Gionee A1 lite officially launched in Myanmar, with the presence of two artist ambassadors

Mandalay, August 7, 2017
– Gionee launched A1 lite in Myanmar with an affordable price of
269,000 kyat. As the company’s latest model in the A-series line-up,
A1 lite features a long-life battery and enhanced photo quality for selfies. Attending
the event were Gionee Myanmar ambassadors Pyay Ti Oo and Eindra Kyaw Zinthe.

In
early 2017, Gionee signed Pyay Ti Oo and Eindra
Kyaw Zinthe as
its brand ambassadors, looking to build closer connections to local consumers
in Myanmar. The artist couple are widely known and respected for
their film roles. Named “Myanmar’s Best Lead Actor Academy Award” for four
years, Pyay Ti Oo firmly believes in ensuring the best quality for each of his
works, a perfect match with Gionee’s dedication to creating premium products.

In addition to their film
roles, Pyay Ti Oo and Eindra Kyaw Zinthe are involved in a range of public
service activities and charities as well. Pyay Ti Oo has established an
education foundation for helping outstanding students to achieve their dreams,
of which Gionee is currently a sponsor. With a continuing strong commitment to
offering high-quality products, Gionee hopes to deepen its service to local
customers.

A1
lite offers consumers the perfect package of stunning selfies,
long-life battery and incredible experience. The phone is equipped
with a 20MP selfie camera with soft light selfie flash. The soft lighting
effect gives users a natural glow and rosiness that highlights a user’s beauty,
even in low-light conditions. For selfie fans,
this affordable handset is a perfect choice.

Carrying Gionee’s product DNA,
the brand-new A1 lite sports a 4000 mAh battery, making it a smart phone
with a large capacity battery in a compact space. With such massive
battery capacity and Gionee’s ownadvanced power-saving system, A1 lite is able
to guarantee the phone is always on. The device is paired with 3GB
RAM + 32GB ROM and runs on Amigo 4.0 based on the Android 7.0. Powered by a
powerful Octa-core 64-bit processor, A1 lite can provides users better
performance with less power consumption.

For A1 lite, users will also be
able to enjoy greater convenience, with a fingerprint reader equipped
in the back cover. With an advanced solid-state fingerprint reader, users
can unlock the device by only a slight touch. In another surprise for
selfie lovers, the fingerprint can be used as a camera shutter —
users can take selfies simply by putting their finger on the phone’s back
cover.

The metallic unibody is seamlessly
integrated with 2.5D curved glass, making A1 lite a true work of
art. The phone will be available in Myanmar in August with three
color options – red, black and gold.

Established in September 2002,
Gionee Communication Equipment Co. Ltd. is devoted to developing innovative
cellular mobile devices for users who values global connection. The company is
now one of the world‘s top 10 mobile manufacturers and it has made the brand
available in various locations overseas, including the Middle East, Africa,
Central Asia and Southeast Asia. For more information about Gionee, please
visit global.gionee.com.