Razer coming to 3
· Razer, the world’s leading lifestyle
brand for gamers, to enter into strategic alliance with 3 Group
brand for gamers, to enter into strategic alliance with 3 Group
· Collaboration to include co-branding,
mobile devices and plans, and virtual currency distribution
mobile devices and plans, and virtual currency distribution
· 3 Hong Kong and Razer to open RazerStore
in Hong Kong
in Hong Kong
San Francisco, Londonand Hong Kong (15 May 2017) – 3 Group and Razer have today announced an exciting global
strategic alliance. This is the first-ever collaboration between Razer and a
mobile network operator.
Together they will focus
on co-branding to reach out to the gaming community and youth audience, mobile
devices and tariff plans specifically designed for the gaming community, as
well as the distribution of Razer’s virtual currency, zGold. Razer will distribute their award-winning
gaming products, leveraging on 3’s leading mobile data networks,
for the gamers to enjoy a spectacular experience.
on co-branding to reach out to the gaming community and youth audience, mobile
devices and tariff plans specifically designed for the gaming community, as
well as the distribution of Razer’s virtual currency, zGold. Razer will distribute their award-winning
gaming products, leveraging on 3’s leading mobile data networks,
for the gamers to enjoy a spectacular experience.
Industry experts
estimate that in 2015 there were close to 2 billion people playing electronic
games worldwide, with smartphone players contributing over US$27 billion to the
US$100 billion global gaming industry[1]. Gaming and
esports competitions are growing at a blistering pace, with esport spectator
numbers increasing by 19% last year to more than 6 billion hours[2]. The total number
of gamers is projected to rise to over 2.5 billion by 2018[3].
estimate that in 2015 there were close to 2 billion people playing electronic
games worldwide, with smartphone players contributing over US$27 billion to the
US$100 billion global gaming industry[1]. Gaming and
esports competitions are growing at a blistering pace, with esport spectator
numbers increasing by 19% last year to more than 6 billion hours[2]. The total number
of gamers is projected to rise to over 2.5 billion by 2018[3].
Razer is world-renowned
for its high-performance hardware and software tailored to meet the demands of
top esports athletes and passionate gamers. The 3 Group is a
pioneer of high-speed mobile data networks and mobile broadband
technologies. As an early adopter of innovative technologies, 3 recognises
the advancement of the growing gaming industry and the importance of mobile to
the development of electronic gaming allowing gamers and spectators to take
their games on the road and access them anytime, anywhere.
for its high-performance hardware and software tailored to meet the demands of
top esports athletes and passionate gamers. The 3 Group is a
pioneer of high-speed mobile data networks and mobile broadband
technologies. As an early adopter of innovative technologies, 3 recognises
the advancement of the growing gaming industry and the importance of mobile to
the development of electronic gaming allowing gamers and spectators to take
their games on the road and access them anytime, anywhere.
Through partnership with
Razer, the 3 Group aspires to become the network of choice for
this exciting and growing community. 2.3 million of Razer’s registered users
reside within 3’s global footprint. 3 Denmark
already offers Razer accessories in its stores. To kickstart this collaboration,
3 Hong Kong and Razer will open a RazerStore in June this year. A series
of joint gaming promotions are also in the works.
Razer, the 3 Group aspires to become the network of choice for
this exciting and growing community. 2.3 million of Razer’s registered users
reside within 3’s global footprint. 3 Denmark
already offers Razer accessories in its stores. To kickstart this collaboration,
3 Hong Kong and Razer will open a RazerStore in June this year. A series
of joint gaming promotions are also in the works.
“The 3 Group
has always embraced developing trends in the mobile sector, and mobile gaming
and eSports are definitely on the rise,” said Susan Buttsworth, CEO 3 International
Opportunities Development, “3’s partnership with Razer underscores our
commitment to customers who are casual fans as well as those who are avid
gamers of mobile eSports.”
has always embraced developing trends in the mobile sector, and mobile gaming
and eSports are definitely on the rise,” said Susan Buttsworth, CEO 3 International
Opportunities Development, “3’s partnership with Razer underscores our
commitment to customers who are casual fans as well as those who are avid
gamers of mobile eSports.”
“Razer is the world’s
leading lifestyle brand for gamers and reaches billions of gamers globally. In
addition, we’re pioneers in esports – one of the most exciting media platforms
in recent years,” said Min-Liang Tan, co-founder and CEO of Razer. “We are
incredibly excited about joining forces with the 3 Group to
bring our cutting-edge gamer lifestyle to their audiences. From co-branding to
mobile and virtual currencies – we’re excited to work with the 3 Group
to reach out to the youth in their markets.”
leading lifestyle brand for gamers and reaches billions of gamers globally. In
addition, we’re pioneers in esports – one of the most exciting media platforms
in recent years,” said Min-Liang Tan, co-founder and CEO of Razer. “We are
incredibly excited about joining forces with the 3 Group to
bring our cutting-edge gamer lifestyle to their audiences. From co-branding to
mobile and virtual currencies – we’re excited to work with the 3 Group
to reach out to the youth in their markets.”
END
About 3 Group
The 3 Group
is part of the telecommunications division of CK Hutchison Holdings, a leading
international conglomerate committed to development, innovation and technology.
The 3 Group is the leading global player in mobile data
networks and mobile broadband technologies, with mobile operations in Austria,
Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden, United
Kingdom and Vietnam.
is part of the telecommunications division of CK Hutchison Holdings, a leading
international conglomerate committed to development, innovation and technology.
The 3 Group is the leading global player in mobile data
networks and mobile broadband technologies, with mobile operations in Austria,
Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden, United
Kingdom and Vietnam.
For more information
about 3, please visit www.three.com.
about 3, please visit www.three.com.
About Razer
Razer™ is the world’s leading lifestyle brand for
gamers.
gamers.
The triple-headed snake trademark of Razer is one of
the most recognized logos in the world, with a fan base that spans every
continent. The company has designed and built one of the largest integrated
hardware and software platforms for gamers with over 35 million users. Razer is
transforming interactive entertainment across multiple platforms, including the
PC, console and mobile.
the most recognized logos in the world, with a fan base that spans every
continent. The company has designed and built one of the largest integrated
hardware and software platforms for gamers with over 35 million users. Razer is
transforming interactive entertainment across multiple platforms, including the
PC, console and mobile.
Razer’s award-winning products include an array of
hardware and software. Among its signature products are high-performance PC and
console peripherals, the Razer Blade line of gaming laptops, software services
such as Razer Cortex (a game optimizer and launcher), and zGold (a virtual
currency and payment engine for gamers). The company additionally provides
audiovisual certification and IP development services through its subsidiary
THX Ltd.
hardware and software. Among its signature products are high-performance PC and
console peripherals, the Razer Blade line of gaming laptops, software services
such as Razer Cortex (a game optimizer and launcher), and zGold (a virtual
currency and payment engine for gamers). The company additionally provides
audiovisual certification and IP development services through its subsidiary
THX Ltd.
Founded in 2005 and headquartered in San Francisco, Razer is backed by Digital
Grid, Intel Capital, IDG-Accel and Temasek. For more information visit http://www.razerzone.com/about-razer.
[1] newZoo 2015 Global Games Market
[2] IHS Markit quoted from Financial Times article 8 May 2017
[3] newZoo 2015 Global Games Market
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