Limelight Networks’ “State of Online Video” Reports a 34 Percent Increase in
Global Online Video Viewing
New report reveals
average global online viewing jumps to five hours, 45 minutes per week;
Millennials lead the shift at seven hours, three minutes per week
average global online viewing jumps to five hours, 45 minutes per week;
Millennials lead the shift at seven hours, three minutes per week
Singapore, September 18, 2017 – Millennial
consumers worldwide lead the growth of online video consumption, according to the
“State of Online Video” research report from Limelight Networks, (Nasdaq:LLNW), a
global leader in digital content delivery. Taking a close look at consumers’
changing viewing habits, the annual report shows the average global viewer
watches a total of five hours, 45 minutes of online video content each week and
subscribes to one or more video on-demand services.
consumers worldwide lead the growth of online video consumption, according to the
“State of Online Video” research report from Limelight Networks, (Nasdaq:LLNW), a
global leader in digital content delivery. Taking a close look at consumers’
changing viewing habits, the annual report shows the average global viewer
watches a total of five hours, 45 minutes of online video content each week and
subscribes to one or more video on-demand services.
The increasing shift to online viewing is a global
trend, with viewers in India, Singapore, and the U.S. spending the most time
watching online videos, averaging seven hours, seven minutes; six hours, 37
minutes; and six hours, 35 minutes per week, respectively. Germany had the
lowest rate of online video viewership at four hours, 14 minutes, with nearly
half of respondents watching only one to two hours per week.
trend, with viewers in India, Singapore, and the U.S. spending the most time
watching online videos, averaging seven hours, seven minutes; six hours, 37
minutes; and six hours, 35 minutes per week, respectively. Germany had the
lowest rate of online video viewership at four hours, 14 minutes, with nearly
half of respondents watching only one to two hours per week.
In Singapore, a majority of the online video
consumption understandably happens via computers or laptops and smartphones.
However, streaming devices are fast gaining popularity too with users streaming
via Smart TVs with online video apps (39.0 percent) and set-top boxes or DVD
players with streaming capabilities (23.4 percent)
consumption understandably happens via computers or laptops and smartphones.
However, streaming devices are fast gaining popularity too with users streaming
via Smart TVs with online video apps (39.0 percent) and set-top boxes or DVD
players with streaming capabilities (23.4 percent)
“With the proliferation of online video content,
viewers are moving away from traditional broadcast television viewing and are
demanding broadcast-quality online experiences,” said Michael Milligan, Senior
Director at Limelight Networks. “Our research over time has shown a clear
increase in expectations and decreasing patience with poor quality
experiences.”
viewers are moving away from traditional broadcast television viewing and are
demanding broadcast-quality online experiences,” said Michael Milligan, Senior
Director at Limelight Networks. “Our research over time has shown a clear
increase in expectations and decreasing patience with poor quality
experiences.”
Additional insight from the report includes:
● Millennials Watch the
Most Online Video. Younger people watch the most online
video, with viewers 18-25 averaging seven hours, 18 minutes per week and people
26-35 watching six hours, 53 minutes per week. Viewers 60 and older only watch
three hours, 46 minutes per week.
Most Online Video. Younger people watch the most online
video, with viewers 18-25 averaging seven hours, 18 minutes per week and people
26-35 watching six hours, 53 minutes per week. Viewers 60 and older only watch
three hours, 46 minutes per week.
● Consumers Won’t Waste
Time on a Poor Experience. Rebuffering (when a video pauses during
playback to load more content) is the top frustration when viewing videos
online – surpassing poor video quality and limited device access. If a video
rebuffers twice, more than 61 percent of viewers will stop watching. Only
15 percent will continue watching after rebuffering happens a third time.
Time on a Poor Experience. Rebuffering (when a video pauses during
playback to load more content) is the top frustration when viewing videos
online – surpassing poor video quality and limited device access. If a video
rebuffers twice, more than 61 percent of viewers will stop watching. Only
15 percent will continue watching after rebuffering happens a third time.
● Smartphones Gain
Popularity for Viewing. Although computers and laptops are
the primary online video viewing device globally, smartphones are close behind
as one of the preferred devices in Singapore. Smartphones are also the
preferred device for millennials.
Popularity for Viewing. Although computers and laptops are
the primary online video viewing device globally, smartphones are close behind
as one of the preferred devices in Singapore. Smartphones are also the
preferred device for millennials.
● Cable Subscribers Keep
the Cord and Go Further Over-the-Top. Despite cord-cutting
concerns, the report uncovered that people subscribing to cable or satellite
television have twice as many over-the-top subscription services than those
without cable.
the Cord and Go Further Over-the-Top. Despite cord-cutting
concerns, the report uncovered that people subscribing to cable or satellite
television have twice as many over-the-top subscription services than those
without cable.
● U.S. and India Lead
Subscriptions to Online Video Streaming Services. Consumers globally
are signing on to streaming with 30 percent of viewers noting they subscribe to
two or more services. Subscription rates are highest in the U.S. and India,
where 50.8 percent and 46.8 percent, respectively, subscribe to two or more
services. Interestingly in Singapore, very few users (24.4 percent) subscribe
to more than 1 service.
Subscriptions to Online Video Streaming Services. Consumers globally
are signing on to streaming with 30 percent of viewers noting they subscribe to
two or more services. Subscription rates are highest in the U.S. and India,
where 50.8 percent and 46.8 percent, respectively, subscribe to two or more
services. Interestingly in Singapore, very few users (24.4 percent) subscribe
to more than 1 service.
● Movies and TV Shows Lead
Online Viewing. Globally, viewers spend more time online
watching movies than any other type of content. In Singapore specifically, TV
shows come in a close second followed by news. When viewed by gender, men
prefer movies, while women prefer TV shows
Online Viewing. Globally, viewers spend more time online
watching movies than any other type of content. In Singapore specifically, TV
shows come in a close second followed by news. When viewed by gender, men
prefer movies, while women prefer TV shows
The “State of Online Video” report is based on a
survey of 4,000 consumers ranging in age, gender, and education in France,
Germany, India, Philippines, Singapore, South Korea, the U.K., and the U.S. The
complete “State of Online Video” report is available here.
survey of 4,000 consumers ranging in age, gender, and education in France,
Germany, India, Philippines, Singapore, South Korea, the U.K., and the U.S. The
complete “State of Online Video” report is available here.
About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a global
leader in digital content delivery, empowers customers to better engage online
audiences by enabling them to securely manage and globally deliver digital
content, on any device. The company’s Limelight Orchestrate Platform includes a
global infrastructure with a fully-integrated suite of capabilities and
services to help you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so you can deliver
the next great digital experience anywhere. For more information, please
visit www.limelight.com , read our blog, follow us on Twitter , Facebook and LinkedIn and be sure to
visit Limelight Connect.
leader in digital content delivery, empowers customers to better engage online
audiences by enabling them to securely manage and globally deliver digital
content, on any device. The company’s Limelight Orchestrate Platform includes a
global infrastructure with a fully-integrated suite of capabilities and
services to help you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so you can deliver
the next great digital experience anywhere. For more information, please
visit www.limelight.com , read our blog, follow us on Twitter , Facebook and LinkedIn and be sure to
visit Limelight Connect.
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