Sony Showcases Digital Imaging Line-up at Photokina 2016

(SINGAPORE, 21
September 2016)
– Sony is demonstrating its full range
of digital imaging offerings at Photokina 2016, to allow photographers and
videographers from across the globe to discover the latest creative tools that
can enable them to bring their visions to life.

Exhibiting in Hall
5.2 in the Koelnmesse, the Sony booth will be open from 10:00 on Tuesday 20
September until 18:00 on Sunday 25 September. In addition to the full product
line-up, Sony is inviting attendees to experience a full programme of live
talks and demonstrations that will take place on the Sony booth throughout the
show. At these free talks, world-renowned photographers and filmmakers will be
sharing their insights as well as their own personal and professional
experiences of using Sony cameras and lenses.

As part of the
programme, there will also be a series of live action shows which attendees are
invited to photograph including a celebration of Samurai sword artistry,
professional break dancers and acrobats.

A dedicated
microsite detailing all Sony activity at Photokina 2016 can be viewed here: http://www.sony.co.uk/electronics/photokina-trade-show

Announced at
Photokina 2016 and being shown for the first time anywhere in the world, the ɑ99 II is
the new flagship Sony ɑ A-mount camera. Boasting an innovative Hybrid Phase Detection AF system
incorporating 79 accurate hybrid cross points[1]
and offering continuous shooting at up to 12fps[2],
the ɑ99
II is destined to
be a popular draw at the show.

Sony is also showing its full range of ɑ E-mount cameras and lenses including the award winning ɑ7 series and immensely popular ɑ6300
/ ɑ6000 models. The full ɑ Mount system of interchangeable lenses will on
display at the show including the recently launched G Master premium
lenses and the brand new SELP18110G and SEL50M28 ɑ E-mount lenses.

Launched in Europe at IFA 2016, the FDR-X3000R
is Sony’s new flagship Action Cam and boasts the integration of Balanced
Optical SteadyShot (B.O.SS) for the first time in an Action Cam whilst also
offering the ability to shoot amazing 4K video. The FDR-X3000R will be
on show alongside the full Action Cam and 4K Handycam© line-ups.

For compact camera enthusiasts, the RX series
of cameras have proved to be incredibly popular since the launch of the
original RX100 in 2012. Sony will be showing the entire line-up of RX100,
RX10, and RX1 families of products at Photokina 2016.

For the first time, and in line with its commitment
to provide a full range of high performance media devices to professional
photographers and enthusiasts, Sony’s Flash Memory team will have a dedicated
space at Photokina. In Hall 2.1, Sony will show a selection of Memory
Cards (SD & XQD), USB, SSD and HDD drives, all of which will be available
for trials and tests in conjunction with leading Sony cameras.

2016 marks 20
years of collaboration between Sony and ZEISS© to jointly develop
and bring to market imaging products. A dedicated display has been prepared and
will be showcased on the Sony stand to highlight some of the most celebrated
products that have been the fruits of this partnership.

Now in its 10th
year, the Sony World Photography Awards is the world’s biggest photography
competition and a stunning gallery has been prepared to showcase a selection of
the winning photos from 2016.