Neustar Named a Leader in Marketing Measurement and Optimisation Solutions by Independent Research Firm

October 13, 2016 – Singapore. – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider
of real-time information services, today announced that its advanced marketing analytics
solution, Neustar MarketShare, has been named a leader in “The Forrester
Wave™: Marketing Measurement And Optimisation Solutions, Q4, 2016”
report by Forrester Research, Inc. Neustar MarketShare obtained the highest score
among all vendors in the current offering category and secured among the
highest ratings for its overall value.

The report recognises
Neustar MarketShare for having “among the highest satisfaction ratings for its
overall value” and states that Neustar MarketShare is “a good choice for
marketers looking for a powerful analytics platform.” Neustar MarketShare was
also ranked among the highest in the market presence category, which evaluates
vendors on their ability to service global companies and brands, their industry
presence, their overall revenue and their global office locations. In addition,
Neustar MarketShare received the highest score possible in several criteria that
it believes differentiate measurement and analytics vendors: execution road
map, marketing analytics use cases, and revenue.

“We are honored
and proud to be recognised as a leader in Forrester’s prestigious Wave research
report.  It’s more important than ever
for marketers to understand how to invest their dollars and drive business
results.  As a leader in marketing
measurement and optimisation, we are committed to helping our clients make the
best decisions using the most advanced analytics to drive ROI,” said Iván
Markman, General Manager, Marketing Services, Neustar. “Marketers don’t have
time or money to waste, and understanding how to deliver a connected customer
experience is only getting more complex.
As a global information services provider, we’re uniquely positioned to
use our authoritative OneID system, which accurately connects people, places
and things, and ensures we’re delivering the best measurement and analytics for
today’s marketers.”

In a connected
world, marketers must not only understand how best to engage customers in the digital
and physical worlds, but also know how best to invest their marketing dollars. Brands
that employ a data-driven approach using advanced analytics can unlock
significant value from their marketing budgets to drive greater returns on
investment and business results. By focusing on making the right decisions that
impact business outcomes, CMOs can better align with their CFO counterparts to drive
growth.  As a leader in Connection
Science, Neustar is able to connect people, places and things to give marketers
the context and data-driven insights they need to create connected customer
experiences that transcend platforms, channels and devices.

Neustar
MarketShare’s unified measurement and analytics offering is powered by Neustar’s
OneID system, which provides real-time authoritative identity. Neustar
MarketShare recognises that global brands need a holistic, unified approach to
allocating their budgets and future-looking models, which take into
consideration past campaign performance. The Neustar MarketShare integrated
measurement and analytics solution combines both the offline marketing tactics
and the non-media drivers (e.g. weather patterns, economic indicators, etc.) in
order to help clients examine the true value of their digital marketing
performance.

As with all
Forrester Waves, vendors were rated based on the capabilities of their current
offering, their strategy including the broad partnerships in data and the
ad-tech ecosystem, and breadth of market presence. To evaluate vendors and
their products against criteria for the Wave, Forrester analysts gather details
of product qualifications through a combination of lab evaluations,
questionnaires, demos, and/or discussions with client references. Forrester
sets default weightings to reflect their analysis of the needs of large user
companies and then score the vendors based on a clearly defined scale.

A complimentary
copy of “The Forrester Wave™: Marketing Measurement And Optimisation Solutions,
Q4, 2016” report is available here.