UnionPay International’s Cross-Border Marketing Platform, U Plan, Expands to Over 1,600 Stores Globally

UnionPay International’s Cross-Border Marketing Platform,

U Plan, Expands to Over 1,600 Stores Globally

UnionPay Cardholders enjoy more
savings with U Plan locally and overseas, by using the exclusive U Plan
discount coupons available on UnionPay International’s mobile app

SINGAPORE, 28 April 2017 – With the May Day holiday approaching, tourism in Asia is set to
experience another peak. In anticipation of the increased tourist arrivals
around the world, UnionPay International announced the expansion of its
cross-border marketing platform, U
Plan, to 1,600 stores in nine countries and regions around the world.

With U Plan,
UnionPay Cardholders around the world can enjoy more savings when shopping with
UnionPay Cards locally and overseas. To take advantage of the U Plan benefits, Cardholders can simply
download the UnionPay International mobile app on iOS and Android phones prior
to their travels. Through the app, Cardholders can access all the latest
merchant discounts and promotions available at their travel destinations, and
download exclusive U Plan discount coupons to be presented at
the participating merchant’s point-of-sales counters together with their
UnionPay Card (card number starting with 62), to enjoy additional savings on
their travels.

Since the launch of U
Plan in July last year, the
cross-border marketing platform has expanded to 300 stores in Hong Kong, Macau,
Singapore and Thailand in November 2016. With this latest expansion, the
platform now covers 1,600 stores across the globe, as well as merchants in countries
including Australia, Japan, New Zealand and the USA.

Some of the new merchants that have come on board U Plan include:

U Plan is the world’s first open cross-border marketing platform launched
by UnionPay for Cardholders. By bringing together service providers in the
finance, tourism and retail industries, U
Plan provides a one-stop
marketing platform for UnionPay and its partners to market products and
services to Cardholders across geographical borders. Through the use of mobile
applications and location services, U
Plan enables a high-level of
precision for UnionPay and partners to reach out to potential travelers prior
to their travels, to promote special privileges and discounts that UnionPay
Cardholders can enjoy at their travel destinations.

To date, U Plan has been well received by merchants
and UnionPay Cardholders around the world. Moving forward, UnionPay
International plans to expand the platform to more merchants in Europe and the
USA, providing a wider range of gifts, discounts and VIP shopping booklets to
enhance the overall experience for UnionPay Cardholders.

For more information on U
Plan, visit http://www.unionpayintl.com/en/ or download the UnionPay International
app from the Apple App Store or Google Play Store.