MediaMath is first external partner to integrate Google AdX Programmatic Guaranteed

MediaMath is first
external partner to integrate Google AdX Programmatic Guaranteed

Singapore, 25
October 2016 – MediaMath, the leading
independent programmatic company for marketers, today announced the integration
of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaranteed product, the
first external programmatic technology partner to do so. The product brings the
power of programmatic to the most premium, sought-after supply inventory.
Google estimates nearly 60% of programmatic spending will be via Programmatic
Guaranteed by 2019.

Tanuj Joshi, VP,
Global Media Partnerships, MediaMath, commented, “We are excited to be the
first company that Google has opened their Programmatic Guaranteed offering to.
The opportunity is live with us in all AdX markets: EMEA, APAC, LATAM and North
America. Advertisers achieve better ROI when they execute this new type of deal
– it’s a must-have.”

Today, advertisers are
looking for new ways to procure inventory through direct deals both efficiently
and at scale without sacrificing quality. MediaMath’s integration with Google’s
Programmatic Guaranteed does exactly that by streamlining the workflow for
securing and negotiating high-value inventory from more than 500 publishers.
More importantly, though, it is bringing marketers one step closer to
leveraging programmatic for all their media buys.

On the partnership, Chip Hall, Managing Director,
Google Media Platforms, said, “We’re excited to bring new ways to
use the power of real-time, data-driven decisions combined with access to
brand-safe, reserved publisher inventory to the market. MediaMath’s
integration with the DoubleClick Ad Exchange is a great example of how
Programmatic Guaranteed is creating new opportunities for advertisers and
publishers to connect.”

Kevin Fernandes, Head
of Programmatic Trading, Havas Australia, also commented: “With the programmatic
guaranteed solution now being available in MediaMath, it is a true testament of
where the whole digital media landscape is heading towards. We can now leverage
the high-value reserved, brand-safe and premium publisher inventory that our
clients want to be seen on while at the same time move towards improving the
overall digital campaign performance centered around data-driven decisioning.”

“This initiative
is another great example of how various partners have come together and pushed
toward greater efficiencies within the larger media ecosystem. With this
integration, our clients will enjoy the ease and benefits of
centralised billing and payment consolidation, further enhancing their
experience working with programmatic technologies,” Lim Wan Tsau,
Senior Director, Global Media Partnerships, MediaMath APAC commented.