Made for the great outdoors: COOLPIX W300 is ready for adventures

SINGAPORE, 12 June 2017 – The release of the
high-performance and tough COOLPIX W300 has been announced by Nikon Singapore
Pte Ltd. today. Waterproof down to 30m and withstanding shock from falls as
high as 2.4m, the new COOLPIX is ready for greater performance in both form and
function with the inclusion of 4K UHD movie recording capability.

“Fitting right into the traveller’s backpack in a
compact and durable form is the new W300 with its extensive range of functions.
The camera compatibly gets into action in the terrains of land and water with
its waterproof, shockproof, dustproof and cold-resistant properties, and is
ready to tough it out to preserve your moments in both quality stills and 4K
UHD videos,” said Hiroki Yamaoka, General Manager of International Business
Division Imaging Group, Nikon Singapore Pte Ltd.

·         Trusted companion on
land and in water: For those with a recreational
diver’s license equivalent to the PADI’s Advanced Open Water Diver license, the
W300 goes down to the depths of 30m without needing a separate underwater
housing to provide users the delight of capturing photos and videos of the
fascinating marine life. The shockproof characteristic that is popular with its
predecessor, the COOLPIX AW130, have also been improved to withstand falls from
up to 2.4 m. The camera’s tough body is designed not only to withstand
temperatures as cold as −10°C, but also to resist dust and sand for fun,
worry-free use at the beach, on ancient citadel trails, or for a hike up the
hills.

Equipped with a 5x
optical zoom NIKKOR lens that covers the wide-angle 24 mm to telephoto 120 mm1 and
a maximum aperture of f/2.8, the camera is also engineered with Dynamic Fine
Zoom2, which supports zooming up to approximately 10x. An effective
pixel count of approximately 16.0 megapixels3, a backside
illumination CMOS sensor and high-performance vibration reduction (VR) function
further enables striking captures of the intended subject with effective
reduction of blur caused by camera shake or subject movement, be it underwater
or while engaged in outdoor activities.

·         Defining the outdoors
in motion: Record
stunning sunrises from the hilltop, or the starry night sky by the campfire
with the support for 4K UHD (3840×2160)/30p movie recording. When going
underwater and facing different lighting environments, the exposure can be
locked with the AE lock function so a diver can easily focus on framing the
perfect shot without worry. The W300 is also equipped with functions for
recording of not only time-lapse movies, but also superlapse movies.

Tools of the
adventurer: With an elegant and stylish design that
looks great to use around town, improvements to features such as the grip and
shutter-release button further make the COOLPIX W300 easy to operate, even when
wearing gloves. It is also equipped with a new LED light button for convenient
lighting back-up when preparing to take pictures or record movies in dark
surroundings. Enriching the outdoor life experience is the new Active Guide
feature. By simply pressing the tool button on the side of the camera,
information such as location data and altitude (water depth4) will
be shown. Altitude or water depth logs can also be displayed as graphs. In
addition, add verified location data to photos and movies after they are
recorded.

·         Additional features:

o    Support for
SnapBridge, which enables simple upload of images to social media

o    Pre-focus and Target
finding autofocus (AF) that support smooth and comfortable shooting

o    A variety of scene
modes in which the camera automatically applies the appropriate settings

o    Creative mode that
makes the ideal imaging expression simple

o    Available in colours
of camouflage, orange, yellow, and black

For more information
on the new COOLPIX W300, and other Nikon products, please visithttp://www.nikon.com.sg/en_SG. 

 

Product	Price (RRP)
COOLPIX W300	S$689