Hitachi is promoting collaborative creation
whereby the challenges faced by customers are shared and innovative solutions
to resolve those issues are created together. In October 2015, a co-creation
space was opened within the Global Center for Social Innovation – Tokyo, located
in Akasaka, to promote collaborative creation based on NEXPERIENCE – a
systematized customer collaborative creation process with unique methodologies,
tools, and spaces to foster the collaborative creation process using design
thinking in the process of customer co-creation.

In the collaborative creation space, co-creation
is conducted from upstream including the discovery of future business
opportunities and analysis of management issues. In contrast, the newly
established open-laboratory will conduct prototyping of application or platform
technologies and verify value once the business or the challenge has been
specified. The open-laboratory is composed of five laboratories: (a) Open
Automation, (b) System Modernizing, (c) Transportation Analytics, (d) Data
Analytics Platform, and (e) Security Operation, and is equipped with
cutting-edge technologies such as artificial intelligence, analytics, robotics,
IoT and security and development environments necessary for the respective
fields, enabling customers to experience first-hand the benefit of Hitachi’s
cutting-edge technologies, as well as being able to jointly pursue its
integration into actual systems and operations. Hitachi will pursue technology
development in applications and platforms contributing to the creation of
future-oriented innovations including the resolution of future societal issues
by prototyping and verifying value together with co-creation partners.

As well as resolving the challenges faced by
customers or society, the cutting-edge technologies and innovations developed
at the open-laboratory will be integrated on Hitachi’s IoT platform
“Lumada” with the aim of providing them to a range of customers.