Sony Celebrates Record Haul of Seven Categories at The 2017 EISA Awards

(ASIA
PACIFIC, 18 August 2017) – Sony has been recognised by
the European Imaging and Sound Association (EISA) for delivering inspiring
products to its customers that are redefining the boundaries of what is
possible in the imaging and home theatre markets. This year, Sony was honoured with
a record seven awards, more than any other manufacturer and more than Sony has
ever won in a single year.

The Sony α9 is a groundbreaking
mirrorless camera that in many ways surpasses traditional DSLR rivals. Thanks
to an innovative design, the 24.2 million pixel full-frame image sensor
captures up to 20 frames per second in full resolution with no EVF blackout and
offers completely silent, vibration-free shooting at up to 1/32,000th second.
The new super-fast autofocus system, with 693 phase detection AF points
covering 93% of the image area, ensures that even fast-moving subjects are in
focus. The 5-axis image stabilisation allows a 5-step slower shutter speed. The
oversampling process and full-frame pixel read-out result in excellent 4K movie
quality.

The α6500 is a very small compact
system camera offering professional performance. Whether you are a 4K video or
stills photographer, the α6500 offers excellent image quality with its 24.2
million pixel Exmor CMOS APS-C sized sensor, high speed and great choice of
lenses. The 5-axis image stabilisation works with Sony E-mount lenses as well
as A-mount lenses with adapters. The 425 phase detection AF points cover almost
the whole picture frame, while the 3in tiltable touch screen lets you choose
focus points with your finger. The camera supports up to 11 frames per second
shooting with continuous AF and metering with a buffer that supports up to 269
pictures in one sequence.

The Sony RX100 V is a high-tech
masterpiece in a very compact body. Like its predecessor, it offers a 1.0-type
sensor and an excellent retractable OLED electronic viewfinder. The new 20.1
million pixel Exmor RS CMOS image sensor, in conjunction with the fast BIONZ X
image processor and a new front-end LSI, made it possible for Sony to shorten
autofocus response time to 0.05sec and speed-up continuous shooting to 24
frames per second – with AF/AE tracking so that in a series of a moving
subject, every picture stays in focus with the correct exposure. Besides the
ability to shoot 4K videos, the RX100 V offers super slow motion up to 1000
frames per second, silent shooting and a multi-function control ring for
personalised use.

At just 1095g, the Sony RX10 III is
the perfect camera for sports, nature and wildlife photographers looking for an
easy to carry all-in-one solution. The stunning ZEISS Vario-Sonnar T* 24-600mm
lens provides a 25x zoom range with a fast f/2.4-4 maximum aperture, while the
Exmor RS 1.0-type sensor, super-fast autofocus and Optical SteadyShot ensure
sharp images free from camera shake. In addition to its incredible focal range,
the RX10 III can shoot macro from as close as 3cm from the lens, while the
silent shutter means you won’t disturb sensitive nature subjects. The RX10 III
isn’t just great for stills – it also shoots 4K video and there is also the
option to shoot at 1000 frames per second for a dramatic 40x slow motion
effect.

This 100mm telephoto prime lens offers
the outstanding resolution of the G Master series, combined with STF (Smooth
Trans Focus) optics for breathtaking bokeh. This lens has been designed to
produce extraordinarily smooth, natural bokeh without vignetting. It also
features fast, precise, and quiet DDSSM autofocus, and is capable of shooting
0.25x magnification close ups. Built-in Optical SteadyShot image stabilisation
minimises any blur caused by camera movements during long shutter times. The
Sony FE 100mm F2.8 STF GM OSS upholds the premium G Master concept in all
respects.

The Sony FE 70-200mm F2.8 GM OSS is
an impressive lens covering the most popular angles for sports and action
photography. Sharpness is extremely high and evenly distributed with almost no
visible fall-off towards the edges. Sharpness is retained across the zoom
range, even with tele-converters. It features a floating focusing system,
implemented in an α zoom lens for the first time, that contributes to an
impressive minimum focusing distance of merely 0.96m. The 11 rounded aperture
blades ensure a beautiful bokeh, while the autofocus speed is super quick, in
particular with the very fast Sony α9. Finally, the FE 70-200mm F2.8 GM OSS is
built for heavy use under all weather conditions.

Sony’s 4K flagship delivers an
outstanding viewing experience, with excellent colour reproduction and
best-in-class contrast, plus support of all major HDR formats (including a
scheduled upgrade for Dolby Vision). Key to its stunning picture from Ultra HD Blu-ray
and 4K HDR streaming contents– even in a bright room – is Sony’s 4K HDR
Processor, X1 Extreme, and the direct full-array LED local dimming technology,
Backlight Master Drive, that deliver superb picture quality. The KD-65ZD9 is a
premium home theatre display with the performance power to match and realizes
the ultimate 4K HDR visual experience with extraordinary brightness, contrast,
and vibrant colour.

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Based in Singapore, Sony Electronics
Asia Pacific Pte. Ltd. is a subsidiary of
Sony Corporation. It serves as the regional management and marketing
headquarters for Sony’s consumer as well as broadcasting and professional
products, overseeing Asia, Middle East and Africa regions. For more information
on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

Sony Corporation is a leading
manufacturer of audio, video, imaging, game, communications, key device and
information technology products for the consumer and professional markets. With
its music, pictures, computer entertainment and online businesses, Sony is
uniquely positioned to be the leading electronics and entertainment company in
the world. Sony recorded consolidated annual sales of approximately $72 billion
for the fiscal year ended March 31, 2016. Sony Global Web Site: http://www.sony.net/