LG LIGHTS UP IFA 2017 WITH CONVENIENT HIGH-PERFORMANCE PROJECTORS

SEOUL, August 21, 2017 — Ranked number one in the LED projector
category for six consecutive years, LG Electronics (LG) is set to extend its
lead in the category with the unveiling of two new projectors at IFA, Europe’s largest
consumer electronics and home appliance show. In Berlin, LG will be introducing
its ProBeam UST (Ultra Short-Throw) laser projector (model HF85JA) and LG
MiniBeam (model PH30JG) as part of its strategy to extend its leadership in the
LED/Laser projector market which is projected to grow to USD 5.7 billion in
three years.1

The LG ProBeam
UST offers a Full HD (1080p) image in a ultra-short throw design for an
immersive home cinema experience without the hassles associated with most home
projectors. Ultra Short-Throw projectors are convenient as they do not require
professional installation, a jumble of unsightly cables or expansive space between
the projector and the screen, the ProBeam UST only requiring 12cm to display a 100-inch
image. And the ProBeam UST is intuitive to use because it does not require its
own stand – simply place it on any existing furniture and it becomes movie
night. And never again cast a shadow on the screen when getting up for more
popcorn.

Consumers who
have doubts about the effectiveness of projectors in brightly lit rooms can put
them to rest because the LG ProBeam UST generates up to 1,500 ANSI lumen of
brightness, 1.5 times brighter than LG’s previous UST projector. And the
ProBeam UST’s 150,000:1 contrast ratio ensures that every TV show or movie will
look crisp and accurate. What’s more, the light source in the ProBeam UST is
incredibly durable, estimated to last up to 20,000 hours. Its innovative
I-shaped laser engine gives it a slim and sleek profile that looks great in any
room.

The
LG ProBeam UST offers a host of options to connect it to a number of wireless
speakers or headphones. Its four corner keystone feature corrects both horizontal
and vertical distortion of the picture providing maximum flexibility to
position the ProBeam UST in ways that other projectors could only dream of. And this premium device comes with LG’s
award-winning webOS Smart TV platform, giving viewers access to the
ever-growing number of streaming services.

The
LG MiniBeam is an incredibly easy to use portable projector also set to debut
at IFA 2017. An HD projector with a built-in battery that lasts up to four hours,
the MiniBeam packs plenty of cord-free power to play back two full-length movies
while camping, sitting on the patio or relaxing in a hotel room. One of its
most impressive features, Multi-Angle Projection, allows the device to be
tilted up to 70 degrees to display an image high on a wall or even on the
ceiling without the use of a tripod.

The
LG MiniBeam projector offers users unprecedented freedom in a
portable package. USB Type-C compatibility gives the MiniBeam the ability to
connect and mirror other devices such as laptops and smartphone and charge its
internal 9000mAh battery with a single cable. The MiniBeam can send an audio
signal to any other Bluetooth-enabled device – wireless speaker, smartphone
even a car audio system.

“We are immensely
proud of our long-standing position as the global leader in portable LED
projectors,” said Jang Ik-hwan, head of the
IT
business division at LG Electronics. “The projectors that we’ll be debuting
at IFA will provide consumers with an immersive, high-quality home cinema
experience that’s extremely convenient, reliable and fun.”

Visitors to the
LG’s booth in Hall 18 of Messe Berlin from September 1-6 will have a chance to
experience LG’s newest lineup of projectors first-hand.

# # #

1 Based
on PMA Research Data.

LG
Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator
in consumer electronics, mobile communications and home appliances, employing
77,000 people working in 125 locations around the world. With 2016 global sales
of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ―
Home Appliance & Air Solutions, Mobile Communications, Home Entertainment
and Vehicle Components ― and is one of the world’s leading producers of flat
panel TVs, mobile devices, air conditioners, washing machines and
refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For
more news and information on LG Electronics, please visit www.LGnewsroom.com.

The LG Electronics Home Entertainment
Company is a global leader in television, audio video systems, monitors,
projectors, personal computers, digital signage and commercial displays. The
company opened a new era of innovation in the TV market, creating pioneering
technologies like OLED TV and implementing an intuitive webOS operating system
to allow customers to experience the full benefits of smart TV technology. LG
is committed to improving customers’ lives with innovative home entertainment
products led by its award-winning 4K OLED TVs and SUPER UHD TVs featuring Nano
Cell™ display technology. For more information, visit www.LG.com.

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a
fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of
the Korean electronics industry. LG Electronics Singapore operates three
business units – Home Entertainment, Mobile Communications and Home Appliance
& Air Solution. In recognition of its vision to enrich people’s life with
smart technologies and innovative design, LG Electronics Singapore has been
recognized with prominent local and international accolades, such as the CNET
Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red
Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.