Catch-all Mission Starts Now with the Canon EOS M10

Catch-all
Mission Starts Now with the Canon EOS M10

SINGAPORE, 20 April 2017 – Following the resounding success of the #ToyTravel
(Nui-Dori) campaign last year, Canon is bringing on Season 2 by partnering with
Pokémon as “The Perfect Adventure Buddy”.

Through the launch of
a special edition EOS M10 box set, bundled with a 20cm Pikachu Shoulder Plush,
this initiative aims to spur users to incorporate #ToyTravel creatively in
their photography.

#ToyTravel
essentially is the art of photography where toys imitate life. Spontaneous and
fun, it can be anything from a selfie of you and a figurine chilling by the
pool on a lazy afternoon, to a jump shot with your favourite plush toy on top
of the mountain you just conquered. The possibilities are endless and one is
only limited by his or her imagination and creativity.

“Beyond professional
photography, we believe that photography should be accessible to all, with a
fun and engaging side to it. Toy photography has proven to be an interesting
genre which resonated well with our target audience, through the success of
#ToyTravel Season 1. For a broader reach to people from all walks of life, we
have chosen to partner Pokémon for #ToyTravel Season 2, as the characters are
well-loved by both the young and young-at-heart. Through the launch of the
special edition EOS M10 Pikachu box set, we hope to inspire users to explore
creative options when it comes to photography and share these spontaneous
moments on social media”, said Edwin Teoh, Head of Marketing, Singapore
Operations, Canon Singapore.

Sleek
and powerful EOS M10

As the lightest camera in Canon’s EOS M range
of high performance mirrorless, interchangeable-lens camera, the EOS M10 is the
perfect companion for carrying around on all your adventures. The EOS M10
delivers superior images and allows users to capture and share spontaneous
moments while on the go, making the camera a great companion for urbanites of
today.

Perfect for selfies, the EOS M10 has a tilt
type LCD touchscreen that extends to 180 degrees. The Self Portrait mode
features a one-touch beautification shortcut that offers a skin smoothing
effect, allowing users to take flattering selfies and instantly upload them on
social media platforms via the camera’s Wi-Fi connectivity.

Canon
EOS M10 – The Perfect Adventure Buddy Photo Challenge

Explore different parts of your city with your
Pokémon and take them on a unique adventures. If you are game for an adrenaline
rush, consider bringing Squirtle surfing or going skating with Jigglypuff! If
you prefer a quiet afternoon, you could even bring Snorlax to your favourite
café for a shot of expresso.

From May to July 2017, Canon is launching a
monthly photo challenge. The challenge is open to the public to top the
leadership board. With a different theme announced each month, participants are
required to incorporate the themes into their photos and the winner of each
theme stands to win an EOS M10 kit (EF-M15-45mm) along with a Pikachu Shoulder
Plush or Limited Edition Pokémon Key Chains.

At the end of each month, the top three best
photos on the leader board will stand a chance to be the grand winner for the
month. One grand prize winner will be selected out of the three by a
professional photographer. The remaining two consolation prize winners will win
limited edition Pokémon key chains.

For more details, please visit https://snapshot.canon-asia.com/Pokemon.

Pricing
and Availability

The special edition EOS M10 box set, bundled
with a Pikachu Shoulder Plush will be available in May at all Canon authorised
dealers at the following recommended retail prices.

What are Pokémon?