B&O PLAY INTRODUCES BEOPLAY P2: AMPLIFYING MOMENTS THROUGH MUSIC

B&O PLAY INTRODUCES
BEOPLAY P2: AMPLIFYING MOMENTS THROUGH MUSIC

Double tap on the anodized aluminium grill
to play or pause music. Shake to skip track. Beoplay P2 is an intelligent and
unapologetically beautiful portable speaker that easily slips into your bag or
pocket to take anywhere – always ready to amplify moments with goosebump
inducing Bang & Olufsen Signature Sound. Now available in Singapore! 

28 April 2017, Singapore – B&O PLAY continues
to empower the transformation of everyday moments with the introduction of
Beoplay P2. Beoplay P2 is the smallest and most intelligent member of the
B&O PLAY range of wireless Bluetooth speakers and is designed by
award-winning Cecilie Manz for a spontaneous and spirited approach to life. It
comes in premium materials such as pearl-blasted aluminium and real leather, with
customizable and intuitive control features via Beoplay App and, despite its
minimal footprint, renowned Bang & Olufsen sound engineers have packed
Beoplay P2 with power and stamina to punch out the rich, clear and crisp sound
that you would expect from a B&O PLAY speaker.

“Music plays a big part in amplifying everyday
moments, so we made a personal speaker that you don’t want to leave your home
without. Beoplay P2 is a stunning piece of Danish design, a study in stupendous
craftsmanship and the accumulation of 90 years in sound and acoustics with a
sound quality that is second to none in this category”, says Director of
Concept and Design in B&O PLAY Matthias F. Ørum-Hansen.

“We decided to remove all switches and buttons for a
beautiful exterior and a simple and magical user experience that can be
customized in Beoplay App. With just a double tap or shake, you can play, pause
and skip track, launch your favourite personal assistant, change sound profile
in ToneTouch and you can set up Beoplay App to wake you up with the same music
that concluded a beautiful evening – reliving your latest goosebump moment as
you wake up and get ready to chase the next”.

A highly tactile and refined appearance

Like a pebble you find on the beach, the appearance of
Beoplay P2 is rounded, smooth and desirable and fits perfectly in the palm of
your hand. A basic geometrical shape with a defined rim separates the
pearl-blasted anodized aluminium top from the soft and warm polymer that make
up the underside. The curvature of Beoplay P2 has undergone endless fine tuning
to give it a highly tactile and refined appearance. The perfect shape to slip
easily into a pocket or bag with a genuine leather strap to add an extra layer
of portability.

“The closer a product gets to the body, the more
refined and detailed it should be. Beoplay P2 is smooth and desirable, a
compact with great sound and a companion wherever you go”, says designer
Cecilie Manz.  

Leveraging learnings from Beoplay A1

The sound character in Beoplay P2 is rich and spacious
with a 360-degree dispersion that provides listeners with the same beautiful
sound experience wherever they are located. Beoplay P2 builds on more than 90
years of Bang & Olufsen sound expertise and the engineers have leveraged
the learnings from its award-winning bigger brother Beoplay A1 that set new
standards for portable Bluetooth speakers in 2016:

·  The Bang & Olufsen
acoustics looked to Beoplay A1 for the reproduction of bass out of such a small
product. They elaborated on Beoplay A1’s mid-woofer and designed a new one for
Beoplay P2 using an anodized aluminium cone structure.

·  The tweeter in Beoplay
P2 is the same 3Ž4” fabric soft dome used in Beoplay A1 assuring excellent
detail and smooth reproduction of the highest frequencies.

·  The DSP is advanced,
highly capable and enables use of high slope filters and advanced character
control to facilitate the excellent personal sound amplification experience in
Beoplay P2.

·  Two 15W RMD Class D Amps
are used with a peak power of more than 2X50 watts do drive it all – to assure
you get the beautiful sound always associated with a B&O PLAY product.

Built-in microphone

Beoplay P2 has a built-in microphone for taking calls
out loud, and the rimmed design on the speaker’s bottom edge enables the microphone
to provide uniform 360 speech sensitivity. This enables the person listening to
recognize voices perfectly, no matter where people are speaking in proximity to
the microphone.

Price and availability

Beoplay P2 comes in Black, Sand Stone and Royal Blue
and is available for a suggested retail price of SGD 259. All colours will be
available in Singapore at Analogue+, Apple Premium Resellers, Bang &
Olufsen Store, Challenger, Changi Airport Duty Free, Newstead and other
leading independent retailers from 27 April 2017.