Epson supports The Schooling Effect with Limited Edition Prints

From left to right: Ms. Tan May Lin, Epson Singapore’s General
Manager (Sales, Marketing & Customer Service Division) and Mr Tay Kay Chin,
one of the collaborators for the photo book with one of the prints available
for sale as part of the collaboration.

Singapore, 11 November 2016  – Epson Singapore, a leader in digital
imaging and printing solutions, will be supporting The Schooling Effect
movement, a community-based project inspired by local Olympian Joseph
Schooling’s triumphant win at the 2016 Olympic Games. The sponsorship is in
line with Epson’s focus on youth development in the area of Corporate Social
Responsibility.

As the official print sponsor, Epson is
collaborating with home-grown photographers Alvin Toh and Tay Kay Chin, to
produce 20 limited edition prints from the photo book titled “Hello, My Name is
Joseph Schooling.” The book showcases a series of never been published
photographs, taken by Alvin Toh, of Schooling, his friends and family as he
embarked on the journey to the Games in Rio, and after his historic win. The
initiative developed a social media pledge, #TheSchoolingEffect to inspire
fellow Singaporeans to dare to and realize their dreams.

The limited edition photos are printed with
the Epson SureColor SC-P20070 large format printer. Launched in mid-2016, the
high performance SC-P20070 utilises the most advanced imaging technologies for
the display graphics and fine art photography markets. The printer uses an
8,000 nozzle PrecisionCore MicroTFP print head, innovative media feeding
system, and reformulated Epson UltraChrome PRO archival ink technology with
four levels of grey. With ten individual PrecisionCore ‘Blades’ for outstanding
print speeds and extreme dot placement accuracy, the SC-P20070 provides
stunning print quality at a print speed of up to 17.5 m2/h. The prints are also
printed on Epson’s premium luster 260g paper.

The prints are available for exclusive sale
online at $3500 for a 44’’ Epson Premium Luster Media print and $750 for a 24’’
Epson Premium Luster Media print, and purchases can be made via www.penintil.com .

As part of the collaboration, an exhibition at
Hugo Boss’ Ngee Ann City boutique will showcase 8 of the prints from today to 23
November 2016. Epson will also be a supporting partner for a Christmas Tree
initiative at Kallang Wave Mall, from mid November to the end of December.
Members of the public can submit pledges to be hung on a Christmas tree, and
donation proceeds will go to the Make-A-Wish Foundation.

“It is our pleasure to lend support to the
sports and photography community through this initiative. We hope that through
#TheSchoolingEffect, more youths will be inspired by Joseph’s determination and
drive to pursue excellence in his passions, and likewise push the limits when
it comes to realizing their dreams,” said Ms. Tan May Lin, Epson Singapore’s
General Manager (Sales, Marketing & Customer Service Division).

For more information about the
#TheSchoolingEffect, visit http://www.theschoolingeffect.com/. More information about Epson and its
products are available on www.epson.com.sg.