Sony and Profoto Announce Collaboration and First Interoperable Product for Serious Photographers

 

(SINGAPORE, 21 September
2016) – At
Photokina 2016 in Cologne, Germany, Sony today announced a collaboration with
Profoto with the aim of providing visionary photographers a platform to bring
their creative and ambitious visions to life.

This collaboration allows for optimised
compatibility between Profoto flashes and light shaping tools and Sony interchangeable
lens cameras (ILC). Sony has licensed the technical specifications for three[1]
of its ILC models to Profoto which enables them to develop product which
provides a rich light shaping experience for Sony α camera users.

“The passion for enabling great
photography is one that we share with Profoto and we are excited that Sony α
users will be able to broaden their shooting possibilities,” said Dai Tanaka, General Manager, Digital Imaging
Division, Sony Electronics Asia Pacific.

The first product in the Profoto line-up
to benefit from the collaboration is the Profoto Air Remote TTL-S that
wirelessly integrates a Profoto Air TTL flash with selected Sony α cameras1.
Air Remote TTL-S is a small, wireless radio transmitter that attaches to the
Sony camera’s hotshoe. The remote allows TTL metering with any Profoto AirTTL
flash. In TTL Mode, the user just points and shoots, and the Air Remote TTL-S
will communicate with the flash to automatically give a perfect exposure. The
Air Remote TTL-S also comes with patent-pending Profoto High-speed Sync
technology – faster, more powerful and more consistent than any other HSS
solution on the market.

The Air Remote TTL-S system will be
available at all Sony Stores, Sony Centres and selected Sony authorised dealers
from early 2017. Full technical details can be seen here.