Qlik Helps Lazada Gain Data Insights to Deliver Optimized Shopping Experience to Consumers

Southeast Asia’s
eCommerce leader using Qlik visual analytics for insights to drive competitive
edge

Singapore – November 21, 2016 – Qlik®, a leader
in visual analytics, today announced that Lazada Group, Southeast Asia’s number
one online shopping and selling destination, is using Qlik across the
organization to visualize and analyze its rapidly growing amount of data. Qlik Sense® is deployed across
various functions within the company – from sales to operations to marketing –
to enable Lazada to better understand customer behavior, help merchants
optimize their supply chain and operational processes, and deliver a more
effortless shopping and selling experience.

Established in 2012, Lazada has experienced strong growth across
Southeast Asia. As the company grew, its data needs has also evolved. Relying
initially on manual reporting and analysis to extract information, Lazada quickly
recognized the need for a business intelligence platform to automate the
process to gain more meaningful insights. The company decided to implement Qlik
Sense given its ease of use, speed and performance, as well as its ability to
analyze all types of data – including unstructured data.

‘‘As Lazada continues to
architect Southeast Asia’s eCommerce ecosystem, we deal with an increasing
amount of data generated by our shoppers and sellers. Qlik helps us visualize
these large amounts of data, allowing us to stay ahead of commercial and
operational challenges in the highly dynamic eCommerce business environment.
Its ease of use – while maintaining deep-dive capabilities at the same time –
makes Qlik the strategic visual analytics platform of choice for Lazada,’’ said Klemen Drole,
Chief Information Officer, Lazada Group.

Through using Qlik, Lazada is in a better position to
enable sellers and merchants, helping them to grow their business through
eCommerce. For instance, if a merchant is falling behind deliveries to
customers, Lazada is able to easily and quickly analyze the entire supply chain
and transactions to identify the issue, and help the merchant develop effective
solutions to ensure the products are delivered on time. Valuable insights such
as these allow Lazada to help merchants grow and succeed, especially during
major campaigns such as Lazada Online Revolution, the biggest online and
selling shopping event in Southeast Asia.

With Qlik, the Lazada marketing team is also able to
measure the results of various promotions and vouchers to tailor more effective
campaigns targeted at different segments of shoppers.

“Lazada is a true pioneer in all aspects – not only in
eCommerce, but also in the way it has embraced analytics to become a
data-driven organization,” said Jeremy Sim, Director, Industry Solutions, Qlik
APAC. “One of the key challenges that today’s retailers grapple with is
leveraging huge volumes of data coming from disparate sources, in order to
enhance the customer experience. Empowering all people across the business with
the right self-service visual analytics platform to ask questions, collaborate
on decision-making, is key to overcoming this challenge and winning in the
retail and ecommerce industry.’’

Qlik® is the leading
visual analytics platform and the pioneer of user-driven business intelligence.
Its portfolio of cloud-based and on-premise solutions meets customers’ growing
needs from reporting and self-service visual analysis to guided, embedded and
custom analytics, regardless of where data is located. Customers using Qlik
Sense®, QlikView® and Qlik® Cloud, gain meaning out of information from
multiple sources, exploring the hidden relationships within data that lead to
insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik
does business in more than 100 countries with over 40,000 customers globally.