NEC Asia Pacific to provide a Smart Club Management System for The British Club in Singapore

NEC Asia Pacific to
provide a Smart Club Management System for The British Club in Singapore

Improving business efficiency and
service quality

Singapore, 15
November 2016 – NEC Asia Pacific today announced that it will be
implementing a Smart Club Management System for The British Club in Singapore,
which aims to leverage on NEC’s solution and expertise to grow its business and
service quality to club members.  

The system consists
of a customized suite of integrated management tools and applications to
deliver an improved customer experience for club members and their families.
Members can login to the personalized club portal and get personalized content
according to their past transaction history and preferences, book their tennis
classes, register for an event, view their bills online or via a mobile
application anytime and anywhere, thus providing a reliable and efficient way
to enjoy club events and facilities, as well as create better communication
channels between the club and members.

Slated for full
operation by August 2017, the system will offer a wide range of services such
as member management, bill payment processing, events registration and register
course online, etc. An exciting key feature is the central facility booking
system in which club members and staff alike can easily view the facility (for
eg. tennis court, courses, events) and timeslot availability, which aims to
improve operational productivity at the club. 

A business
intelligence tool is incorporated into the system which leverages on data
analytics to identify club members’ spending or activity trends to drive profits.
For example, a food and beverage point of sale solution gives management
insights into members’ spend and data which allows for informative decisions to
benefit members and club. Customized push campaign messages can be added to
engage club members on a more personal level. 

In addition, the
club’s retail business will be boosted by a new club e-commerce store where
members can buy or redeem goods with points collected. The online store
features personal delivery services and gifting opportunities.

“The British Club’s
business has grown in scale over the years and we needed a solution to automate
some of our legacy systems to improve workplace efficiency and communication
services with Club Members. We believe that partnering with NEC as our IT partner
will give us better visibility in planning and control, saving us man hours
throughout the organisation,” said Sean Boyle, General Manager of The British
Club.

“Technology is
indeed transforming the way businesses operate. We are delighted to be chosen
by The British Club to be their total solutions provider which aims to improve
operational efficiencies and transform their customers’ experiences. We believe
that the Smart Club Management System together with our omni-channel approach
to customer engagement will drive further member engagement and bring delight
to their customers,” said Lim Kok Quee, Managing Director and Deputy CEO (ASEAN
Sub-Region) of NEC Asia Pacific.