CALLR Scales into New Markets
on Platform Equinix
on Platform Equinix
Cloud-based communications
platform leverages global data center footprint for ecosystem interconnection
and rapid time to market
platform leverages global data center footprint for ecosystem interconnection
and rapid time to market
REDWOOD
CITY, Calif. — February 27, 2017 — Equinix, Inc.
(Nasdaq: EQIX), the global interconnection
and data center company, today announced CALLR, which provides a global
carrier-grade cloud communications platform for voice and messaging, has
deployed in Equinix’s Paris, New York and Singapore International Business
Exchange™ (IBX®) data centers to create an international presence across Europe,
the United States and Asia. Platform Equinix™ has provided CALLR with rapid
time to market to meet performance requirements and customer demand. CALLR is
also planning an additional deployment in Los Angeles for increased performance
gains and proximity to end user customers on the West Coast of the United
States.
CITY, Calif. — February 27, 2017 — Equinix, Inc.
(Nasdaq: EQIX), the global interconnection
and data center company, today announced CALLR, which provides a global
carrier-grade cloud communications platform for voice and messaging, has
deployed in Equinix’s Paris, New York and Singapore International Business
Exchange™ (IBX®) data centers to create an international presence across Europe,
the United States and Asia. Platform Equinix™ has provided CALLR with rapid
time to market to meet performance requirements and customer demand. CALLR is
also planning an additional deployment in Los Angeles for increased performance
gains and proximity to end user customers on the West Coast of the United
States.
Highlights / Key Facts
·
CALLR’s unique platform allows
its customers to reach users in over 220 countries using its voice and
messaging API. To achieve this, CALLR needs access to network service providers
in key markets, as well as access to cloud service providers and enterprises. Equinix’s
global interconnection platform enables CALLR to tap into these business ecosystems for maximum connectivity to customers
and partners across CALLR’s digital supply chain.
CALLR’s unique platform allows
its customers to reach users in over 220 countries using its voice and
messaging API. To achieve this, CALLR needs access to network service providers
in key markets, as well as access to cloud service providers and enterprises. Equinix’s
global interconnection platform enables CALLR to tap into these business ecosystems for maximum connectivity to customers
and partners across CALLR’s digital supply chain.
·
By collocating its IT
infrastructure in Equinix’s IBX data centers in key metros across three
regions, CALLR strategically combines a physical Point of Presence (POP) and virtual
cloud POPs to get closer to customers and carriers, at the network edge. These
virtual POPs provide CALLR the ability to service customers in a particular
geography without a full scale data center deployment or incurring overhead, to
minimize cost. Today CALLR leverages virtual POPs hosted by leading cloud
service providers, such as IBM Softlayer or Microsoft Azure.
By collocating its IT
infrastructure in Equinix’s IBX data centers in key metros across three
regions, CALLR strategically combines a physical Point of Presence (POP) and virtual
cloud POPs to get closer to customers and carriers, at the network edge. These
virtual POPs provide CALLR the ability to service customers in a particular
geography without a full scale data center deployment or incurring overhead, to
minimize cost. Today CALLR leverages virtual POPs hosted by leading cloud
service providers, such as IBM Softlayer or Microsoft Azure.
·
CALLR offers a combination of
voice and messaging API technology with the power of AI to build smarter
customer engagement capabilities and innovative IoT interactions. This enables CALLR’s
customers to bridge between communications and IT on a single platform,
integrating voice and SMS across a virtual media gateway to automate
interactions with customers in a seamless way.
CALLR offers a combination of
voice and messaging API technology with the power of AI to build smarter
customer engagement capabilities and innovative IoT interactions. This enables CALLR’s
customers to bridge between communications and IT on a single platform,
integrating voice and SMS across a virtual media gateway to automate
interactions with customers in a seamless way.
·
Businesses such as CALLR continue
to be challenged by issues facing mobile technology regardless of the
application. As these businesses expanded there is an increased need to
globally interconnect with people, locations, cloud services and data to
maximize performance and user experience. With 150 data centers across 41
markets, Equinix customers benefit from operating on a global interconnection platform
to process, store and distribute larger volumes of latency sensitive data and
applications at the digital edge, closer to end-users and local
markets.
Businesses such as CALLR continue
to be challenged by issues facing mobile technology regardless of the
application. As these businesses expanded there is an increased need to
globally interconnect with people, locations, cloud services and data to
maximize performance and user experience. With 150 data centers across 41
markets, Equinix customers benefit from operating on a global interconnection platform
to process, store and distribute larger volumes of latency sensitive data and
applications at the digital edge, closer to end-users and local
markets.
Quotes
·
Taoufik Zagdoud, CEO, CALLR:
Taoufik Zagdoud, CEO, CALLR:
“CALLR has continued to
grow rapidly on Equinix’s interconnection platform, with Singapore being our most
recent addition. Data centers underpin our business and we are confident that
Equinix’s global footprint of interconnected data centers will provide the proximity
to our customers to deliver optimal performance and the ability to rapidly
enter new markets to meet future business demand.”
grow rapidly on Equinix’s interconnection platform, with Singapore being our most
recent addition. Data centers underpin our business and we are confident that
Equinix’s global footprint of interconnected data centers will provide the proximity
to our customers to deliver optimal performance and the ability to rapidly
enter new markets to meet future business demand.”
·
Jim Poole, vice president, business development, Service Providers:
Jim Poole, vice president, business development, Service Providers:
“At Equinix, companies can
architect a globally consistent platform within local metros, keeping their
critical data and processing capabilities as close as possible to the digital
edge and end users. We continue to see companies such as CALLR come to us in
one market and easily expand into new markets as their business needs change.”
architect a globally consistent platform within local metros, keeping their
critical data and processing capabilities as close as possible to the digital
edge and end users. We continue to see companies such as CALLR come to us in
one market and easily expand into new markets as their business needs change.”
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