X-Spatial 4D Psychoacoustics Launches with ‘Beyond Skyline’ Movie Premiere

HONG KONG, Dec 8, 2016 – (ACN
Newswire) – X-Spatial Media Technology Ltd held the grand launch of its
“X-Spatial 4D Psychoacoustics” technology with the movie premiere of
“Beyond Skyline” at UA Cine Times, Times Square, Causeway Bay, Hong
Kong on 7 December 2016, indicating that such epoch-making audio optimization
technology is officially available here, with the highest regard from
Hollywood. “Beyond Skyline”, the first movie to use “X-Spatial
4D Psychoacoustics” technology in post audio production, is the sequel to
the Hollywood-based science fiction movie “Skyline”, produced by
Hydraulx Visual Effects, the same visual effects team in “Avatar” and
“2012”. The use of “X-Spatial 4D Psychoacoustics” enriches
the magnificent story and makes “Beyond Skyline” even more perfect
and complete.During the grand launch event, X-Spatial also
signed cooperative agreements with Zhuijang Film & Media Corporation
Limited (“Zhuijang Film”), the leading cinema group in China, FeeFaan
Cultural Industry Group Limited (“FeeFaan Cultural”), the leading
video production and marketing corporation, and Beijing Forbidden City Film
Company Limited (“Beijing Forbidden City”), all to promote the
installation of “X-Spatial 4D Psychoacoustics” in their cinemas
chains and franchises in Southern China and Northern China, so as to expand the
coverage of cinemas in the Mainland and comprehensively advance into market of
the Greater China.

The grand launch attracted more than 300 guests
to experience the revolutionary auditory feast personally, including leaders of
movie-making industry in Hollywood and the Greater China like Mr. Liam O
‘Donnell, Director of Beyond Skyline; Ms. Maguy Cohen, Hollywood Film Producer;
Mr. Matthew Chausse, Producer of Beyond Skyline and President of Mirabelle Pictures;
Mr. Phillip Chausse, Executive Producer of Mirabelle Pictures; as well as
representatives from cinemas, movie producers, movie issuers and investment
sector, so that the place is bustling with joys and excitement.

“X-Spatial 4D Psychoacoustics” is a
revolutionary audio enhancement technology with Wizor technology as its
foundation. It generates the best quality of acoustic experience for audience
by breaking through the traditional restriction of turning sound into digital
data and remedying the shortcomings of audio distortion. The traditional cinema
audio system depends mainly on the configuration of the physical location of
the speakers to imitate a three-dimensional surround sound field. Since the
space between speakers is not seamlessly filled up, it is unable to realize an
ideal 360-degree spherical full spectrum surround sound effect, leading to
restriction of the “sweet spot”. However, the emergence of
“X-Spatial 4D Psychoacoustics” solves such problem of the existing technology,
allowing audiences to obtain 360-degree superlative audio-visual enjoyment like
sitting at the “sweet spot” regardless of their location.

“X-Spatial 4D Psychoacoustics”
revolutionary audio performance is mainly carried by three layers of
technology, namely Signal Recovery, Psychoacoustics and Augmented Reality (AR).
Signal Recovery can be traced back to the field of aerospace science and
technology. X-Spatial established a proprietary media transmission database and
accurate distortion mathematical formula through numerous research and
experiments, filling up missing details of the sound in the course of
transmission by recovering three-dimensional sound field from distorted
two-dimensional sound source through reverse computations. On the other hand,
X-Spatial realizes that sound from different directions have to change the
angle when entering the eardrum, while the pattern and shape of the acoustic
waves will also be altered accordingly. The brain identifies the direction and
location of the sound source exactly through the analysis of these sound waves
with different shapes.

“Therefore, X-Spatial takes advantage of
the psychoacoustics to utilize sound waves with various shapes as the carrier
of the sound source into the eardrum, forming a three-dimensional sound field
and “tricking” the brain to make an interpretation that the audience
is hearing a seamless three-dimensional sound field. For Augmented Reality,
X-Spatial “excites” certain parts of the human brain which are
particularly sensitive to sound through Music Sensitivity and & Perception
Enhancement (MSPE) effect, so that listeners can better capture the exquisite
emotional expression of the music to have a greater enjoyment of the
music.”

Mr. Daniel Chiu, Chairman & Chief Executive
Officer of X-Spatial said, “We are delighted that “X-Spatial 4D
Psychoacoustics” technology is highly recognized by different experts in
the industry, and believe that this cutting-edge technology derived from the
research of aerospace science technology will bring the audio technology to a
greater realm. I have been researching on Wizor technology since 2004, and up
to now, “X-Spatial 4D Psychoacoustics” is already a very mature
technology, which can be widely applied into the production of hardware devices
and video products. Currently, “X-Spatial 4D Psychoacoustics” is
employed at cinemas and performance venues in Hollywood, Hong Kong and the
Mainland, including Dick Clark Screening Room and Charles K. Kao Auditorium at
Hong Kong Science Park and so on.

“Our technology was selected by
“Beyond Skyline”, the Hollywood-based science fiction film featuring
special effects, for post-production, indicating that “X-Spatial 4D
Psychoacoustics” is recognized by the world’s leading filmmakers. Through
collaboration with Zhuijang Film and Beijing Forbidden City, our distribution
in cinemas of Greater China will be accelerated, and our technology will be
further promoted to a greater number of movies for their production, so as to
actualize the dual channel development of cinema and movie content
production.”

The application of “X-Spatial 4D
Psychoacoustics” is extensive, not only for audio and video contents, but
also for hardware devices. For audio and video content, “X-Spatial 4D
Psychoacoustics” can be used in original sound recording and sound mixing
system in production of movies, TV series, music video and internet video,
enhancing the sense of space and level of the sound quality. For hardware
devices, “X-Spatial 4D Psychoacoustics” is applicable not only to
professional hardware equipment like cinema audio systems, but to concert halls
and conference halls, KTV audio systems, radio front-end systems and Internet
TV front-end systems and so on, and also directly applicable to consumer
electronics. Besides, X-Spatial is also preparing to launch Bluetooth speakers,
portable audio system processors, headphones and speakers under its own brand,
so that the public can enjoy the vibrating ultra-realistic acoustic sound at
any time.

Distribution across cinemas and in content
production are important areas of future development for X-Spatial. Being a
playback plug-in, “X-Spatial 4D Psychoacoustics” alters the cinema
audio system, including Dolby, IMAX, Auro and DTS: X, which means it is
compatible with existing audio deployment to optimize the overall sound
performance, leading to even more meticulous detail and a clearer sense of
level, as well as highlighting the sense of three-dimensionality and enhancing
the performance of medium-high frequencies. The cooperation agreement with
Zhuijang Film, FeeFaan Cultural and Beijing Forbidden City is a milestone for
the Company to strategically enter the cinema market in the Mainland.

The China Film South Cinema Circuit under
Zhuijang Film is one of the top cinema chains in China, and the leading cinema
chain in Guangdong. As of November 2016, it had 515 cinemas, 2,802 screens,
with yearly box office of RMB 2.976 billion in 2015, and stably stayed in the
list of leading cinema chains in China. Meanwhile, Beijing Forbidden City is a
large professional movie and television production company engaging both in
planning, production and marketing, with a total of more than 30 movies and
more than a thousand sets of TV series. Its television series won several
national awards including Huabiao Awards, the Best Works Awards, Golden Rooster
Awards, Hundred Flowers Awards and Golden Eagle Award, while its movies also
won various international film awards in Cairo, Moscow and Tokyo. The powerful
strength and background of its partners will help “X-Spatial 4D Psychoacoustics”
to expand its market in the Greater China, achieving continuous expansion of
the coverage network.

“Today, the global grand launch of
“X-Spatial 4D Psychoacoustics” has an iconic meaning! Looking ahead,
we will work on cinema distribution and movie content production as the drive
to deepen strategic alliance and speed up industry distribution, promoting the
implementation of collaboration of cinema and movie production, so that more
people will know and enjoy the revolutionary acoustic experience of
“X-Spatial 4D Psychoacoustics”.

“At the same time, we will use the consumer
electronics as an opportunity to enter the retail industry, promoting offline
sales through online business, so that the public can bring home the sound
effects of the cinema. We believe that “X-Spatial 4D Psychoacoustics”
will disclose the charm of original sound to the world through its breakthrough
performance, and become the new industrial standard of the global audio
industry!” concluded Mr. Clarence Wong, Director and General Manager of
X-Spatial.