CALLUP Receives New Orders for Remote SIM Card Management System, Part of Strategic Agreement with Asian Telecom Conglomerate

Rosh Haayin, Israel, April 25, 2017. CALLUP, a provider of Value Added
Services (VAS) and Mobile Device Management (MDM) solutions for the telecom
industry, today announced that it has received new orders for SIM OTA, CALLUP’s remote SIM Card management system, as part of its strategic
agreement with an Asian telecom conglomerate. Under the agreement, the
multi-billion dollars telecom conglomerate offers CALLUP’s SIM OTA and Device
Management platforms as part of its portfolio. SIM OTA manages files and applets on SIM cards remotely, over the air.
CALLUP’s Device Management platform sets device parameters over the air. 

CALLUP will participate at the CommunicAsia 2017 exhibition, to be held in
Singapore on May
23-25, 2017. The company will present its solutions at the
Israeli pavilion (#1E2-01). 

“Our growing activity in Asia reflects our global strategy and
ongoing commitment to serve our customers worldwide,” said Alon Roth, CALLUP’s
CEO. “Asia is a key market for us, and we plan for continued growth in this
region.”

CALLUP’s SIM OTA platform remotely manages the entire SIM card life cycle –
from activation of new accounts, through various upgrades and roaming updates,
to SIM card cancellation and swap. Using a
user-friendly interface that is
SIM vendor agnostic, the SIM OTA comprises various features and capabilities,
such as secure Remote File Management, Remote Applet Management, Steering of
Roaming, Location Tracking, Welcome SMS, and other remote, over the air SIM operations.

CALLUP’s
Device Management (DM) platform is a comprehensive automatic device detection
and configuration system that identifies new combinations of mobile devices
entering the network. Once detected, and based on a preconfigured rules engine,
it can configure various services on the device. DM supports Open Mobile
Alliance Client Provisioning (OMA-CP) and OMA Device Management (OMA-DM) for
these operations, and enables proprietary protocols to be plugged in.

A cost-effective solution, CALLUP’s SIM OTA can include a built-in Short Message Service Center (SMSC) to manage all the SIM OTA settings. The SIM OTA platform supports 4G
cards, for OTA over HTTPS. Additional features, such as Steering of Roaming and
location-based services, add value and provide the operator with excellent ROI.

SIM OTA includes a smart campaign management system that enables updating
parameters remotely on all of the operator’s SIM cards. The system will
automatically repeat the update process on SIM cards that could not accept the
original update due to various reasons, such as devices that were turned off or
subscribers who were in roaming.

Using SIM OTA, operators can create dynamic distribution lists based on various
criteria, enabling the operators to update specific groups of cards according
to the pre-defined parameters. In addition, the new version enables online
management of a single SIM card.

About CALLUP

Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile
Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group,
headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE).
CALLUP’s customer base spans the globe and includes fixed, mobile, VoIP telecom
operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP
serves as an OEM. For more information, visit www.callup.net