company’s presence in East Asia
SINGAPORE – 25 April 2017 – AdAsia Holdings, an advertising technology company
and creator of the AdAsia Digital Platform, has today expanded into Tokyo,
Japan and Shanghai, China.
In Japan, AdAsia Holdings will roll out its full
suite of products to marketers and advertisers, including the AdAsia Digital
Platform and CastingAsia, along with display, video and native desktop and
mobile ad formats like Parallax.
The company will also look to build up the
CastingAsia database with influencers from Japan, along with the addition of top
tier Japanese publishers into the AdAsia Ad Network and AdAsia Video Network.
“We have recently seen an increasing amount of
businesses in Japan looking to expand abroad and our entry into Japan allows us
to provide a basis that enables marketers and advertisers in Japan to reach
audiences across Asia. At the same time, we’re looking to bring Japanese
publishers increased demand from Asia,” said Kosuke Sogo, CEO and co-founder of
AdAsia Holdings.
The company is taking a slightly different
approach to the Chinese market.
AdAsia Holdings will look to form strategic
partnerships with local platforms and publishers to provide greater value to
existing and future clients in China and across Asia.
“Our initial priorities will be to build up our
ad networks and form partnerships with local players to provide a platform to
bridge Chinese marketers to inventory across Asia. At the same time, we’re
looking to enable marketers across Asia to reach Chinese audiences more
efficiently through intelligent tools,” said Sogo. “Now is the perfect time for
us to enter China. I’m confident our existing and upcoming innovations along
with the integration of artificial intelligence across programmatic advertising
and influencer marketing, can only add value to an exciting ecosystem.”
The company will also grow its CastingAsia
database and facilitate the connection between marketers across Asia to Chinese
influencers, providing an end-to-end solution for video advertising in China –
from the casting of actors and video production, to the placement of video ads.
The Singapore-headquartered company now has nine
offices in eight countries since starting out in April 2016, including Bangkok,
Ho Chi Minh City, Hanoi, Jakarta, Taipei, Phnom Penh, Tokyo and Shanghai.
AdAsia Holdings’ Shanghai office, is located at
2/F, Central Plaza, No. 227 North Huangpi Road, Huangpu District, and Tokyo
office at 17F, Roppongi Hills North Tower, 6-2-31 Roppongi, Minato-ku, Tokyo.
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