GODADDY APP FOR NEW BUSINESS IDEAS NOW AVAILABLE IN SINGAPORE

 GODADDY APP FOR NEW BUSINESS IDEAS NOW AVAILABLE IN SINGAPORE

Singapore, August
30, 2016 — GoDaddy Inc. (NYSE: GDDY), the world’s largest
technology provider dedicated to small businesses, today launched Flare, a
first-of-its-kind, community-based app that helps bring business ideas to life.
Flare empowers people to share ideas and get guidance from friends, fellow
entrepreneurs, and experts in a fun and collaborative way, providing an
immediate resource to receive feedback and drive new concepts or ideas forward.
Flare is available today in the Apple App Store and Google Play in Singapore.

Upon opening the Flare app, users see new
business ideas from the community and can swipe left to “skip,” swipe
right to “snooze” or tap to learn more and “love” an idea.
When an idea has enough “loves,” the entrepreneur behind it can pose
questions to the idea’s followers. Users can become followers of an idea and
pledge to be a future customer, which provides valuable insight to
entrepreneurs on the potential demand for their products or services.

Flare includes a feature called Top Charts
that makes it easier for entrepreneurs to gain supporters for their ideas. Top
Charts showcases the top 20 most popular ideas within the Flare community on a
given day, giving users who may have missed the idea in its validation stage
the opportunity to follow the idea and provide feedback. Flare also enables
people to login via both Facebook and LinkedIn, making it easier for users to
identify themselves.

“We created Flare
because we recognize that whether you’ve just had a fleeting thought and want
to explore where you might be able to take it, or you’ve been dreaming of
starting your own business, Flare is the first place to go for someone that
wants to the take the next step,” said Tina Nguyen, Director of Product
Management, and Co-Creator for Flare.

“Singapore sits in the
top 10 of the best startup ecosystems in the world[1], with above
average marks when it comes to startup experience, funding and market reach.
With a business-friendly environment as well as a government that’s highly
supportive of the startup ecosystem, Singapore is attracting entrepreneurs from
both the APAC region as well as around the world. Flare is where the seeds of
ideas go to be nurtured and developed. By growing ideas in a community of
potential customers, there will be days when a single thought can flourish with
support from the ecosystem and may quickly turn into an up and running
business,” said Roger Chen, Vice President of Asia at GoDaddy.

Flare also enables people to give back to the
community by becoming advisors. It gives people the opportunity to share their
knowledge in a given field or discipline with others seeking advice. By
supporting a concept, advisors can play an active role during its developmental
journey. Followers can also pledge to be a future customer, providing a
valuable signal to the entrepreneur about demand and marketability of his or
her new product or service.

·         A simple, easy-to-use,
elegant interface reminiscent of popular social media feeds

·         Quickly give feedback
by swiping left/right to dismiss or be reminded of an idea if it becomes
popular

·         Tap on an idea to
learn more. Love an idea to follow its progress and shape its direction

·         Entrepreneurs and
followers can post comments, questions, and updates to promote more engagement
and interaction

·         Spread ideas by easily
sharing them via social media

·         Explore ideas that are
nearby

·         Quickly poll your
followers for directional feedback regarding pricing, desirability,
feasibility, among other things

·         See all of your
followers, across all ideas, and their expertise

·         Gauge interest of your
followers in being future customers via pledging

Flare represents the
latest example of GoDaddy’s ongoing commitment to develop innovative
technologies and products designed to empower entrepreneurs – whether they’re
looking to simply get started with a new idea, get online, or grow a business.