraged technology. That is why the ElitePOS is built to
be retail-durable, designed to pass MIL-STD tests[2], deter minor spills
by channeling liquid out the device, and provide efficient cooling with side
venting for improved reliability. Additionally, line-busting will be a breeze
with Windows 10, fast
DDR4 memory, and 7th generation Intel® Core™
processors with vPro™ technology.
and hospitality often have demanding and harsh environments, which can damage
or destroy consumer-leveraged technology. That is why the ElitePOS is built to
be retail-durable, designed to pass MIL-STD tests[2], deter minor spills
by channeling liquid out the device, and provide efficient cooling with side
venting for improved reliability. Additionally, line-busting will be a breeze
with Windows 10, fast
DDR4 memory, and 7th generation Intel® Core™
processors with vPro™ technology.
“As
the retail and hospitality industries undergo a revolutionary shift, the
point-of-service device will be a critical hub in delivering the in-store
experience for customers,” said Leslie Hand, vice president of Retail Insights,
IDC. “But with this rapid transformation in digital business also comes
increased threats, in the form of targeted attacks and malware. Retail POS
systems, including the new HP ElitePOS, must be able to balance the growing
needs of the customer and the brand while also acting as a guardian of the
sensitive information that passes through the device on a daily basis.”
the retail and hospitality industries undergo a revolutionary shift, the
point-of-service device will be a critical hub in delivering the in-store
experience for customers,” said Leslie Hand, vice president of Retail Insights,
IDC. “But with this rapid transformation in digital business also comes
increased threats, in the form of targeted attacks and malware. Retail POS
systems, including the new HP ElitePOS, must be able to balance the growing
needs of the customer and the brand while also acting as a guardian of the
sensitive information that passes through the device on a daily basis.”
With
point-of-sale devices increasingly targeted by hackers, security continues to
be top of mind for the retail industry. According to Verizon, 64 percent of
breaches in the retail industry that contained data loss were caused by
point-of-sale intrusions[3]. This is why HP is
expanding its industry-leading security solutions to the ElitePOS, with both
hardware and integrated software security features, including:
point-of-sale devices increasingly targeted by hackers, security continues to
be top of mind for the retail industry. According to Verizon, 64 percent of
breaches in the retail industry that contained data loss were caused by
point-of-sale intrusions[3]. This is why HP is
expanding its industry-leading security solutions to the ElitePOS, with both
hardware and integrated software security features, including:
- BIOS-level device
security to provide protection in the event of a malware attack
with HP Sure Start Gen3, the industry’s
first self-healing BIOS, and HP BIOSphere Gen3, the
industry-leading firmware ecosystems. - User
authentication technology, including an optional fingerprint reader
for secure login; Credential Guard[4] for secure
user authentication and password protection, and Device Guard[5], which lets IT
managers create rules to run only signed, trusted, and approved
applications on the POS system to help protect against walk-up and
low-level attacks through USB ports. - Physical security
of the device itself
with an optional bolt-to-counter configuration, VESA mounting K-Lock
features and external fingerprint reader for secure login through Windows
Hello[6].
The
HP ElitePOS is available now.
HP ElitePOS is available now.
For
more information on the point-of-sale system, visit http://www.hp.com/go/elitepos.
more information on the point-of-sale system, visit http://www.hp.com/go/elitepos.
About HP Inc.
HP Inc. creates technology that makes life better for everyone,
everywhere. Through
our portfolio of printers, PCs, mobile devices, solutions, and services, we
engineer experiences
that amaze. More information about HP Inc. is available at http://www.hp.com.
everywhere. Through
our portfolio of printers, PCs, mobile devices, solutions, and services, we
engineer experiences
that amaze. More information about HP Inc. is available at http://www.hp.com.
[2] MIL STD 810G testing
is pending and is not intended to demonstrate fitness for U.S. Department of
Defense contract requirements or for military use. Test results are not a
guarantee of future performance under these test conditions. Accidental damage
requires an optional HP Accidental Damage Protection Care Pack.
is pending and is not intended to demonstrate fitness for U.S. Department of
Defense contract requirements or for military use. Test results are not a
guarantee of future performance under these test conditions. Accidental damage
requires an optional HP Accidental Damage Protection Care Pack.
[5] Windows 10
Enterprise and Device Guard are only available for installation through HP
Custom Integration Services to enterprise customers with a volume license to
use Windows 10 Enterprise. Device Guard is not available with Windows 10 Pro.
Enterprise and Device Guard are only available for installation through HP
Custom Integration Services to enterprise customers with a volume license to
use Windows 10 Enterprise. Device Guard is not available with Windows 10 Pro.
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