First Media and HOOQ Announces Collaboration to Offer Consumers with the Ultimate Entertainment Experience
Singapore, September 6th 2017 – First Media today announces it’s first OTT collaboration with HOOQ – the largest Video on Demand service in South-East Asia to bring to Indonesian consumers the ultimate triple play offering which includes cable TV, broadband and Over The Top (OTT) service. By end September 2017, more than half a million First Media subscribers will be able to enjoy a free trial and a special early bird promotion on HOOQ with easy access via First Media Android set-top-boxes or on First Media’s TV Anywhere mobile app, FirstMediaX (FMX) that provides subscribers the ability to watch the channels at home and on the go.
The fixed broadband penetration in 2016 was 9.1% and is expected to be 10.7% by the end of 2017. Wireless broadband was at 34% in 2016 and is expected to be 41% by end of 2017 according to Media Partners Asia data – both industries way under-penetrated. Indonesia is the 4th most populous nation in the world followed by China, India and United States. For a country with a population of approximately 263 million people and approximately 42% of them are below 24 years old, there is a lot of potential for growth for broadband as well as OTT players.
Meena Kumari Adnani, Executive Vice President (EVP) of Content Development and Business Affairs PT First Media Tbk said, “First Media’s vision is very clear. As the leading cable TV and broadband operator in Indonesia, we have always believed in being innovative to stay ahead of the game and to meet customer needs in an ever changing world. We need to always think “customer first” whilst continuing to create more touch points and engagement opportunities with our subscribers”.
“This strategic collaboration with HOOQ will provide our subscribers with the ability to consume a wide range of content offered by HOOQ on demand, on a large screen through our interactive set-top-box, on the go, on their gadget or their mobile wherever and whenever they want. In combination with our TV Anywhere service called FirstMediaX, this will provide a holistic content offering to our subscribers,” added Meena.
Chief Executive Officer of HOOQ, Peter Bithos said, “We are so excited to bring to First Media customers the largest selection of Indonesians films, hit dramas and our slate of HOOQ Originals together with the best of Hollywood blockbusters and series! This partnership is testament to HOOQ’s commitment to deliver quality entertainment to Indonesian homes and to keep them HOOQ’d every month!”
“First Media’s ability to bundle services and provide our subscribers with a wide range of quality products has always been the main focus for First Media. Our current bundled services include content, broadband, 4G, smart home, TV anywhere and now on demand services vis-a-vie our partnership with HOOQ,” said Meena.
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About Link Net – First Media
PT Link Net Tbk (“Link Net”), established in 1996, is the largest provider of services via cable in Indonesia, that provides high quality pay television services, high-speed next generation broadband internet, and data communications under “First Media” brand.
Link Net owns and operates a network of Hybrid Fiber Coaxial cable (“HFC”) and Fiber-to-the Home (FTTH) that provide high-speed internet access services to retail and business customers. Link Net also operates a pay television channel in collaboration with PT First Media Television (“FMTV”), its subsidiary.
Learn more at www.firstmedia.com
About HOOQ
Built in Asia for Asia, HOOQ is Asia’s first premium video-on-demand service to launch across the region. HOOQ is a start-up joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. HOOQ delivers over 10,000 Hollywood, regional and local movies and TV shows to customers anytime, anywhere by enabling them to stream and download on their Internet device or platform of choice. HOOQ was also named Best Mobile App in the Media, Film, TV or Video category at the GSMA’s Global Mobile (GLOMO) Awards 2016 in Barcelona. HOOQ currently operates in the Philippines, Thailand, India, Indonesia and Singapore with a population footprint of over 1.7 billion people. For more information, visitwww.hooq.tv.
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