Criteo Completes Acquisition of HookLogic

Singapore – 11
November, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology
company, today announced that the transaction to acquire HookLogic was
completed on 10 November, 2016.

“The addition of both the HookLogic team and
technology to our business, along with the recent launch of Predictive Search,
enables Criteo to focus on delivering more value to brand manufacturers and
retailers, providing them with a full portfolio of performance marketing
solutions,” said Eric Eichmann, Criteo CEO. “We are excited that these
solutions, leveraging the power of our network and state-of-the-art technology,
will help retailers compete on equal terms with the largest ecommerce
platforms.”

HookLogic strengthens Criteo’s performance
marketing platform and furthers its efforts of delivering seamless and
accountable performance across the consumer journey for a cohesive and
personalized advertising experience. Already, many of the largest retailers,
ecommerce players, and travel companies choose Criteo as their primary
performance marketing partner. With HookLogic, Criteo will continue to expand
its performance marketing business to brand manufacturers and build future
performance marketing products.