AWARD-WINNING NEOCHEF™ MICROWAVE OVEN SERIES FEATURES NEW SMART INVERTER TECHNOLOGY

AWARD-WINNING NEOCHEF™ MICROWAVE
OVEN SERIES FEATURES NEW SMART INVERTER TECHNOLOGY

LG’s Innovative Microwave Shows Capabilities of
Even and Consistent Heating through Pottery Baking

SINGAPORE, February 22, 2017 — A microwave oven that can bake
pottery? Yes, that is the NeoChef™ by LG Electronics (LG). Acclaimed ceramic
artist Daniel Les puts the oven to the test, and found that the impossible is
possible. With LG Smart Inverter’s uniform and carefully controlled heating
that reaches up to 1,100 watts, the microwave oven can bake something as
delicate as glaze-on handcrafted pottery.
(Video Link: https://www.youtube.com/watch?v=yKYOCVLdk74)

Combining LG’s Smart Inverter technology and
ergonomic design, the new NeoChef™ brings microwave ovens to a whole new level
by implementing the latest innovation and design trends that will instantly add
a touch of class to any modern kitchen.

Smart
Inverter Ensures Even Heating and Quick Defrosting

Thanks to LG’s unique Smart Inverter technology,
the NeoChef™ is able to prepare a wider variety of dishes with better results,
using its linear power control between 300 to 1,100 watts that can evenly cook
or defrost food all the way through, the Smart Inverter effectively preserves
nutrients while locking in flavor. The Smart Inverter also boosts efficiency, as
its 1,100-watt maximum power output gives the NeoChef™ the ability to cook
dishes more quickly than conventional models.

Tempered
Glass Design to Complement Any Kitchen

The elegant LG NeoChef™ eliminates trim and
parting lines with its sleek, unified tempered glass front. This minimalist,
glossy front combined with a refined matte exterior to allow the NeoChef™ to
seamlessly blend in with the decor of any kitchen. The exquisite contrast
between the microwave’s unified tempered glass and metal give it a distinguished,
refined look. Marrying form and function, the ergonomic pocket-style handle and
diamond-cut dial promise precision and user convenience.

Hexagonal
Ring for Increased Stability

The NeoChef™ makes it easy to prepare complex
dishes. Its innovative hexagonal stable turntable offers increased stability to
the turntable with its six points of support, compared to conventional
microwaves with only three points. This solves the issue of possible spillage when
the food being cooked is not exactly centered. With an energy-efficient interior
LED lamp that is three times brighter than conventional models1,
users can easily monitor the entire cooking process.

Healthier
Treats with the Oven’s Nifty Features

In addition, the NeoChef™ with its specialized
settings can be used for melting ingredients such as chocolate or cheese and preparing
a variety of foods. LG’s advanced microwave can even be used for fermenting to
make healthy, lactobacilli-infused yogurt more quickly than most home yogurt
makers. The microwave’s Healthy Fry feature2 is capable of
preserving the distinct taste of each dish while making them healthier, using less
oil and 72 percent less fat.3

Clean
Effortlessly

The NeoChef™ also packs a number of features
designed to increase cleanliness and streamline the cooking experience. The
Anti-Bacterial EasyClean™ Coating makes cleaning the microwave interior simple
and straightforward. The microwave’s interior can be thoroughly cleaned twice
as fast and with half the effort4 required for conventional
microwaves. In fact, it takes just three wipes to thoroughly clean the NeoChef™
while conventional microwaves typically require seven. The coating also makes
it harder for dangerous contaminants to take root, eliminating 99.99 percent of
harmful bacteria.5

Compact
Size, Bigger Capacity

While the size of NeoChef™ is almost similar to
its predecessors, it offers users greater interior cooking capacity6.
This means that with its compact exterior size, the microwave can easily fit
into various kitchen while still being able to accommodate large and tall
dishes due to the increased internal capacity.

Easy-to-use
Touch Function for Maximum Convenience

The NeoChef™ extends its usability enhancing
features with its simple intuitive sliding touch control which simplifies input
operation. The advanced microwave has received multiple world-renowned design
awards including the 2015 PIN UP Design Award and the 2015 Good Design Award.

“With a minimalist design that appeals to consumers of
all stripes, LG’s striking new microwave oven represents the company’s dedication
to creating appliances that can add both functionality and class to any kitchen,” said Jay
Yang, Home Appliances Product Director of LG Electronics Singapore. “Powered
by LG’s unique Smart Inverter technology, the microwave efficiently and
effectively reheats and defrosts food, decreases cooking times and makes it
easier than ever for users to prepare delicious, highly-nutritious meals.”

The NeoChef™ microwave ovens come in three
models: 25-litre solo unit (S$299); 25-litre grill unit (S$399); and 39-litre
convection unit (S$969). They are available at Audio House, Best Denki,
Courts, Gain City, Harvey Norman, Mega Discount Store and other LG authorized
retailers.

For more information, please visit http://www.lg.com/sg/microwave-ovens.

LG NeoChef™ Microwave Oven Contest

To celebrate the launch
of the LG NeoChef™ Microwave Oven range, LG has organized a contest where a
lucky winner will stand to win the LG NeoChef™ Microwave Oven MS2595DIS!

For more information on
the contest, check out LG Singapore’s Facebook Page.

1 Based on LG’s internal test, compared with LG
MW234SG

2 Feature is only available on Grill and Convection
microwave as an optional feature 

3 Based on LG’s internal test, fried dishes cooked
by LG’s new microwave oven contains 72 percent less fat compared to deep frying

4 Based on Intertek testing, compared to LG LCSP1110ST
white paint cavity (Test substance: Egg Yolk (0.5g), Test model: MW203LH and
LCRT2010ST with Anti-Bacterial EasyClean™ coating)

5 Escherichia coli and Staphylococcus aureus elimination
performance tested by SGS

6 Compared with MS2344BAB